Description
Scenario: In Week 3, you selected a product or service that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president.
Create a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,400 words. You will add an introduction and conclusion, and your paper will include the following components:
- Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale.
- Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.
- Include secondary research to support your argument, related to your product and/or service.
- Explain what you will do in case the selected product or service does not initially sell as much as expected.
- Indicate potential digital channels for marketing your product or service.
- Consider cross-cultural and multinational implications.
Note: Main points from this memo will be included in the Week 5 Persuasive Presentation.
Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people--All Sales Representatives, Production Group, New Product Team.
- Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person.
- Subject line. The subject line of a memo helps busy colleagues quickly find out what your memo is about, so take care to make it concise and compelling.
- Body. Start the body of the memo on the second or third line below the heading. Like the body of a letter, it's usually single-spaced with blank lines between paragraphs. Indenting paragraphs is optional. Handle lists, important passages, and subheadings as you do in letters.
- Writer's initials. Unlike a letter, a memo doesn't require a complimentary close or a signature, because your name is already prominent at the top. However, you may initial the memo--either beside the name appearing at the top of the memo or at the bottom of the memo.
Format consistent with APA guidelines.
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Explanation & Answer
Attached.
Running head: MEMORANDUM
1
Memorandum
Name:
Institution:
MEMORANDUM
2
MEMORANDUM
TO: The CEO
FROM: Student Name
CC: The Production Team
DATE: 14/10/2017
SUBJECT: Planning a new Launch
Introduction
Running an online business is sometimes hectic, and a lot of effort and strategies need to
be made to ensure that the company realizes the profit at the end of it all (Bovée & Thrill, 2010).
Over the last few months, we, as an e-commerce company, developed a system where our
customers will be paying us without disclosing their details. This is through PayPal method
which is acceptable both locally and internationally. We have therefore have attracted quite a
large number of customers, and our sales are gradually increasing which will improve our
profits. However, I would like the company to launch another new product to the market that I
strongly believe that it will have a positive impact on our company. I will describe the product
and how we will market it to realize the maximum profit at the end.
The product
MEMORANDUM
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As a company, we need to announce the investment of advanced Spree Watch to the
market. This is a completely new product in the market, and when it is extensively advertised
with relatively low prices, it will be distributed across the globe leading to rising in company
income and progress level. Its launch will be in line with the company’s marketing objectives
and goals which will be achieved after its sale. The following are the business characteristics that
the company will achieve after effectively and successively advertising the product as well as the
customer feedback after using the new product; the new product will break even in the first
quarter of 2018 with a three percent in market share due to its cost-effective and unique design
that comes with the product (Shankar et al 2012).
Product characteristics
Different customers have different tastes to different produ...