Media Industries Project

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FgrcuraPheel

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THREE PARTS included in the project, Part I need to have 1page only, Part II need to have 5 pages, Part III needs to have1 page.

all the instructions are in the file below, please follow the guideline to complete this assignment!

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Media Industries Midterm Due Thursday, 10/18, 11:59pm For your midterm, you will be conducting an investigation to develop an understanding of how American media companies use their monetary power to influence government policy, and consider what this means for us as individuals. 1. Read the following a. C. Layton: Lobbying Juggernaut (American Journalism Review): http://ajrarchive.org/Article.asp?id=3748 b. I. Lapowsky: What tech giants are spending millions lobbying for (Wired): https://www.wired.com/2015/07/google-facebook-amazon-lobbying/ c. R. Yu: Media companies lobby Trump for loosening of cross-ownership rules (CNBC): http://www.cnbc.com/2016/11/28/media-companies-to-lobby-trump-for-loosening-ofcross-ownership-rules.html 2. You will choose two, for-profit companies in the American media industry. These could be large conglomerates or smaller, focused companies. Regardless of the size of the companies you select, both must be ones whose primary operations focus on at least one of the following: a. Technology/Electronics (e.g., Apple; Samsung; etc.) b. Internet services (e.g., Google (Alphabet, Inc.); Facebook; etc.) c. Telecommunications services (e.g., Comcast; Verizon; AT&T, etc.) d. Broadcast (i.e., radio stations; television networks) e. Content – TV/Movies/Music/Books (e.g., Disney; Netflix; Sony; etc.) f. Content – Journalism (e.g., NewsCorp; New York Times; etc.) Note: With the exception of Amazon.com, online retailers are NOT acceptable companies for this project. 3. The Paper PART 1: Compile a Company Profile - Find out as much as you can about the company (1 page EACH COMPANY) a. Industry i. What does the company do? ii. Has this changed at all since it was formed? iii. If so, why? b. Ownership i. Stated corporate objective and values ii. History 1. Who started the company and when? 2. Has the company been purchased or absorbed by others? If so: a. When? b. By whom? c. Why? iii. Control 1. Who are the individual people who are currently in charge? a. What is their background? b. What are their other (financial) interests/holdings? 2. If the company is owned by another company, what industries make up the parent company’s other holdings and business interests? c. Success rate i. How profitable is the company today? ii. How does its current profitability compare to its past? (better or worse?) PART 2: Determine Monetary Influence: Examine EACH company’s (or their parent company’s) monetary influence in government and regulation through lobbying dollars (2-4 pages EACH COMPANY) d. Go to http://www.opensecrets.org/influence/ i. Find the company (and/or their parent company)’s profile on this site e. Identify: i. The amount of money the company spends on lobbying efforts in 2016 ii. Whether this amount is an increase or decrease from previous years (or if it has stayed the same) f. Evaluate Impact: Using the information you found in the previous section, answer the following question: i. What are the top two issues to which the company devotes the majority of its lobbying dollars? 1. Explain and evaluate each of these issues a. How are these issues relevant to the company’s objectives? b. Are there any specific bills/laws associated with these issues that the company has lobbied for/against? i. How would the specific bills/laws in question affect the company’s objectives? 2. How might these issues be relevant to or affect you as an individual, consumer, and/or citizen? i. Do your personal stakes in these issues align with the company’s? Explain your answer. b. What resources are available to you, were you interested in taking action on this issue? PART 3: Final Thoughts: At the conclusion of your paper, you will summarize your thoughts on what you learned (1-2 pages TOTAL) PART 4: Works Cited List: All the sources you used in your paper must be properly formatted (MLA) in your works cited list added at the end of your paper, including: g. Initial research materials (listed above) h. Outside research i. Fact checking materials MLA format resource: http://content.easybib.com/citation-guides/mla-format/ OR http://www.easybib.com/reference/guide/mla/general Page Length Guidelines for each section: - Part 1: Company Profile section: 1-2 pages (1 page or less per company) - Part 2: Evaluate Impact: 4-8 pages (2-4 pages per company) - Part 3: Final Thoughts: 1-2 pages Your paper will be organized according to the sections described above (must be divided by section headers), and formatted in formal paragraphs (with normal margins). You will submit your typed midterm (double-spaced) to me by uploading it (in Word-compatible or PDF format) to Blackboard by Wednesday 10/18, 11:59pm.
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Surname 1
Name
Course
Tutor
Date
Media Industries
Part one; company profile
a. Apple
Industry
Apple is an American company with operations across the globe. Apple manufactures
and sells computer software and other forms of consumer electronics. Besides, the company also
makes and sells some digital hardware products. Over the years, the company has maintained its
line of producing electronic components. The company has not strayed away from its original
range of productions.
Ownership
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. In 1980,
Apple went public for the first time, and financial analysts indicate that it was a massive success.
One of the primary reasons for the success was attributed to the increase in the application of
computers, and that brought investor confidence on the prospects of the company. Apple has a
detailed mission vision and objectives statement. Primarily the company aims at the production
of great products by continually incorporating creativity and innovation.

Surname 2
Company control
The death of Steve Jobs in 2011 signaled a change of guard in the company. Today, Tim
Cook is the Chief Executive Officer of the company. Over the years, Tim cook has grown to be
one of the largest individual shareholders in Apple. Although most of the shares come through
performance bonuses, he has also invested some of his resources in the company.
Success rate
With regards to commercial success, Apple is probably the biggest technology company.
Its closest rival is the Asian technology giant, Samsung. As of 2016, Apple had around 1 billion
products in the hands of consumers. Furthermore, as of 2015, Apple became the first American
company to be valued at over $700. The profits of the company have been increasing each year.
b. The National broadcasting company (NBC)
Industry
The National Broadcasting Company is an American based television network. NBC is
part of the Big Three Television Networks and one of the most viewed television networks in
America. The company was established in 1926 for broadcast services. It was created by the
Radio Corporation of America and has since evolved to be one of the most televisions with the
most massive audiences in the world.
Ownership
The National Broadcasting Company is a subsidiary of NBCUniversal which is a
subsidiary of Comcast. The history of NBC is long and winding. It would probably take acres of
space to trace the creation, growth and develop...


Anonymous
Very useful material for studying!

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