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Just answer few quesitons about Hotel/Resort Sales, Advertising, and Public Relations.This one is about Sale and the hotel brand for this assignment is Kimpton Hotels. Do not write as an essay. Reference list in last page.

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Assignment #2: Sales Techniques (Chapter 4, 5, 6) • • • • • • • • • • • • • Identify your hotel brand. What are the 4 types of personal sales calls? Briefly explain each type. List the type of sources for prospect research and explain each source. What 3 areas should be researched for effective pre-presentation planning? List at least 3 actual examples for each area from your hotel brand. What is key account management? Why is it important? And what are the different types of levels for assignment? What are the different types of outgoing calls for telephone sales? Briefly explain each type. What are some advantages telephone sales have over personal sales? When do you think your hotel should use telephone sales rather than personal sales? Make sure you identify which type of outgoing calls you would use in answering this question. What is the difference between internal marketing and internal sales? Why is each important? What are the three most effective internal sales techniques? Explain each type and their methods if there are any. Reference list. My hotel brand is Kimpton Hotels.
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