Description
Discussion questions about 500 hundred words
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Attached.
SURNAME 1
1. Discuss the ethical issues that the cultural practices of any culture group in Africa
may pose to an international business venture in that society.
Culture covers a country’s values, behaviors, beliefs, customs and attitudes, learned and
transmitted among people. As posited by Insoll et al. (9) Cultural elements are interrelated and
reinforce one another, and are adaptive. However, the international business environment has
necessitated expansion across borders into African countries, with increasing opportunities in
culturally distinct marketplaces like South Africa. Along with the increasing benefits gleaned
from international business, there are potential ethical issues stemming from inherent cultural
practices and international business (Trevino 422). An international business must ensure social
cultural awareness and promote cross-cultural commun...