Description
Research and provide an example of a strategic alliance in a 500 word essay. Describe the alliance in detail. As an example think about Dell using Microsoft not partnerships like Ben and Jerry's). Again, this is a research paper, support what you found out with in-text citations. Summations and conclusions are good, but only after you have thoroughly described what you found in your research. Make sure you include how has each partner has benefited from the alliance? Also, what total quality challenges did they face? Support your essay with a minimum of three credible references. Follow APA formatting for in-text citations and the reference section.
Explanation & Answer
Attached.
Running head: STRATEGIC ALLIANCE
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Strategic Alliance
Institution Affiliation:
Date:
STRATEGIC ALLIANCE
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Strategic Alliance
Barnes and Noble Booksellers realized that people who enjoyed staying in the cafes were
middle-class people who enjoyed reading books. The company had to attract this potential
market by offering café services. They contacted Starbucks to create an alliance that would
introduce in-house to offer café services in Barnes & Noble bookstores. Alliance took place in
1993 where Barnes & Noble Bookstore got a license from Starbuck to sell coffee in their
bookstores. Barnes & Noble bookstores could serve their customers with Starbuck coffee as well
as making the special coffee as ordered by the customers since the...
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