Better Drinks Inc Analysis

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Provide detail information for company, create SWOT Analysis, and other company significance using the provided resources

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AT&T $0 411168% 3:38 PM 1892 Yamonti Banks E DISCUSSION BOARD > FORUM: WEEK 1 DISCUSSION RE: Week 1 Discussion Overall Rating: Create your NAB company name and explain its significance. Company Name: Better Drinks Inc | 出令 TUTORING Drink Name: Flavor Juice LIBRARY Logo Symbol: B CAREER MEDIA Better drinks is the name that I have chosen for my company name. It is a non-alcoholic beverage that stands out from any other beverage. Since there are so many drinks that suppose to help people with dieting or counting down the intake of sugars. Better provides everything needed and more. When drinking better it helps kids thats always running to grab a drink thats high in sugars. Parents don't have to worry about that anymore because they will be making a Better choice. The drink gives kids the protein, fibers. iron and nutrients needed. Better drinks takes the place of unhealthy drinks for kids. Kids will still get that same taste of that fruity drink they love in color, flavor and antioxidants. With all of the talk about the childhood obesity epidemic and concerns about tooth decay and cavities, it is no surprise that parents would like to give their kids sugar-free fruit juice.Unfortunately, there is no such thing as sugar-free fruit juice, even though that is what seems to be marketed by the food industry and many parents think that is what they are buying. Many brands of 100 percent fruit juice, which is the type of juice that is recommended by the American Academy of Pediatrics for kids, state that they have "no added sugar," even though they may have as much as 35 grams of sugar per serving For many kids, drinking 100 percent fruit juice, despite the fact that it has some sugar and calories, is fine, as long as you stick with the American Academy of Pediatrics recommendations of: No juice if your child is under six months old A maximum of 4 to 6 ounces per day for infants 6 to 12 months old, but served in a cup only, and not a bottle A maximum of 4 to 6 ounces per day for children 1 to 6 years old A maximum of 8 to 12 ounces per day for children 7 to 18 years old Keep in mind that these are limits are the maximum amount of fruit juice a child should drink each day, and not actual recommendations to drink juice. It is always healthier for kids to actually eat whole fruit instead, so they get fiber in their diet too. (The process of making juice from whole fruit breaks down the healthy fiber.) ? Develop your company's Mission Statement and provide a rationale for its components. V AT&T *Of 40.11 68% 3:38 PM 1892 Yamonti Banks TUTORING | 出令 LIBRARY CAREER MEDIA E DISCUSSION BOARD > FORUM: WEEK 1 DISCUSSION as sugar-free fruit juice, even though that is what seems to be marketed by the food industry and many parents think that is what they are buying. Many brands of 100 percent fruit juice, which is the type of juice that is recommended by the American Academy of Pediatrics for kids, state that they have "no added sugar," even though they may have as much as 35 grams of sugar per serving For many kids, drinking 100 percent fruit juice, despite the fact that it has some sugar and calories, is fine, as long as you stick with the American Academy of Pediatrics recommendations of: No juice if your child is under six months old A maximum of 4 to 6 ounces per day for infants 6 to 12 months old, but served in a cup only, and not a bottle A maximum of 4 to 6 ounces per day for children 1 to 6 years old A maximum of 8 to 12 ounces per day for children 7 to 18 years old Keep in mind that these are limits are the maximum amount of fruit juice a child should drink each day, and not actual recommendations to drink juice. It is always healthier for kids to actually eat whole fruit instead, so they get fiber in their diet too. (The process of making juice from whole fruit breaks down the healthy fiber.) Develop your company's Mission Statement and provide a rationale for its components. The mission statement is "To provide provide a Better way for kids to drink while still enjoying the same great taste of fruit drinks". The drinks at Better will have less sugars then the leading brands. The benefits for kids will be rewarding as they don't have to worry about tooth decay and cavities of consuming to much sugar intake. On a hot summer day, your child can enjoy that great taste of drinking a Better drink that will quench their thrust while still having the vitamins and antioxidants needed. Parents wouldn't have to worry about the cause of a Better drink putting excess weight on their child do to the sugar level .Also parents will be happy to know they can purchase a Better drink thats a healthier choice for their child. All-natural sugar is an important part of a healthy diet and lifestyle. The mission of the Sugar Association is to promote the consumption of sugar through sound scientific principles while maintaining an understanding of the benefits that sugar contributes to the quality of wholesome foods and beverages. Sugar-Free Juice: Is It a Healthy Alternative? Find out How Fruit ? Juice Can Be Labeled Sugar-FreeBy Vincent lannelli, MD Reviewed by a board-certified physician Updated June 23, 2017 V AT&T * Oi 4011|63% 10:45 AM WEEK 3 Yamonti Banks 53 E OTT 1. Create your revised NAB company name and explain its significance. HOME 2. Develop your revised company's Mission Statement and provide a rationale for its components. TUTORING LIBRARY CAREER MEDIA Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here for help accessing a specific page number in your eBook. - Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences. 3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. - Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data. 4. Choose one (1) strategic position from the course text (pp. 142- 143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. 5. Provide an overview of your company's distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method. - Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to- consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment/ shipping? 6. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company's plan to mitigate such risk. Hints: You may refer to the types of risk listed in the course text (pp. 148-149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your beverage? ? HELP 7. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 SWOT: Strengths/Weaknesses / Opportunities / Threats) Hints: What are your company's likely strengths? Have you V
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Running head: BETTER DRINKS INC SWOT ANALYSIS

Better Drinks Inc SWOT Analysis
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BETTER DRINKS INC SWOT ANALYSIS

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Better Drinks Inc SWOT Analysis
Better Drinks Inc. is a non- alcoholic beverage firm that has an aim of helping people
with dieting. The company produces less sugar drinks meant to be consumed by kids at any time
of the day without causing any health problems such as the most common health condition of
obesity. After carefully researching on the causes of obesity in most American children, the
company came up with a solution of developing a health-friendly drink dubbed "Sugar-Free."
The drink contains all the health benefits from natural fruits and at the same time refreshes the
consumer and bringing out the need to consume more. The drink is well known throughout the
Western hemisphere, and in future, it may be one of the necessities in all households globally.
Strengths
The main strength of Better Drinks In is its financial capability which has been caused by
the acquisition of the first position in the sales of scientifically researched sugar-free drink. This
advantage has ensured continuous cash flow from its products in all the business years.
The company is a huge seller of nonalcoholic beverages with great capability of price
setting strategy. Its products target both upper and lower market and therefore attracting
customers with all sorts of financial power.
The company has a good net worth in comparison to most of its competitors and
therefore giving it a significant advantage in the beverage market.
The company has unique and high-quality products that are not easy to forget by
consumers and therefore creating an opportunity for the firm to increase its pool of customers.
Weaknesses

BETTER DRINKS INC SWOT ANALYSIS

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The company must go global to compete with the highly competitive beverage industry.
Its business activities are locally based and which makes it grow slowly in net worth and profit
generation.
The firm prices its products at a premium level and therefore making it difficult for the
frequent customers to afford the products at their outlets. This aspect makes the customers less
loyal and dependant on the firm's products which leads to low profit.
The company is highly dependent on scientific innovation to better its products and
compete in the beverage market. This makes it suffer a lot of sunk cost and unequal distribution
of resources in its enterprise activities.
Opportunities
The company has an opportunity to expand its number of customers and suppliers by
moving its business activities at an international level. This will help the firm to compete at a
global level and get to know its market share and capability in the beverage industry.
The Company has an opportunity to keep its customers loyalty and dependency if it
modifies its prices to inco...


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