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MKT8011 Digital Marketing: Assignment 2 Marking Criteria HD 17-20 DISTINCTION 15-16.9 The student has submitted an exemplary Report that adheres to all of the requirements. The student has submitted a very good Report that mostly adheres to the requirements. STRUCTURE & FORMAT MECHANICS 8.5-10 No errors in sentence construction, usage, grammar, or mechanics KNOWLEDGE 42.5-50 Excellent understanding and use of theories, ideas and concepts REFERENCING 17-20 Excellent quality and quantity of in-text reference and items in the Reference List TOTAL MARK FOR REPORT CREDIT 13-14.9 The student has submitted a good Report with minor omissions. Mark for Structure and Format /20 7.5-8.4 6.5-7.4 Minor errors in sentence Some common errors (major or construction, usage, minor) in sentence grammar, or mechanics construction, usage, grammar, or mechanics Mark for Mechanics /10 37.5-42 32.5-37 Very good understanding Good understanding and use of and use of theories, ideas theories, ideas and concepts and concepts Mark for Knowledge /50 15-16.9 13-14.9 Very good quality and Good quality and quantity of quantity of in-text in-text reference and items in reference and items in the the Reference List Reference List Mark for Referencing /20 /100 MARKER’S COMMENTS ABOUT STRENGTHS AND WEAKNESSES PASS 10-12.9 The student has submitted an acceptable Report but it is missing a few requirements. 5-6.4 Contains a number of errors but they do not interfere with the meaning. FAIL 0-9.9 The student has not submitted an acceptable Report and it does not adhere to the required format. 0-4.9 Errors are frequent, making understanding difficult. 25-32 Adequate understanding and use of theories, ideas and concepts 0-24.9 Insufficient understanding and use of theories, ideas and concepts 10-12.9 Adequate quality and quantity of in-text reference and items in the Reference List 0-9.9 Insufficient quality and/or quantity of in-text reference and items in the Reference List MKT8011 ASSIGNMENT 2 Word Limit 3,500-4,000 +/- 10% Instructions 1. Choose a company / enterprise that you would like to work for. Pretend that you have applied for a position in the Marketing department of that company / enterprise. Well done! You prepared a very good application and you have been given an interview. Now you need to prepare for the interview. 2. Start preparing for the interview by knowing as much as you can about the company/enterprise. This includes its target audiences, role in the industry, products, services, and recent news coverage. Make a short list of important facts about the company: revenues, new product releases, competitors, annual data reports. Understand the structure of the company's management. Mock up an organizational chart so you can begin to understand the management structure within the company. With the advent of the internet, there is no excuse for not knowing the company you are interviewing with thoroughly. Having this background knowledge shows the hiring manager that you are interested in the position and value his or her time. Congratulations! You got the job. Now it is time to do some work. 3. The Marketing department has been allocated a budget to replace some of the Software. You have been asked to do some research on available SaaS (Software as a Service) and prepare a Report about three B2B companies that are offering the software. You have been asked to review those companies and their product in relation to the (a) website (b) relationship marketing (c) value co-creation (d) usefulness of product – now and in the future (e) disaster recovery (f) and security. If you can not find all the required information then you should make a list of questions to ask the company / enterprise. 4. List the questions that you will ask the company/enterprise and state why this information is required. 5. Write up your Formal Report. 6. Submit your work in the following format MKT8011 Assignment 2 format Submit the following in one Word Document: Letter of transmittal (You could use the course examiner’s name here) Title page Executive summary Table of contents (Not included in word count) List of abbreviations and/or glossary (Not included in word count) Introduction Main Body (Write at least 2,700 words for this section. This section should include more than 15 in-text references) This is the main part of your Report. It is where you discuss the three B2B software companies and their product in relation to (a) website (b) relationship marketing (c) value co-creation (d) usefulness of product – now and in the future (e) disaster recovery (f) and security. If you can not find all the required information then you should make a list of questions to ask the company / enterprise. This Main Body should have three sections (one for each company / enterprise). Company 1 (Replace with Company Name and discuss the points above) Company 2 (Replace with Company Name and discuss the points above) Company 3 (Replace with Company Name and discuss the points above) Conclusion Recommendations Reference List (Not included in word count) Appendices (Not included in word count) NOTE 1: Students should focus their discussion on the section that they are looking to work for. They should also mention how this part fits with other parts of the company / enterprise. NOTE 2: Students should choose their company / enterprise wisely. For example, if a student selects a private organization they might struggle to find enough information. If a student chooses a large enterprise, e.g., Samsung, Coke Cola or Apple, they might struggle with the detail needed. For further information about Report writing see ‘Report Writing’ at https://www.usq.edu.au/learningcentre/assignment-skills/writing-assignments/report-writing
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Running Head: DIGITAL MARKETING

Digital Marketing
Students Name
Institutional Affiliation

Running Head: DIGITAL MARKETING
Executive Summary
Samsung
The company under scrutiny will detail the services, and information pertaining to
Samsung as an organization and company. The company has been labeled, and regarded to act
and serve under a variety of a different range of products. The company details the production,
manufacturing and the delivery of services and products as mobile phones, laptops, as well as
other accessories associated with the products they manufacture. This has enabled and resulted to
the company being able to capture a wider range of market (Bolton & Bloomberg 2012).
The company has been found to be in existence for a period of 70 years, thus has
captured and natured greater skills and experience related to the electronics industry. In addition
to the fact that the company has revolutionized the marketing and the digital industry, it has
resulted to dedicating its energy, and powers to ensuring that the modern world is different from
the past era, and the fact that the modernization of its tools has led to creation of a better world
and modern screen capture globally. The company has led to the introduction, emergence and the
advancement of the modern technology.
The incorporation of the modern technology to its company activities has led to ensuring that the
company is able to effectively and efficiently be able to competefavorably with other markets
and digital companiesglobally.It has also been depicted to engage in other services and
production areas such as the petrochemicals industry, the semiconductor business, fashion
industry detailing the production of Samsung shirts etc., skyscraper services, finance, as well as
hotel services (Bloomberg News,2013).
.

Running Head: DIGITAL MARKETING

Application Letter to the Company
NAME
P.O.BOX
TOWN

DATE: 23-10-2017
CONTACTS:

THE MANAGER
SAMSUNG COMPANY
P.O.BOX
TOWN

RE: APPLICATION FOR A JOB VACANCY.
I am writing to apply for the position of a marketer in your esteemed firm. I’m a young man aged
24 years currently a graduate from a renowned University having majored in B.sc Economics
and Finance with Information Technology (IT). I am enclosing a completed job application, my
certification, my resume and three references.

Running Head: DIGITAL MARKETING
I believe that my strong technical experience and education will make me a very competitive
candidate for this position, as I possess key strengths for success in this position having worked
as a marketing official and personnel in business related companies. I also have experience in
learning and excelling at new challenges and technologies and with a BSc Degree in Economics
and Finance. I have a full understanding of Social development works and projects.
Thank you for your time and consideration. I look forward to hearing from you about this
opportunity.
Sincerely,
Name.
Contacts:

Interview Session
During the interview preparation session and process, I will highly outline and articulate my
skills and expertise in a much clear and broader way so as to be a competitivecandidate to the
pertained job application vacancy as a marketingpersonnel. During the interview mood and
preparation tenure, I will at first be able to make myself be conversant with all the information
pertaining to the company, as well as information attributed and articulated to the position am
applying in (Bloomberg News ,2012).

Running Head: DIGITAL MARKETING
.I will highly incline my knowledge towards the year the company was formed, the
period they started deliveringtheir services, the product delivery means and methods, the means
used to deliver the products, the outcome and output attained, the skilledpersonnel attributed to
work in the firm, thecompanies’competitors, the companiestargetmarket and audience, in
addition to the provisions outlined and provided by the company to its clients,customers, as well
as its workers.
During the interview session, I will attribute and practice my etiquette skills to the latter
to ensure that I am much more presentable and articulate to the task ahead, and the job vacancy
being applied for. I will dress in a more articulate and likable manner, that is including an official
mode of dressing so as to be in good terms with the panel or interviewer in question. I will
practice high skills as an individualsuch as being audible, being able to answer questionsdirect or
related to the task in hand ab be able to engage the parties involved into my dissertation, and
questions being asked (Chang, 20...


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