The ideal target market for Peps

timer Asked: Aug 11th, 2013

Question Description

Identitfy the ideal target market for Pepsi (bear in mind, current customer base, buyer behaviour, demographics, lifestyle, geographic area, benefit segmentation, and user segmentation.

Provide a specific description of the traget market, which should be measurable, accessible, sustainable, differentiable, and actionable.

- Include the total marketing budget. This is when the cost of acquisition is not greater than 10% of the product retail price or one month of an annual service.

- Estimater the size of the market and estimated penetration percentage.

- Provide jsutification for your answers.

Minimum 1100 -words. Must be plagiarism free!

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