Current issues analysis of smartphone retailer industry

timer Asked: Oct 23rd, 2017

Question Description

Analyzing an industry is a multi-faceted undertaking. Your team is assuming the role of a set of consulting experts who are charged with the task of providing professional advice on the quality of business opportunity in an industry. Since opportunities are not uniformly spread throughout an industry, part of your task is to advise on the best way to participate in the industry under study. Be sure to analyze and evaluate; don’t just report without adding value. Use data.

The required elements for your paper include the following:

  • overview description of the industry
  • PESTEL factors analysis
  • Five Forces analysis
  • segment or strategic groups analysis
  • current issues analysis

but i only need to write "current issues analysis" part, and make sure dont copy paste since we need do plagiarism detection before submit, thanks

I would like for the paper to give an overview of the overall Retail Sales Smart Phone Industry and then you can get into a more specific segment of the market and compare the two or three leaders (Verizon, AT&T and whoever else) and research their business models, overall strategy, etc. You can also include a discussion of the two or three best selling phones, Iphone, Samsung, etc. Data is out there and be as current as possible.

current issues would include how the smart phones are purchased. Are more being purchased through on-line, or corporate stores (like Verizon and AT&T, or through 3rd party stores like Best Buy and Walmart, or through independent agent phone stores (ex. the Verizon store on Cox Creek and Cloverdale Rd in Florence which is not owned by Verizon).

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