Entrepreneurship and SMEs

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Entrepreneurship & SMEs

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MBALN707 Entrepreneurship & SMEs Final Examination Brief Learning Outcomes Build a business plan by designing a strategic plan, conduct a feasibility analysis, understand franchising and how to buy an existing business Develop a marketing plan and how to use e-commerce, create a successful financial plan. This is an individual piece of work. The assignment is business plan writing. The length of the assignment should be about 4000 words (+/-10%). The word limit does not include ‘administrative’ sections of the assignment: the cover or title page, table of contents, table of figures, reference list, list of works cited, bibliography, or any appendices. Use Harvard Referencing for all Harvard related purposes. Task: You are required to write a business plan which will provide direction and increase the probability for success of a business idea within the today contemporary and very competitive market. The business plan should include at least the following contents / elements: Part I – 150-200 words Company overview o Mission statement - the purpose of the business o Vision statement – what the business desires to achieve in the long run o Business Core Values – the operating philosophy and principles that will guide the intern al business conduct as well its relationship with its customers and partners Part II – 800-1000 words Objectives – Specific, Measurable and Motivational, Attainable, Realistic, Time Bound Products Customers – consumer behavior and customers of the industry Industry and market analysis o Industry o PESTLE – Political, Economic, Social, Technological, Legal, Environmental conditions and trends (specify those they are opportunities or threats) o Customer o Competition – direct and indirect competitors, market share, strengths and weaknesses Internal business strengths and weaknesses Part III – 1500-1800 words Business differentiation - how it will be achieved and perceived by customers Competitive advantage - reasons for which customers will choose your business as opposed to other alternatives Marketing Strategy o Target markets strategy     o Marketing mix    Product Price Promotion and advertising   Placement – distribution system Sales strategy o Sales monthly forecasting – 2 years period Part IV –750- 1000 words Operations Strategy o Business operations model o Buildings, Equipment, Technology, Cars, o Processes – i.e. Imports, Purchases, Production, Marketing, Sales, Warehouse, Accounting, Human Resource Management o o Organizational structure Internal employees and external associates (outsourcing) Part V – 200 - 300 words Financial 2 year projected budgets o Financial model (own capital, loans, external shareholders) chart o Administrative & Operating expenses - chart o Selling expenses- chart o Financial expenses - chart o Break Even Point Analysis (sales amount, sales units, and period point) o Cash flow management Business Plans Templates Websites Examples of Business Plans – Open Source https://c.ymcdn.com/sites/www.rockford.edu/resource/resmgr/docs_communit yed/samplebusinessplan.pdf How to write a successful Business Plan https://www.scu.edu/mobi/business-courses/starting-abusiness/session-2-the-business-plan/ Financial Projections Model https://www.entrepreneur.com/article/249840 Module Assessment The final examination counts 50% towards the final grade. Pass mark is 60%.
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BUSINESS PLAN

BUSINESS PLAN

Student’s name:

Professor’s name:
Institution affiliation:
Date:

i

BUSINESS PLAN
DECLARATION
I hereby declare that the business plan is my original work and has not been presented for
the award of a degree or diploma to any institution.

Student’s name:

REG NO:
Sign:
Date:

Supervisor’s name:
Sign:
Date:

ii

BUSINESS PLAN
ACKNOWLEDGEMENT
Foremost, I want to thank the almighty God for granting me good health life to go
through these reports. Secondly, I acknowledge my parents, brothers and sisters for the financial
support as well as words of encouragement. Thirdly, the lecturer for guiding me throughout the
time to make my reports a success.

iii

BUSINESS PLAN
DEDICATION
This report is foremost dedicated to almighty God for having given me healthy life and
strength to pursue it. Secondly, I dedicate to my parents as well as brothers and sisters and
friends.

iv

BUSINESS PLAN
Table of Contents
DECLARATION .......................................................................................................................................... ii
ACKNOWLEDGEMENT ........................................................................................................................... iii
DEDICATION ............................................................................................................................................. iv
1.2 Vision statement.................................................................................................................................. 1
1.3 Business Core Values ......................................................................................................................... 1
PART II......................................................................................................................................................... 4
2.0 Goals and objectives of Business ............................................................................................................ 4
2.1 Goals ................................................................................................................................................... 4
2.2 Objectives ........................................................................................................................................... 4
2.3 Products............................................................................................................................................... 4
2.4 Customers ........................................................................................................................................... 4
2.5 Industry and Market Analysis ............................................................................................................. 5
2.5.1 Industry ........................................................................................................................................ 5
2.5.2 Market share/size ......................................................................................................................... 6
2.3 Competition......................................................................................................................................... 7
2.4 Internal business strengths and weaknesses ........................................................................................ 7
3.1 Competitive advantage........................................................................................................................ 9
3.2 Marketing strategy .............................................................................................................................. 9
3.3 Sales Strategy .................................................................................................................................... 11
Monthly sales forecasting will be carried out to determine the projected demand for the building stones.
This forecast will be carried out for a period of two years. Some of the methods of sales forecasting
which will be utilized include: ................................................................................................................ 11
4.0 Operations Strategy ............................................................................................................................... 11
4.1. Production facilities and capacity .................................................................................................... 12
4.2 Production strategy ........................................................................................................................... 13
4.3 Production process ............................................................................................................................ 14
4.4 Regulation affecting operation .......................................................................................................... 14
4.2 Management ...................................................................................................................................... 15
4.2.1 Organizational structure. ............................................................................................................ 15
4.2.2 Management team ...................................................................................................................... 16
4.2.3 Other personnel. ......................................................................................................................... 18

v

BUSINESS PLAN
4.2.4 Recruitment, Training and Promotion........................................................................................ 19
4.2.5 Remuneration and incentives. .................................................................................................... 19
4.2.6 Licenses, permits and by-laws. .................................................................................................. 20
4.2.7 Support and advisory services.................................................................................................... 20
PART V .................................................................................................................................................. 22
5.0 Financial model..................................................................................................................................... 22
5.1 Pre-operation costs ............................................................................................................................ 22
5.2 Working Capital Requirement .......................................................................................................... 22
5.4 Performa balance sheet . ................................................................................................................ 24
5.5 Projected Cash flow management statement for the year 2017 ........................................................ 25
5.6 Financial Expense chart .................................................................................................................... 27
5.6 Break Even Analysis ......................................................................................................................... 27
6.7 Cash Flow Manageme...


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