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Entrepreneurship & SMEs
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BUSINESS PLAN
BUSINESS PLAN
Student’s name:
Professor’s name:
Institution affiliation:
Date:
i
BUSINESS PLAN
DECLARATION
I hereby declare that the business plan is my original work and has not been presented for
the award of a degree or diploma to any institution.
Student’s name:
REG NO:
Sign:
Date:
Supervisor’s name:
Sign:
Date:
ii
BUSINESS PLAN
ACKNOWLEDGEMENT
Foremost, I want to thank the almighty God for granting me good health life to go
through these reports. Secondly, I acknowledge my parents, brothers and sisters for the financial
support as well as words of encouragement. Thirdly, the lecturer for guiding me throughout the
time to make my reports a success.
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BUSINESS PLAN
DEDICATION
This report is foremost dedicated to almighty God for having given me healthy life and
strength to pursue it. Secondly, I dedicate to my parents as well as brothers and sisters and
friends.
iv
BUSINESS PLAN
Table of Contents
DECLARATION .......................................................................................................................................... ii
ACKNOWLEDGEMENT ........................................................................................................................... iii
DEDICATION ............................................................................................................................................. iv
1.2 Vision statement.................................................................................................................................. 1
1.3 Business Core Values ......................................................................................................................... 1
PART II......................................................................................................................................................... 4
2.0 Goals and objectives of Business ............................................................................................................ 4
2.1 Goals ................................................................................................................................................... 4
2.2 Objectives ........................................................................................................................................... 4
2.3 Products............................................................................................................................................... 4
2.4 Customers ........................................................................................................................................... 4
2.5 Industry and Market Analysis ............................................................................................................. 5
2.5.1 Industry ........................................................................................................................................ 5
2.5.2 Market share/size ......................................................................................................................... 6
2.3 Competition......................................................................................................................................... 7
2.4 Internal business strengths and weaknesses ........................................................................................ 7
3.1 Competitive advantage........................................................................................................................ 9
3.2 Marketing strategy .............................................................................................................................. 9
3.3 Sales Strategy .................................................................................................................................... 11
Monthly sales forecasting will be carried out to determine the projected demand for the building stones.
This forecast will be carried out for a period of two years. Some of the methods of sales forecasting
which will be utilized include: ................................................................................................................ 11
4.0 Operations Strategy ............................................................................................................................... 11
4.1. Production facilities and capacity .................................................................................................... 12
4.2 Production strategy ........................................................................................................................... 13
4.3 Production process ............................................................................................................................ 14
4.4 Regulation affecting operation .......................................................................................................... 14
4.2 Management ...................................................................................................................................... 15
4.2.1 Organizational structure. ............................................................................................................ 15
4.2.2 Management team ...................................................................................................................... 16
4.2.3 Other personnel. ......................................................................................................................... 18
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BUSINESS PLAN
4.2.4 Recruitment, Training and Promotion........................................................................................ 19
4.2.5 Remuneration and incentives. .................................................................................................... 19
4.2.6 Licenses, permits and by-laws. .................................................................................................. 20
4.2.7 Support and advisory services.................................................................................................... 20
PART V .................................................................................................................................................. 22
5.0 Financial model..................................................................................................................................... 22
5.1 Pre-operation costs ............................................................................................................................ 22
5.2 Working Capital Requirement .......................................................................................................... 22
5.4 Performa balance sheet . ................................................................................................................ 24
5.5 Projected Cash flow management statement for the year 2017 ........................................................ 25
5.6 Financial Expense chart .................................................................................................................... 27
5.6 Break Even Analysis ......................................................................................................................... 27
6.7 Cash Flow Manageme...