Resort management Planning Process and Branding

Sigchi4life
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Question description

  1. Planning Process
     
    Why would you want to initiate the “management and operation phase” of the resort-planning process described in Chapter 6 of your text prior to opening the resort? What are the advantages and disadvantages to such a timetable?  
     
  2. Branding
     
    Discuss the various elements of branding and demonstrate how they can be integrated into a management strategy for a resort of your choice.  


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