Business Policy and Strategy Project

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Description

Project Implementation Plan:

For the final assignment of this course, you will continue your work with the company you used in Unit IV and Unit VI. For the Unit VIII Project, you will complete the final components of your implementation plan. I will attached the previous papers below on the company that I selected.

For Part 3, you will focus on the following points

Internal and external issues,

Competition

Future outlook for the organization, and

Implementation of tools for measuring business success.

Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further research as needed. For the future of the organization, you may be creative and add your own insight on where you see the company going.

Your project must be a minimum of three full pages in length, not including the title and reference page. Make certain to include an introductory paragraph.

Unformatted Attachment Preview

Running Head: BUSINESS POLICY AND STRATEGIC PROJECT Business Policy and Strategic Project (Dominos) Institutional Affiliation Date 1 BUSINESS POLICY AND STRATEGIC PROJECT 2 Name: ____________________________________ Company Name: _____________________________ SWOT Analysis Strengths Internal 1. Quick service and deep menu-in most of the cases, quicker than predictable services delight the clients as well assist the organization to distinguish itself with others various organization. However, in this case, Domino’s in India is typically trying to pull those people of the middle class as well as those of lower middle class. 2. The low-cost alternative in most of the cases, they never require high-class ambiance in the shop, therefore, the establishment price is relatively low as well as the pizza cost is actually sensible for the clients (Pandit, & Poojari, 2014). External 1. Brand advertisements- An elevated brand recall because of its standard advertising with taglines. However, such belligerent marketing has typically created consciousness as well as a promise about the brand within the market. 2. Franchising and merchandisingDominos with its franchise as well as the company of around 9000, owned outlets, it has extensive network extend above 60 nations. Opportunities 1. Penetration-Improving and concentrating on outlet networking will improve on sales in regards to the current market value 2. Expanding the market-because the already established markets have their clientele, they will need to focus on developing markets like Africa. 3. Eating outlets-This includes dominos restaurants in places such as malls that will help them acquire a larger share market in the competitive field (David, & David, 2016). 4. Providing healthy menu’s-i.e. reducing the level of fat in their food or also introducing more vegetable favoring menu. 3. Healthier diethowever, Dominos typically trying to Your name 2 BUSINESS POLICY AND STRATEGIC PROJECT 3 convert their dough through having healthier fats, in order to combat health consciousness among clients, which is carried out by incorporating extra whole wheat. 4. Well-organized chain of supply from suppliers-Dominos has typically made it potential through its efficient chain of supply for fast services so as the clients never have to keep on waiting for a long time. However, the Dominos preference is because clients can actually have home transportation in a period of 30 minutes. Your name 3 BUSINESS POLICY AND STRATEGIC PROJECT Weaknesses Threats Internal External 1. Low staff retention i.e. due to poor employee training as well as development and also the manpower utilized is also not skilled; therefore they rapidly change occupations when they are not able to change to the frantic situation. 1. Decreasing sales in the distributed franchises due to health matters 2. Operations i.e. Quality control the mechanisms-huge amount of outlets franchised outcomes in difficulty in tackling operations. Quality control as well becomes challenging, thus because of this, there are various Dominos outlets which affect the brand picture (David, & David, 2016). Your name 4 2. A lesser number of places/outlets to eatthe organization of Dominos typically have extra delivery outlets thus eating joints which are typically an issue especially in areas such as malls among other locations. 1. Cost-Due to the rising value of vegetables as well as other raw materials they will also need to raise the prices of pizza affecting their supply chain and making it difficult with the cash flows due to competition. 2. Direct as well as indirect competition-This is both from local and international companies which is very intensive as well as national players such as Pizza hut. Whereby customers will prefer burgers from KFC or JAVA to pizza (Syed, 2016). 3.Changing the preference of the consumer Due to the rising cases of obesity and health matters, people are getting more aware and always think twice about what they are consuming thus affecting the business. 4 BUSINESS POLICY AND STRATEGIC PROJECT 5 How the above information will be used: When we look at the strengths, Dominos should do regular ads so that their clients can have confidence in their product and increase traffic improving sales. When we look at the weaknesses they possess operations is the main challenge due to the quality control due to the number of clients they get the employees get so tired and at times not providing standard pizza. Therefore put quality control measures in place. Opening more outlets to developing markets like Africa and opening outside eating spaces this time round to promote both those who want deliveries and also going out. Direct and direct competition should be dealt with whereby Dominos can also include their new menus having burgers or whatever they competitors like KFC have so as to still maintain their market share (Duzenko, & Garmider, 2016). Eating healthy Dominos can come up and support the government and NGOs in cases of eating healthy whereby they advertise their new vegetable pizza or in this case according to the case explained above and I am sure people will feel the need of their concern and maintain a large market share. In the case of rising cost of production what if we think of a place where they charge cheap for healthy food, there is always traffic and this business technique can always transform the small profit into a huge some amount maintaining their market share. Training their employees and providing more employees to release the others so as to improve the output and also employee retrenchment due to lacking enough skill in handling hectic work in times of market hikes. Your name 5 BUSINESS POLICY AND STRATEGIC PROJECT 6 Reference David, F., & David, F. R. (2016). Strategic management: A competitive advantage approach, concepts and cases. Pandit, D. D. V., & Poojari, A. (2014). A study on amazon prime air for feasibility and profitability--a graphical data analysis. IOSR Journal of Business and Management, 16(11), 06-11. Syed, I. (2016). SWOT analysis and operation management decisions of Domino's pizza. Duzenko, I., & Garmider, L. (2016). ROLE OF STRATEGIC PLANNING IN SHAPING ECONOMIC POTENTIAL OF THE REGION. Your name 6 Running Head: STRATEGIC MANAGEMENT Domino’s Strategic Management Name University Name Date 1 STRATEGIC MANAGEMENT 2 Company Description Domino’s pizza company began close to the 1960s in the United States through the partnership of two brothers who started off by launching delivery outlets under the brand name Dominick at Michigan and later to Ypsilanti after their merger. After attracting numerous individuals to start their outlets of pizza, the company management under the leadership of one of the brothers by the name of Tom who decided to expand the chains of Domino around the world. In the year of 1985, Domino’s opened its first store in the United Kingdom in Luton and opened another store in 199. Hey continued to franchise their stores in Dublin, Ireland later that year. Recently, more than 526 pizza stores have been opened in Ireland and the United Kingdom. With these developments, Domino has developed as the biggest pizza delivery company in the world as well as establishing one of the biggest quick-service restaurants in the world. To date, Domino’s is established in more than 50 countries in the world with more than 8,000 pizza stores hence employing approximately 145,000 people. Internationally, Domino’s conducts deliveries of above one million pizzas in a day. Analysis of Domino’s Policy, Operation, and Organizational Structure The strategy of Domino’s is based on its vision where Domino is focused on exceeding their expectations of their customers. However, this can only be achieved through the following strategies; establishing brand stores, maintaining high standard levels, putting people first and achieving flawless execution (Axson, 2012). STRATEGIC MANAGEMENT 3 Domino’s is set out to be the best company in pizza delivery in the world which serves as their mission statement. From this statement, it is evident that Domino’s is client focused regarding customer satisfaction and provision of having best services. The organizational structure of Domino consists of various departmental heads with a Chief executive officer. These departments include; food and service, sales and marketing, human resource, Information Technology, Property department, and finance department. The departmental heads have the crucial role of controlling their staff dependent on departmental nature (Bryson, 2013) Positive Aspects of the Strategy, Mission, and Organizational Structure of Domino’s Pizza The mission, strategy and organizational structure of Domino are specific towards improving service delivery and achieving customer satisfaction through the best available means possible. It is also evident from the strategy of the company of how they believe in their staff and treat them accordingly through rewards for hard work and dedication with the provision for their staff members for career progression and personal growth opportunities. Moreover, the initiative by the company through its organizational structure to grow and strengthen existing markets while establishing new stores in different markets aims will take its services within reach of numerous customers. The positive aspect of the mission statement is the fact that Domino sets high-quality standards that are adhered to in every process carried out by the company (Denison, 2014). By this, it is assured that Domino will certainly be the best pizza delivery company in the world. STRATEGIC MANAGEMENT Domino’s Short-Term and Long-Term Goals The short-term goals of Domino include providing job opportunities, continuously establishing networks and enabling people to have fun while in the long term, the main goal of Domino is aimed at providing quality food on a timely basis and consistently, to recruit and retain the best staff and be the world’s leading pizza delivery store. Ways to Improve the Strategy, Mission, And Organizational Structure of Domino’s Domino faces stiff competition in the market from other well-known organizations that provide the same products and services. Therefore, the best way to bring improvement in the strategy, mission, and organizational structure is by conducting a market research and get suggestions from customers on the improvements for service delivery. This analysis can also be done by the company staff. After this research, the company’s management can rebrand its strategy, mission and organizational structure to be more detailed and capture customer’s needs, staff needs, short and long-term objectives and how these needs and objectives will be met (Denison, 2014). 4 STRATEGIC MANAGEMENT 5 References Axson, D. A. J. (2012). Best practices in planning and performance management: Radically rethinking management for a volatile world. Hoboken, N.J: Wiley. Bryson, J. M. (2013). Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement. Hoboken: John Wiley & Sons. Denison, D. R. (2014). Leading culture change in global organizations: Aligning culture and strategy. San Francisco, CA: Jossey-Bass. David, F. R., & David, F. R. (2015). Strategic management: A competitive advantage approach, concepts and cases [Vital Source Bookshelf version] (15th ed.).
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Explanation & Answer

Attached.

Running Head: STRATEGIC MANAGEMENT

Domino’s Strategic Management - Project Implementation Plan
Name
University Name
Date

1

STRATEGIC MANAGEMENT

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Domino’s Strategic Management - Project Implementation Plan
Introduction
The paper shall primarily look at Dominos in relation to the internal and external
issues it is currently grappling with and how the same is affecting the performance of the
organization. Competition is another element that shall be delved into highlighting the key facets
of the competitor that a threat to the Dominos brand. Lastly, how Dominos will go about
implementing tools that will measure the success of the business. This is critical, as the
organization will need to continuously look at its achievement over a period of time and also
through this also assess the future of the enterprise.
Internal and External Issues
The internal issues include the following:


Low staff retention is a common ailment so to speak of any food franchise.
Burger King, McDonald's struggle with this issue, therefore, Dominos should not
be any exception. What triggers the high staff turnover is the inherent ceiling that
comes to a food franchise. You can only reach the manager, and after that, it will
take a relatively long time and a long time to rise to a managerial capacity say in
finance, human resource or any other corporate function. Another contributor of
the high turnover is poor employee traini...


Anonymous
I was struggling with this subject, and this helped me a ton!

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