Running Head: BUSINESS POLICY AND STRATEGIC PROJECT
Business Policy and Strategic Project (Dominos)
Institutional Affiliation
Date
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BUSINESS POLICY AND STRATEGIC PROJECT
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Name: ____________________________________
Company Name: _____________________________
SWOT Analysis
Strengths
Internal
1. Quick service and
deep menu-in most of
the cases, quicker
than predictable
services delight the
clients as well assist
the organization to
distinguish itself with
others various
organization.
However, in this
case, Domino’s in
India is typically
trying to pull those
people of the middle
class as well as those
of lower middle class.
2. The low-cost
alternative in most of
the cases, they never
require high-class
ambiance in the shop,
therefore, the
establishment price is
relatively low as well
as the pizza cost is
actually sensible for
the clients (Pandit, &
Poojari, 2014).
External
1. Brand
advertisements- An
elevated brand recall
because of its
standard advertising
with taglines.
However, such
belligerent marketing
has typically created
consciousness as well
as a promise about
the brand within the
market.
2. Franchising and
merchandisingDominos with its
franchise as well as
the company of
around 9000, owned
outlets, it has
extensive network
extend above 60
nations.
Opportunities
1. Penetration-Improving and concentrating
on outlet networking will improve on sales in
regards to the current market value
2. Expanding the market-because the already
established markets have their clientele, they
will need to focus on developing markets like
Africa.
3. Eating outlets-This includes dominos
restaurants in places such as malls that will
help them acquire a larger share market in the
competitive field (David, & David, 2016).
4. Providing healthy menu’s-i.e. reducing the
level of fat in their food or also introducing
more vegetable favoring menu.
3. Healthier diethowever, Dominos
typically trying to
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BUSINESS POLICY AND STRATEGIC PROJECT
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convert their dough
through having
healthier fats, in order
to combat health
consciousness among
clients, which is
carried out by
incorporating extra
whole wheat.
4. Well-organized
chain of supply from
suppliers-Dominos
has typically made it
potential through its
efficient chain of
supply for fast
services so as the
clients never have to
keep on waiting for a
long time. However,
the Dominos
preference is because
clients can actually
have home
transportation in a
period of 30 minutes.
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BUSINESS POLICY AND STRATEGIC PROJECT
Weaknesses
Threats
Internal
External
1. Low staff
retention i.e. due to
poor employee
training as well as
development and also
the manpower
utilized is also not
skilled; therefore they
rapidly change
occupations when
they are not able to
change to the frantic
situation.
1. Decreasing sales
in the distributed
franchises due to
health matters
2. Operations i.e.
Quality control the
mechanisms-huge
amount of outlets
franchised outcomes
in difficulty in
tackling operations.
Quality control as
well becomes
challenging, thus
because of this, there
are various Dominos
outlets which affect
the brand picture
(David, & David,
2016).
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2. A lesser number of
places/outlets to eatthe organization of
Dominos typically
have extra delivery
outlets thus eating
joints which are
typically an issue
especially in areas
such as malls among
other locations.
1. Cost-Due to the rising value of vegetables
as well as other raw materials they will also
need to raise the prices of pizza affecting their
supply chain and making it difficult with the
cash flows due to competition.
2. Direct as well as indirect competition-This
is both from local and international
companies which is very intensive as well as
national players such as Pizza hut. Whereby
customers will prefer burgers from KFC or
JAVA to pizza (Syed, 2016).
3.Changing the preference of the consumer Due to the rising cases of obesity and health
matters, people are getting more aware and
always think twice about what they are
consuming thus affecting the business.
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How the above information will be used:
When we look at the strengths, Dominos should do regular ads so that their clients can have
confidence in their product and increase traffic improving sales.
When we look at the weaknesses they possess operations is the main challenge due to the
quality control due to the number of clients they get the employees get so tired and at times not
providing standard pizza. Therefore put quality control measures in place.
Opening more outlets to developing markets like Africa and opening outside eating spaces this
time round to promote both those who want deliveries and also going out.
Direct and direct competition should be dealt with whereby Dominos can also include their
new menus having burgers or whatever they competitors like KFC have so as to still maintain
their market share (Duzenko, & Garmider, 2016).
Eating healthy Dominos can come up and support the government and NGOs in cases of
eating healthy whereby they advertise their new vegetable pizza or in this case according to
the case explained above and I am sure people will feel the need of their concern and maintain
a large market share.
In the case of rising cost of production what if we think of a place where they charge cheap for
healthy food, there is always traffic and this business technique can always transform the small
profit into a huge some amount maintaining their market share.
Training their employees and providing more employees to release the others so as to improve
the output and also employee retrenchment due to lacking enough skill in handling hectic work
in times of market hikes.
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Reference
David, F., & David, F. R. (2016). Strategic management: A competitive advantage approach,
concepts and cases.
Pandit, D. D. V., & Poojari, A. (2014). A study on amazon prime air for feasibility and
profitability--a graphical data analysis. IOSR Journal of Business and
Management, 16(11), 06-11.
Syed, I. (2016). SWOT analysis and operation management decisions of Domino's pizza.
Duzenko, I., & Garmider, L. (2016). ROLE OF STRATEGIC PLANNING IN SHAPING
ECONOMIC POTENTIAL OF THE REGION.
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Running Head: STRATEGIC MANAGEMENT
Domino’s Strategic Management
Name
University Name
Date
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STRATEGIC MANAGEMENT
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Company Description
Domino’s pizza company began close to the 1960s in the United States through the
partnership of two brothers who started off by launching delivery outlets under the brand name
Dominick at Michigan and later to Ypsilanti after their merger. After attracting numerous
individuals to start their outlets of pizza, the company management under the leadership of one
of the brothers by the name of Tom who decided to expand the chains of Domino around the
world. In the year of 1985, Domino’s opened its first store in the United Kingdom in Luton and
opened another store in 199. Hey continued to franchise their stores in Dublin, Ireland later that
year.
Recently, more than 526 pizza stores have been opened in Ireland and the United
Kingdom. With these developments, Domino has developed as the biggest pizza delivery
company in the world as well as establishing one of the biggest quick-service restaurants in the
world. To date, Domino’s is established in more than 50 countries in the world with more than
8,000 pizza stores hence employing approximately 145,000 people. Internationally, Domino’s
conducts deliveries of above one million pizzas in a day.
Analysis of Domino’s Policy, Operation, and Organizational Structure
The strategy of Domino’s is based on its vision where Domino is focused on exceeding
their expectations of their customers. However, this can only be achieved through the following
strategies; establishing brand stores, maintaining high standard levels, putting people first and
achieving flawless execution (Axson, 2012).
STRATEGIC MANAGEMENT
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Domino’s is set out to be the best company in pizza delivery in the world which serves as
their mission statement. From this statement, it is evident that Domino’s is client focused
regarding customer satisfaction and provision of having best services.
The organizational structure of Domino consists of various departmental heads with a
Chief executive officer. These departments include; food and service, sales and marketing,
human resource, Information Technology, Property department, and finance department. The
departmental heads have the crucial role of controlling their staff dependent on departmental
nature (Bryson, 2013)
Positive Aspects of the Strategy, Mission, and Organizational Structure of Domino’s
Pizza
The mission, strategy and organizational structure of Domino are specific towards
improving service delivery and achieving customer satisfaction through the best available means
possible. It is also evident from the strategy of the company of how they believe in their staff and
treat them accordingly through rewards for hard work and dedication with the provision for their
staff members for career progression and personal growth opportunities.
Moreover, the initiative by the company through its organizational structure to grow and
strengthen existing markets while establishing new stores in different markets aims will take its
services within reach of numerous customers. The positive aspect of the mission statement is the
fact that Domino sets high-quality standards that are adhered to in every process carried out by
the company (Denison, 2014). By this, it is assured that Domino will certainly be the best pizza
delivery company in the world.
STRATEGIC MANAGEMENT
Domino’s Short-Term and Long-Term Goals
The short-term goals of Domino include providing job opportunities, continuously
establishing networks and enabling people to have fun while in the long term, the main goal of
Domino is aimed at providing quality food on a timely basis and consistently, to recruit and
retain the best staff and be the world’s leading pizza delivery store.
Ways to Improve the Strategy, Mission, And Organizational Structure of Domino’s
Domino faces stiff competition in the market from other well-known organizations that
provide the same products and services. Therefore, the best way to bring improvement in the
strategy, mission, and organizational structure is by conducting a market research and get
suggestions from customers on the improvements for service delivery. This analysis can also be
done by the company staff. After this research, the company’s management can rebrand its
strategy, mission and organizational structure to be more detailed and capture customer’s needs,
staff needs, short and long-term objectives and how these needs and objectives will be met
(Denison, 2014).
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References
Axson, D. A. J. (2012). Best practices in planning and performance management: Radically
rethinking management for a volatile world. Hoboken, N.J: Wiley.
Bryson, J. M. (2013). Strategic Planning for Public and Nonprofit Organizations: A Guide to
Strengthening and Sustaining Organizational Achievement. Hoboken: John Wiley &
Sons.
Denison, D. R. (2014). Leading culture change in global organizations: Aligning culture and
strategy. San Francisco, CA: Jossey-Bass.
David, F. R., & David, F. R. (2015). Strategic management: A competitive advantage approach,
concepts and cases [Vital Source Bookshelf version] (15th ed.).
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