Description
Financial Ratio Analysis on the Kroger Corporation. Obtain the most current SEC Form 10-K (annual financial report) from the company's web site (Do not use the Annual Report that is sent to shareholders) Calculate and analyze the following ratios for your selected company for the last two years from the SEC Form 10-K:
Compare and contrast your company's ratios to industry and competitor standard ratios obtained from Yahoo Finance, Morningstar, MotleyFool, Macroaxis or other Internet sources, and provide a detailed answer and analysis as to why your company's ratios are different than the industry/competitor standard.
Return on Assets
Net Profit Margin
Return on Equity (Use three ratio DuPont method)
Cite the source of the industry/competitor ratio information.
Format your assignment consistent with APA guidelines.
Explanation & Answer
Attached.
Running Head: FINANCIAL RATIOS
1
FINANCIAL RATIOS FOR KROGER CORPORATION
Student’s Name:
Institution:
FINANCIAL RATIOS
2
Return on Assets (ROA)
Kroger Corporation: ROA=(Net income/Average total assets)
=1,940/[(35,505+33,897)/2]=5.59%.
This means that every dollar that the corporation invested in assets in 2016 yielded $5.59 of the
net income, ("kr_Current_Folio_10K", 2017).
Industry: Return on Assets for the retail industry is 3.41% as shown in Yahoo Finance. This s...
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