Electronic Business: Assignment 1

N1234567
timer Asked: Oct 29th, 2017

Question Description

This assignment will covered by chapter 2 that already attached.

The company that I picked is: Saudi Airlines.

Copying is not allowed.

References are important to mentioned.

I want it after 6 hours maximum, so who can do it?

Unformatted Attachment Preview

Slide 2.1 Chapter 2 Marketplace analysis for e-commerce Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.2 Learning outcomes • Complete an online marketplace analysis to assess competitor, customer and intermediary use of digital technologies and media as part of strategy development • Identify the main business and marketplace models for electronic communications and trading • Evaluate the effectiveness of business and revenue models for online businesses, particularly online start-up businesses Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.3 Management issues • What are the implications of changes in marketplace structures for how we trade with customers and other partners? • Which business models and revenue models should we consider in order to exploit the Internet? • What will be the importance of online intermediaries and marketplace hubs to our business and what actions should we take to partner these intermediaries? Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.4 Figure 2.1 The environment in which digital business services are provided Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.5 Activity – the e-commerce environment • For each of the environment influences shown in Figure 2.1, give examples of why it is important to monitor and respond in an e-business context. For example, the personalisation mentioned in the text is part of why it is important to respond to technological innovation. Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.6 Environment constraints and opportunities • Customers – which services are they offering via their website that your organisation could support them in? • Competitors – need to be benchmarked in order to review the online services they are offering – do they have a competitive advantage? • Intermediaries – are new or existing intermediaries offering products or services from your competitors while you are not represented? Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.7 Environment constraints and opportunities (Continued) • Suppliers – are suppliers offering different methods of procurement to competitors that give them a competitive advantage? • Macro-environment • Society – what is the ethical and moral consensus on holding personal information? • Country specific, international legal – what are the local and global legal constraints, for example, on holding personal information, or taxation rules on sale of goods? Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.8 Environment constraints and opportunities (Continued) • Country specific, international economic – what are the economic constraints of operating within a country or global constraints? • Technology – what new technologies are emerging by which to deliver online services such as interactive digital TV and mobile phone-based access? Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.9 Figure 2.4 An online marketplace map Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.10 Figure 2.5 Google Trends – useful for consumer interest in products Source: http://www.google.com/trends/. Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.11 B2B and B2C interactions between an organisation, its suppliers and its customers Figure 2.6 Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.12 B2B and B2C characteristics Characteristic B2C B2B Proportion of adopters with access Low to medium High to very high Complexity of buying decisions Relatively simple – individual and influencers More complex – buying process involves users, specifiers, buyers, etc. Channel Relatively simple – direct or from retailer More complex, direct or via wholesaler, agent or distributor Purchasing characteristics Low value, high volume or high value, low volume. May be high involvement Similar volume/value. May be high involvement. Repeat orders (rebuys) more common Product characteristic Often standardised items Standardised items or bespoke for sale Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.13 Disintermediation of a consumer distribution channel showing (a) the original situation, (b) disintermediation omitting the wholesaler, and (c) disintermediation omitting both wholesaler and retailer Figure 2.7 Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.14 Figure 2.8 From original situation (a) to disintermediation (b) and reintermediation (c) Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.15 Counter-mediation • Creation of a new intermediary • Example: – – – – B&Q www.diy.com Opodo www.opodo.com Boots www.wellbeing.com www.handbag.com Ford, Daimler (www.covisint.com) • Partnering with existing intermediary – Mortgage broker Charcol and Freeserve. Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.16 Example channel chain map for consumers selecting an estate agent to sell their property Figure 2.9 Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.17 Business model Timmers (1999) defines a ‘business model’ as: An architecture for product, service and information flows, including a description of the various business actors and their roles; and a description of the potential benefits for the various business actors; and a description of the sources of revenue. Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.18 Figure 2.10 Business Model Canvas example Source: Smart Insights. With permission. Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.19 Figure 2.11 Alternative perspectives on business models Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.20 Revenue models – publisher example • • • • • • • • Subscription access to content Pay per view content access CPM display advertising CPC advertising on site Sponsorship of sections, content or widgets Affiliate revenue (CPA or CPC) Subscriber data for e-mail marketing Access to customers for research purposes. Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 Slide 2.21 Figure 2.12 Example spreadshe et for calculatin g a site revenue model Note: Available for download at www.smartinsights .com/conversionmodelspreadsheets/ Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6th edition © Marketing Insights Limited 2015 MINISTRY OF EDUCATION IMAM ABDULRAHMAN BIN FAISAL UNIVERSITY COLLEGE OF COMPUTER SCIENCE & INFORMATION TECHNOLOGY ‫وزارة التعليم‬ ‫جامعة ا إلمام‬ ‫عبدالرحمن بن فيصل‬ ‫كلية علوم الحاسب‬ ‫وتقنية المعلومات‬ [CIS 513: E-Business Strategy] (2017-18) – [Term1] Assignment 1 Answer the following questions applying the knowledge learned from Chapter 2 – Market-place Analysis for E-Commerce. Q. Pick a company/business that you interact with in Saudi Arabia that has an online presence. For this example, briefly explain the following points as discussed in the chapter. a) Discuss its micro and macro environment and how they affect what products (good or service) they sell locally. 2.5 Marks b) Using figure 2.4 (online marketplace map) (in Chapter slides on slide 9) for reference and describe the customer segments, intermediaries and sites that exist in its marketplace. 2.5 Marks c) What do you believe is their current revenue model? And what other methods to you think they can add to it? 2 Marks Submission: Both softcopy and hardcopy versions are required. Due Date: Online submission October 22, 2017 (midnight) Print submission October 23, 2017 (12:00 PM) This is an individual assignment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

This question has not been answered.

Create a free account to get help with this and any other question!

Similar Content

Related Tags

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors