1
A Critical Approach to Snapchat and “Hotel California”
Media Communication alludes to the methods for conveying and getting information or
data. In telecommunication, these methods are transmission and capacity devices or stations for
information stockpiling and transmission. Distinctive media are utilized for transmitting
information from one workstation to the local computer or to other computer frameworks inside
some sort of system. The media communication goes about as a channel for connecting different
registering gadgets so they may interface with each other. Contemporary communication media
encourage communication and information trade among countless crosswise over long
separations by means of email, remotely coordinating, web discussions and numerous different
types of communication. (“Communication Media”, n.d)
He delete this pargraph
The example selected from the internet and digital media is Snapchat, and from sound
recording, radio, and music is Hotel California music. Snapchat is a picture informing and
multimedia versatile application. The primary idea of Snapchat is that photos and messages are
accessible for a brief span before they end up plainly out of reach. "Hotel California" is the main
song from the Eagles' collection of a similar name, proposed by Don Henley, Don Felder, and
Glenn Frey. The critical approach to media and communication comprises of five steps:
description, analysis, interpretation, evaluation, and engagement.
Description
The facts about Snapchat are it is incredible for outwardly advancing the image or
product. With the utilization of geofilters defined as, “special overlays that communicate the
“where and when” of a Snap in a fun way, whether you're sending it to a friend or adding it to
your Story (Pavlick, 2017).” and content, your posts can be intense in making your image and
take the consideration crosswise over online networking. It is feasible so anybody can without
2
much of a stretch figure out how to utilize and streamline its highlights. This enables you to post
pictures and recordings effortlessly from your advanced mobile phones. The self-destruct include
makes interest to different clients drawing in them to see the items and administrations you
offer. Having your mutual photographs and recordings erased a little while later is engaging
clients which are one of a kind from different applications. It is intended to self-destruct. It
abandons you no hint of what you shared unless you take a screenshot and share it on your
phone. Henceforth, you need to share it more than once to be accessible for others to see.
Snapchat can't give you a chance to remark or like photographs or recordings not at all like
other web-based social networking like Facebook and Instagram. All things considered, you
won't know who saw your post, their responses and what they can state, contemplate it. (Marko,
2017)
The facts about Hotel California music are the song begins off with the bass and the
acoustic guitar. The melody is known for its effortlessness after the popular 'entryway
thumping' sound is heard. The setting of the melody is smooth, lyrics are basic and the beat is
charming. In spite of the fact that it's since turned out to be synonymous with the dim, vile
underside of Los Angeles, the collection's title track came to fruition in a shockingly unspoiled
setting. The beats are practically indistinguishable, and the guitar solo just takes your breath
away off! From highs to lows or from lows to highs. Such simplicity, such flawlessness! There
are additionally a lot of looped rifts played. Why are these words bolded? They are not key
terms/concepts/facts from our book and class discussion. You seem to have just highlighted
words at random
Analysis
3
The cultural impact of Snapchat has influenced technological determinism. It has been
preferred by many people across the world. Since the application energizes messages of a lite
sort, it has turned into my favored approach to state 'howdy' to companions. It's this
demonstration of sharing transient lite substance will be its own area for future online
networking stages worked around non-judgmental connections. A preoccupation from the 'ideal
individual' profiles we make on Facebook and LinkedIn. As it were, it here and there makes
shame. Photographs are shared effectively finished the Internet. It just takes a minute for a goodnatured companion to label a humiliating photograph of you, which at that point turns out to be a
piece of your online computerized impression. (“The Snapchat Effect”, n.d.)
Hotel California and its lyrics have turned out to be retained into the more extensive
culture far and wide, and have been utilized by different essayists and analysts to think about
issues going on legislative issues to web-based social networking and welfare, or as a perception
on a specific circumstance. The lines "But you can never leave! / You can check out any time
you like / we are programmed to receive " were utilized by a business analyst to allude to how
the interest of an appealing "Hotel California"- sort have a nation to outside financial specialists
might be countered by the expenditure of way out on leaving the nation.
Interpretation
At first, the transformation made by Snapchat from “now” to “now and forever” was
freeing since it exponentially extended the span of our voices and helped us remain associated
with more individuals in ways that were beforehand incomprehensible. What's more, in spite of
the fact that we realized that things we said inside our computerized world were changeless and
irreversible, we discovered solace in the way that lone our companions, family and associates
4
would approach and know-how to take part in things we needed to state on the web, and that
those we would not like to share our musings and thoughts wouldn't be a piece of those
individual exchanges.
A term "The Hotel California Effect" was then utilized to allude to the negative impact of
budgetary controls on speculation, and the issues outsider speculators confronted while getting
their cash out of China. It has likewise connected to different thoughts, for example, leaving a
specialist co-op or online networking system. A book titled Operation Hotel California: The
Clandestine War Inside Iraq was composed about the secret process named after the melody title
by CIA– US Special Forces groups in Iraqi Kurdistan (The TurnItIn program shows that this
information comes directly from Wikipedia. That is not the best source of information, and you at the
very least need to cite Wikipedia as the source of information you use in your paper. Not doing so is
technically plagiarism) in the number one spot up to the Iraq War. Despite the fact that the Eagles
were well-known for their hesitance to permit their tunes for use in appears, the tune had been
utilized as a part of various movies and network shows, for example, The Big Lebowski
(performed by Gipsy Kings), Absolutely Fabulous, and The Sopranos. Most as of late it was
utilized amid the last sight of the debut scene of American Horror Story: Hotel in October 2015.
Evaluation
Snapchat has proved to be effective, while it contributes to society in both positive and
negative manner. Youngsters are drenched in computerized pictures, and Snapchat encourages a
consideration economy that attracts individuals to see, connect with and react. With around
seven billion video cut perspectives every day, Snapchat has turned into a behemoth. In Australia
in 2016, Snapchat purportedly has roughly 2,000,000 dynamic months to month clients.
5
"Selfies", sent through Snapchat, welcome associate consideration. Self-profiling of this sort is a
high need, especially when connections are manufactured through online networking.
Youngsters are additionally getting to be specialists in multimedia creation, as they minister the
photos and recordings that portray their lives. (Charteris and Gregory, 2016) Snapchat is the
online networking stages that have the most noticeably bad effect on kids' psychological
wellness, as per an investigation distributed by Royal Society for Public Health (RSPH) and the
Young Health Movement (YHM). The report — discharged on Friday and titled #Status Of
Mind — analyzed the constructive and contrary impacts of online networking on youngsters'
wellbeing. It depends on reactions from 1,500 youngsters (matured 14-24) from over the UK.
Youngsters were solicited to score how each from the online networking stages they utilize
impacts upon 14 wellbeing and prosperity related issues, which were recognized by specialists as
the most noteworthy. The examination found that YouTube had the best effect, while Instagram
and Snapchat were the most impeding to youngsters' psychological well-being and prosperity.
Hotel California music is having an impact on culture. Hotel California has likewise
enormously affected me all through my profession as an author, proofreader, and marketing
official. The tune has shown how to think basically, how to utilize the energy of puzzle, how to
be essential, and the significance of the radiance impact in communications. It was truly about
the overabundances of American culture and certain young ladies we knew. Be that as it may, it
was additionally about the uneasy harmony amongst craftsmanship and trade." People took in the
energy of secret. Hotel California" has been depicted as an analysis on the lost beliefs of the
Woodstock age.
Engagement
6
Snapchat can help shape our cultural environment. It can be engaged with various other
brands to connect people with media world. One of the brands that are taking advantage of the
showcasing capability of Snapchat adequately is pizza organization Domino's. Nick Dutch, head
of digital at Domino's, plots why the organization chose to join the stage: "Snapchat is an
exceptional situation and has less open door for wastage, which, combined with its scale and
reach of its center statistic – the youthful millennial – makes it an extremely intriguing space for
us." What is the source of this quote? Where did you find it?? This wonderful entrance into the
youthful millennial cognizance makes it a profoundly significant instrument for advertisers – and
the choices for promoting on Snapchat are shifted.
Hotel California music is a mix and match of various sound beats composed by not only
single person. To create awareness among people about music media, there is a need to provide
free music over the internet. This does not mean the pirated the music, but authentic. The
concerts can provide live experience to people about the music around the world. Listening to
concert is always the remarkable experience for any person.
In conclusion, media has proved to be beneficial not only for one sector of the society but
for almost all the people living on this earth. A life without communication is viewed as very
dull, boring and monotonous. The paper covers various aspects related to media communication.
The two examples used for further analysis are Snapchat and Hotel California music. The critical
process analysis covering all the five stages has been thoroughly done. The findings are Snapchat
has growing popularity since 2014, various people are using the application on regular basis.
Hotel California music is one of the best music by the famous bands of the nation. Among user
there are both positive and negative aspects of Snapchat, and positive for Hotel California music.
7
Works cited
Charteris, J. & Gregory, S. (2016). Snapchat has its risks but it’s a powerful tool for youth
creativity and socialization. https://theconversation.com/snapchat-has-its-risks-but-its-apowerful-tool-for-youth-creativity-and-socialisation-59457
“Communication Media”. (n.d.). https://www.techopedia.com/definition/14462/communicationmedia
Marko, M. (2017). The Advantages and Disadvantages of Snapchat.
http://brenandmike.influxentrepreneur.info/advantages-disadvantages-of-snapchat/
“The Snapchat Effect”. (n.d.). https://businesscollective.com/the-snapchat-effect/
Pavlick, Written by Matt. “How To Run A Successful Snapchat Geofilter Campaign.” Bell
Media, 10 May 2017, www.gobellmedia.com/2017/05/09/run-successful-snapchatgeofilter-campaign/.
Grading Rubric for CMD 100 Fall 2017 1st Paper Assignment
An “A” paper does all of the following:
19 /20 points
Clearly follows the steps in the critical process in analyzing 2 examples
18 /20 points
2 examples are clearly described and come from 2 different categories (media
industries)
6 /20 points
Highlights (bolds/underlines) 10 concepts – 5 for each example, and uses them
correctly in context that shows an understanding of the concepts’ meanings
18 /20 points
Clearly states the cultural impact of each example
8
8 /10 points
7 /10 points
High level of clarity and comprehensiveness of the discussion, the writing is clear
Paper follows the specified format (5-7 pages, all outside works cited)
Total points earned: 76/100
Comments: The paper generally follows the assignment in applying the 5 steps in the critical process of
analysis to your 2 examples of Snapchat and Hotel California. However, the 10 key terms/concepts from
the book and class discussion are not used and highlighted, and it unclear why you use outside sources
for definitions of things that come from our book and class. It is okay to use outside sources of
information when relevant, but you must clearly show which ideas and words came from other sources
and correctly and clearly cite/attribute to those sources.
Media Communication
Paper #1 Assignment:
Our course centers on what it means to have a critical approach to media
and communication. In our first section of the course, we’ve focused on
the following media industries and institutions: 1) the internet and digital
media; 2) digital gaming; 3) sound recording, radio and music; 4)
television; and 5) movies.
Choose two examples total from at least two of the above categories
(must be 2 different).
For example, you can take:
Snapchat :5 ideas/facts/concepts AND Hotel California music: ideas/facts/concepts
1.?
2.?
3.?
4.?
5.?
1.?
2.?
3.?
4.?
5.?
Apply at least 10 ideas, facts, or concepts from our readings and class
discussions in your critical analysis of the examples you’ve chosen (at
least 5 ideas/facts/concepts for each of the two examples you’ve
chosen).
You should under line or bold the 10 terms that you will use it in the
papers.
In your analysis, address the following questions: What is the cultural
impact of these examples? Do these examples contribute to our culture
in positive ways, negative ways, or both, or are they neutral? Argue your
view using course readings and discussions for support.
To assist you in this assignment, refer to p.32 in Ch. 1 of your book on
the Critical Process (it has 5 steps), and to the Reviews at the end of
each Chapter.
Papers will be evaluated on the clarity and comprehensiveness of the
discussion, as well as on the use of course materials (the 10+ ideas,
facts, or concepts).
Papers should be 6-7 pages, normal 1-inch margins, double-spaced, 12point type.
Cite all outside material.
Purchase answer to see full
attachment