Case Analysis

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Jnar

Business Finance

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Case analysis( You must incorporate the answers to the questions into the narrative of your case analysis report.)

The case and the Rubric is attached.

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& Best Alternative managerial Implications ( Due: Sept. 11] Headers @ Intro Why? • Current Problems @conclusion Alternatives } 2 Assignment Rubric for Textbook Cases at 11:30 pm Significantly Exceeds Minimum Standards Fails to Meet Standards Case Analysis Items Meets or Somewhat Exceeds Minimum Standards 3-4 3-4 points { ( Title Page Introduction General Context 5 5 points 0-2 0-2 points Current Situation/Issues/Problems (List and Discuss) Able to list and correctly discuss all issues Able to list and adequately discuss most issues. Failed to list adequate alternatives and disadvantages for various issues. 0-9 Points 10-24points 25 points Alternatives for Each Issue/Problem - List advantages of each alternative Able to list correct alternatives and their advantages and disadvantages for each issue 25 points Able to list adequate alternatives and their advantages and disadvantages for most issues 18-24 points Failed list adequate alternatives and their advantages and disadvantages for various issues. 0-17 points Selection of and justification for selected alternative, wh? Able to select Somewhat able Failed to select correct to select correct alternative(s), correct alternative(s) and provide alternative(s) and/or to from textbook and provide provide correct textbook textbook justification for justification for justification for them. them. them. 20 points 13-19 points 0-12 points impact on the organization Conclusion Managerial Implications Total 10 points 10 points 100 7-9 points 9-10 points 60-90 0-6 points 0-8 points 0-54
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Explanation & Answer

Attached.

1
Running head: CHINA’S M-COMMERCE MARKET

China’s M-Commerce Market
Name
Institutional Affiliation

2
CHINA’S M-COMMERCE MARKET
China’s E-Commerce Market
China’s E-Commerce market is one of the fastest growing markets globally. From the
case, this growth can be attributed to the desire by the consumers for convenience and quick
services that are facilitated by a flexible shopping schedule. Development of technology has
made it possible for consumers to access products from the comfort of their homes, office in any
geographical location. The major players in this industry include Alibaba, Baidu, and Tencent.
These companies are termed as the online giants that set the trend in online sales in various
niches. Inasmuch as they enjoy a natural monopoly, they are also faced with different challenges
especially regarding constant competition and payment restrictions at some point. This field
requires continuous innovation that assists in delivering similar goods differently. Clients will
always look for a point of difference that favors their convenience in the best way. The ecommerce industry is one of the best performing industry in China, and it has assisted in linking
significant manufacturers and suppliers to consumers globally (Gittleson, 2014).
The competition between Alibaba and Tencent depicts a digital for supremacy war.
Alibaba, founded by Jack Ma in 1999, was deemed as the most extensive e-commerce
organization in China. The group incorporated Taobao, an online market platform which led to
the rise of AliExpress, a marketplace that mainly targeted consumers internationally. Tmall was
later integrated into the group and performed as one of the independent markets of Alibaba.
Tmall was quick to hit the ground running and was ranked as the largest B2C platform by
China’s iResearch. In 2013, Alibaba introduced an online education platform which provided
some learning mate...


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