Pick 2 of the listed syndicated data providers and list briefly 3 insights that you gained upon browsing these sites

User Generated

rzn_1

Business Finance

Description

Please refer to exhibit 10.4 on page 201 of your textbook in the chapter on Market Research. Pick 2 of the listed syndicated data providers and list briefly 3 insights that you gained upon browsing these sites. Your insights could be related to either the specific nature and scope of the research of these sites or some actual findings that you across in some of the reports available on those sites

The exhibit is attached please no plagiarism no grammar or spelling mistakes, just in your own words.

Unformatted Attachment Preview

Tack the means to gather pertinent data directly from EXHIBIT 10.4 Syndicated Data Providers and Some of taker Their Services Name Services Provided nows iption m the they ut the ss im- Nielsen (http://www.nielsen.com) With its Market Measurement Services, the company tracks the sales of consumer packaged goods, gathered at the point of sale in retail stores of all types and sizes. InfoScan store tracking provides detailed information about saies, share, distribution, pricing, and promotion across a wide variety of retail channels and accounts. O can IRI (http://www.iriworldwide.com) or to IS are ers in J.D. Power and Associates (http://www.jdpower.com) Honi- Widely known for its automotive ratings, it produces quality and customer satisfaction research for a variety of industries. ance, uture Mediamark Research Inc. (http://www.mediamark.com) Supplies multimedia audience research pertaining to media and marketing planning for advertised brands. ata National Purchase Diary Panel (http://www.npd.com) Based on detailed records consumers keep about their purchases (i.e., a diary), it provides information about product movement and consumer behavior in a variety of industries. y ac- ensus bout NOP World (http://www.nopworld.com) The mkids US research study tracks mobile telephone ownership and usage, brand affinities, and entertainment habits of American youth between 12 and 19 years new data of age. t. quate Research and Markets (http://www. researchandmarkets.com) were Promotes itself as a one-stop shop for market research and data from most leading publishers, consultants, and analysts. The General Social Survey is one of the nation's longest running surveys of social, cultural, and political indicators. on at U.S. cular How- Roper Center for Public Opinion Research (http://www.ropercenter. uconn.edu) V de- Simmons Market Research Bureau (http://www.smrb.com) Reports on the products American consumers buy, the brands they prefer, and their lifestyles, attitudes, and media preferences. neur the arket Yankelovich (http://thefuturescompany. com/new-us-monitor/) The MONITOR tracks consumer attitudes, values, and lifestyles shaping the American marketplace. must 7sive So, on- secondary data were collected. syndicated data Data available for a fee from commercial research firms such as Information Resources Inc. (IRI), National Purchase Diary Panel, and Nielsen. ed Despite the great deal of data HAVE U r- id VOTED YET? available on the Internet, easy ac- cess does not ensure that the data are trustworthy. et S. Syndicated External Secondary Data Although the secondary data described previously are either free or inexpensively obtained, marketers can purchase exter- nal secondary data called syndicated data, which are avail- able for a fee from commercial research firms such as IRI, the National Purchase Diary Panel, and Nielsen. Exhibit 10.4 contains information about various firms that provide syndi- cated data. CAP Photo/Cathleen Allison talking to before they knock on their door. Secondary data are useful to politicians so they know who they are Consumer packaged-goods firms that sell to wholesalers often lack the means to gather pertinent data directly from EXHIBIT 10.4 Syndicated Data Providers and Some of Their Services Name Services Provided information. Before a local politician, canvasser, or poll taker which houses are inhabited by retirees, who has a subscription to the Wall Street Journal or New York Times, for whom the residents said they voted in the last election, or whether they served in the military. All these traits can give hints about the Nielsen (http://www.nielsen.com) With its Market Measurement Services, the company tracks the sales of consumer packaged goods, gathered at the point of sale in retail stores of all types and sizes. InfoScan store tracking provides detailed information about sales, share, distribution, pricing, and promotion across a wide variety of retail channels and accounts. IRI (http://www.iriworldwide.com) voters ' likely concerns, which a good politician can address im- mediately upon knocking on the door. Such research also can dictate tactics for designing broader campaign materials or to zero in on very specific issues. Social media campaigns are a growing mechanism used to interact with potential voters in a more timely manner than more traditional methods. Moni- toring tweets after a major address by a candidate, for instance, would provide instant feedback and direction for future communications. J.D. Power and Associates (http://www.jdpower.com) Widely known for its automotive ratings, it produces quality and customer satisfaction research for a variety of industries. Supplies multimedia audience research pertaining to media and marketing planning for advertised brands. Mediamark Research Inc. (http://www.mediamark.com) National Purchase Diary Panel (http://www.npd.com) NOP World (http://www.nopworld.com) Inexpensive External Secondary Data Some sources of external secondary data can be quickly ac- cessed at a relatively low cost. The U.S. Bureau of the Census (http://www.census.gov), for example, provides data about businesses by county and zip code. If you wanted to open a new location of a business you are already operating, these data might help you determine the size of your potential market. Often, however, inexpensive data sources are not adequate to meet researchers' needs. Because the data initially were acquired for some purpose other than the research question at hand, they may not be completely relevant or timely. The U.S. Census is a great source of demographic data about a particular market area, and it can be easily accessed at a low cost. How- ever, the data are collected only at the beginning of every de- cade, so they quickly become outdated. If an entrepreneur wanted to open a retail flooring store in 2016, for example, the Based on detailed records consumers keep about their purchases (i.e., a diary), it provides information about product movement and consumer behavior in a variety of industries. The mKids US research study tracks mobile telephone ownership and usage, brand affinities, and entertainment habits of American youth between 12 and 19 years of age. Promotes itself as a one-stop shop for market research and data from most leading publishers, consultants, and analysts. Research and Markets (http://www. researchandmarkets.com) Roper Center for Public Opinion Research (http://www.ropercenter. uconn.edu) Simmons Market Research Bureau (http://www.smrb.com) The General Social Survey is one of the nation's longest running surveys of social, cultural, and political indicators. Reports on the products American consumers buy, the brands they prefer, and their lifestyles, attitudes, and media preferences. data would already be six years old, and the housing market likely would be stronger than it was in 2010. Researchers must Yankelovich (http://thefuturescompany. com/new-us-monitor) The MONITOR tracks consumer attitudes, values, and lifestyles shaping the American marketplace. pay careful attention to how other sources of inexpensive also CHAPTER 101 Marketing Research 201
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

The two data provider I chose were Nielsen and J.D. Power.
Nielsen
The first insight is a consumer and it’s about online spending to surge in North America
as the holidays approach. Halloween hasn’t even arrived yet, but people across North
America are already starting to see holiday decorations and gift ideas are arriving on the
store shelves. Some people have been full of an early dose of holiday spirit or trying to
beat the crowds of holiday shoppers and about 26% of people have said they already
started buying gifts.
The Second insight is entertainment it’s about holiday 2017: the most anticipated video
games. It’s no secret that gamers of all ages, preferences and experience levels look
forward to the holidays each year. This festive season has a way of combining players
with one common reason to celebrate.
The third insight is perspectives and why concepts should be compared to concepts, not
products...


Anonymous
Really helped me to better understand my coursework. Super recommended.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags