Description
Traditional Research – Introduction Paper
Project Title: Benefits of using online shopping application for the retail industry.
Title Page (1page separate from other pages)
Table of Contents (pages as needed and separate from other pages)
List of Tables, Figures and Appendices (pages as needed and separate from other pages)
- Abstract (1page separate from other pages)
- Project Overview
- Introduction (pages as needed)
- Problem Statement
- Research Question(s)
- Rationale (pages as needed)
- Stakeholders Involved
- Definitions (if applicable) (pages as needed)
- Hypothesis (if applicable) (pages as needed)
The paper should contain at least 7-8 pages, not count the title page table page and reference page
The paper should contain at least 7-8 pages of content not count title page, table page and a reference page.
Paper Requirements:
* Abstract, Table of contents, Introduction, conclusion and sub headings are mandatory
* APA Format should follow all APA rules (citations, quotations, references)
* Follow Template
* No Plagiarism
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Explanation & Answer
Attached.
Running head; Surname
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The Benefits of Using Online Shopping Application for the Retail Industry
Student's Name
Course Name and Number
Professor's Name
Institution
Submission Date
Benefits of Online Shopping Application
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Table of contents.
Abstract…………………………………………………………………………………………3
Introduction…………………………………………………………………………………….4
1.1 Background of the study……………………………………………………………………4
1.2 Problem statement…………………………………………………………………………...4
1.3 Purpose of the study…………………………………………………………………………5
1.4 Research questions…………………………………………………………………………..5
1.5 Significance of the research………………………………………………………………….5
1.6 Definition of significant terms……………………………………………………………….5
1.7 Perceived advantages of buying products and services online………………………………6
1.8 Perceived risks/ disadvantages……………………………………………………………….8
Recommendations………………………………………………………………………………..8
Conclusion………………………………………………………………………………………..9
Benefits of Online Shopping Application
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Abstract
In this research paper, I shall extensively discuss matters revolving around the brick and mortar
stores and the online retail business. Technology has brought tremendous changes in the business
world today. The pace at which the internet is spreading has resulted to people purchasing
products and services from the comfort of their homes. Initially, the business involved setting up
a stall or an office (brick and mortar stores), and all the business transactions would take place
there. E-commerce has become an irreplaceable medium of marketing as most people are more
familiar with the internet. (Management Association, 2017) Online consumers are on the
lookout for new products. Besides, they always look for compatible products that are pocketfriendly. When one is seeking for all these qualities, the internet is the best way that offers these
services in a quicker and affordable idea since you can choose from the numerous products
displayed by the many retailers. However, the E-commerce also offers several disadvantages to
both the retailers and consumers.
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Introduction
1.1 Background of the study
In many developing countries, employees in corporations are faced with the many dynamics that
revolve around their jobs. When interacting with their business, they tend to give priority to the
online shopping since it has many advantages as compared to the physical walk-in shops. These
include convenience; reliability; cost and time saving and above all, quick on delivery.
Research shows that over the years, most countries have developed regarding internet usage.
Though only limited number of users use the internet for shopping, it shows that in the next few
years, most people will have opted e-commerce since it is the most reliable means compared to
the traditional methods of shopping. As companies resolve to sell their goods and services
online, most retailers and advertisers will have to use the internet as an essential medium for
communication. This can be done to reach the enormous number of users whom most likely are
unaware of particular services and products.
1.2 Problem statement.
In most developing countries, the internet has continued being reliable regarding prices and
speed. For online shopping, all that is needed is a device with a constant source of internet.
However, the problem arises since most consumers have a slow pace when it comes to shopping
online. This research will explain the advantages and disadvantages of online shopping.
Moreover, recommendations will be provided for better shopping. . (Jaini, 2012)
Benefits of Online Shopping Application
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1.3 Purpose of the study.
The purpose of this study is to outline the benefits of online shopping application for a retail
company across the world.
1.4 Research questions /Rationale.
This research paper ought to answer the following;
•
Why online shopping is being embraced by most people.
•
Should people continue embracing the traditional means or should technology keep them
on the move?
•
The benefits of using online shopping application to expand the business.
•
Challenges faced when using the online shopping application.
•
Recommendations for online consumers.
1.5 The significance of this research
The market today has become a world where consumers are becoming more and more informed
as they get the knowledge on how to enhance their strategies to effectively advertise their
products and services. This paper reports the consumer and the retailer on the benefits of
conducting an online transaction. However, there are many challenges that both parties face as
will be discussed later.
1.6 Definitions of significant terms.
Benefits of Online Shopping Application
Internet-it is a system of interconnected networks between numerous computers that connects
people as they share the information
Project- this is any activity that one puts their minds and resources into with the aim of targeting
specific goals
Perceived advantages- these are the positive consequences as a result of buying goods and
services online
Perceived risks- these are the negative consequences that may occur when a consumer of a
particular product contemplates on purchasing an item online.
1.7 Perceived advantages of buying products and services online.
The main reason why many people have opted for the online shopping is due to its convenience
and the time-saving ability. However the attitude of the consumer is the key when matters of
online shopping are concerned. Furthermore, one can shop online 24/7 hence there are no limits
to the regular' business hours' cliché. The following are the advantages of online shopping to the
retail industry.
(1)It attracts new customers- the physical retail is branded for having a standing physical
relationship between the retailers and the consumers. However, for the online retail, one only
needs to have a search engine to look for a particular product online. This means that new
customers get familiar with new products every day. (Efraim Turban, 2017)
(2)Checking the consumer's buying habit- from the online shopping, one can track on the fastest
selling product in the market. The retailers will always work towards satisfying the needs of the
consumers hence creating a long-standing relationship between them.
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(3) Competence-When setting up a brick and mortar store, capital is required for the
construction. Furthermore, one needs permits and licenses when starting a physical business. The
advantage of online business is on cost reduction. All you need is fast internet and a device that
to help you market your products
(4) Frequent customers ...