Description
Social media provides many advantages and opportunities for multi-national businesses to connect with their customers. In responding to the following, reflect on the use of social media to develop the coffee franchises in each country. Write at least 3 paragraphs on the following: •Describe the main driving factors that determine the choice of platforms and content that your franchises should focus on when using social media to communicate with customers in Mexico, Saudi Arabia, and China. •Explain some of the etiquette factors that should be taken into consideration in each country when using social media to conduct business, which is essential for business professionals. •Discuss how global technology has changed the way businesses, in this case the franchises, communicate because of the accessibility of Web sites, social media, e-mail, and other forms of technology.
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Explanation & Answer
Attached.
Running head: SOCIAL MEDIA AND BUSINESS
Social Media and Business
Student’s Name
Institution Affiliation
1
SOCIAL MEDIA AND BUSINESS
2
Communicating on Social Media Platforms Internationally
Companies all over the world continue with their quest to explore the dynamic
competencies of social media marketing. Although the benefits are quite enticing, companies
must identify the best social media platforms to use. Numerous driving factors dictate the choice
of social media platform to use in developing coffee franchises in Mexico, South Arabia, and
China. These factors include goals and objectives, target customers, channels used by
competitors and the type of content involved. Each social media platform will either be used to
increase brand awareness or enhancing lead generation. The best social media platform will,
therefore, be that with th...