Develop a plan to implement and execute your strategy to go Ebusiness.

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vaivapvoyr2288

Business Finance

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You have owned and operated a successful brick-and-mortar business for several years. Due to increased competition from other retailers, you have decided to expand your operations to sell your products via the Internet. Ensure to use concepts like Business driven Management Information system , value driven Business ,sustaining and disruptive technologies ,ethical and information security issues from previous chapters and include in your analysis . Develop a plan to implement and execute your strategy to go Ebusiness.Your paper should be 6-8 pages APA formmatted

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Running Head: STRATEGY TO GO ELECTRONIC BUSINESS

Plan to implement and execute strategy to go E-business
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STRATEGY TO GO ELECTRONIC BUSINESS
Introduction
Over the last decade, there has been advancement in technology which has brought about
emergence of electronic business. Typically, electronic business connotes undertaking business
operations and transactions through use of the internet (Beynon, 2013). Recent research indicates
one-third of Americans use the internet to purchase their products and services. Purchasing
through the internet is convenient to the buyers because they enjoy variety of products and can
do transactions at the comfort of their homes. Purchasing using the internet is also cheap because
costs such as transport and logistics are not incurred. In addition, customers enjoy faster services
from company. Therefore, due to shifting from traditional buying to online buying, companies
are now becoming more attracted to selling through the internet. In fact, selling through the
internet is perceived as strategy to steer business to achieve growth and prosperity. Going online
is a strategy to achieve competitive advantage. Therefore, in order to successfully expand the
business to sell product and services online, a plausible plan is imperative. Hence, as a business
owner, having successfully operated brick-and-mortal business, the following implementation
and execution plan is essential to expand operations to online business.
Use of internet
Emergence of the internet has brought about revolution in the corporate sector. The
Internet is used in marketing, as a distribution channel, procurement channel, payment channel
among other business operations. This is possible because of the increased need to create value
to the business. Ideally, research by Chen (2012) indicates that 50% of world citizens have
access to the internet through devices such as laptops, desktops, smartphones, tablets, iPhone
among others. Hence, use of internet has been prevalent in business because of accessibility. A
customer purchasing product or services from the internet can do so at the comfort of their

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STRATEGY TO GO ELECTRONIC BUSINESS
residential area. He or she is necessarily not required to move to the company physical premises
to purchase a product and services. In simple terms, although internet buying pose challenges, it
creates convenience both to the customer and more so to the organization. Specifically, an
organization does not incur operational costs. As such, selling through internet creates
competitive advantage to the business owner. As...


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