Description
Describe the challenges faced by the
submission should be a minimum of 4 pages and contain enough detail to show that you understand factors about the company that will permit you to specify high-level recommendations to develop and/or improve the company’s operations. Think of yourself as a newly hired employee charged with improving operations, or a consultant being retained to make recommendations to the President and his/her senior level staff. Your recommendations should show a level of professional expertise that will impress the management team.
Explanation & Answer
Attached.
Challenges Faced by Kellogg Company – Outline
Thesis statement: While the business has overcome many challenges in the past and made
numerous success, it is, for the last few years, facing challenges that have seen its sales reduce
and profits decreased tremendously.
I.
II.
Introduction
Main Challenges.
a) Climatic Changes
b) Political instability
c) Healthy and clean label vs diet friendly label
d) e-commerce
e) Slow product innovation cycles
III.
The Best Options
IV.
My Recommendation
Running head: CHALLENGES FACED BY KELLOGG COMPANY
Challenges Faced by Kellogg Company
Name
Institution
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CHALLENGES FACED BY KELOGG COMPANY
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Challenges Faced by Kellogg Company
Introduction
Kellogg Company is a manufacturer, a marketer and a seller of ready-to-eat convenience
and cereal foods since December 1922 (Blanshard, & Mitchell, 2016). It has reaped profits and
expanded greatly for the many years it has been in business until recently when it began to
encounter certain challenges. Kellogg has branches all over America and in many other parts of
the world. It sells its products through direct sales forces, to grocery trade for resale to their
consumers. It also uses brokers as well as distributor arrangements for some products. Its
products are marketed under its trademarks. Kellogg is dependent on agricultural farms for some
of its raw materials (Martinet al., 2017) Most of its beverages and snacks are sweetened using
artificial sugar. The ready-to-eat cereals and convenience foods have preservatives; therefore
they can go for a long time before expiry. While the business has overcome many challenges in
the past and made numerous ...
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