In the assignment, it will ask you to go to a store. Please *do not* go to a physical store dueto Covid. Just search the web for photos of deodorant aisles. You Internet sleuths out therecan handle this easily.To start, you’ll do a few simple things:1. Head down to a big box store with a deodorant aisle: Target, Wal-Mart, Costco, CVS,Rite-Aid, Walgreens, or Sam’s Club. This will be one of the few times I ask you to doreal field research in this class. If you plan ahead, you can even do your familyshopping as well.2. Pick either the men’s or women’s aisle. Doesn’t matter. Take a few pictures of thedeodorant section with your phone to keep as a record for consultation. You don’tneed to hand this in.3. Do some quick background work (look at the bottom/back of the deodorants sticks orwhip out your smartphone and do some googling) to figure out which deodorantbrands are owned by which parent company. Most of the parent company namesshould be recognizable.That was the mini-case portion. Here is your homework:Instructions: This homework is meant to be short and relatively easy. It is graded onmodified survey “A/B/F” scale. It will be less than one-page, single or double-spaced, 12 ptfont. Please just use numbers to address each question in turn. Apply the market structurematerial from readings, video, and class (5 forces, oligopoly, market structure, networkeffects) if/where possible.1. Briefly describe the key takeaways of your field observations. Describe simple,summary observations for:a. Number of brands & parent companies (i.e. who owns the brands)b. Price ranges of the deodorant offeringsc. Whether or not there are sales or promotionsd. You can list this data in a table format or describe it in a paragraph. Whateveris easier for you. Just hit the highlights, please.2. Based on the field data you collected would you categorize this industry as amonopoly, oligopoly, perfect competition, or monopolistic competition? Defend youranswer in one or two sentences. Please watch the industry structure wrap-up videofrom Week 4.3. Based on the industry structure you identified above, how do you think the deodorantproducers compete with one another? One sentence, please.4. How profitable do you think deodorants are compared to other common CPGsegments such as toothpaste and cereal? Defend your answer in only one sentence.5. You are a manufacturer and you are considering entering the deodorant market.Which of Porter’s five forces worries you the most? Defend your answer in one ortwo sentences.

read article write paper. see attached

Instructions:Marketing PlanThis assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this assignment. As you research this company, apply the theoretical learning from this course.Include the sections below in your marketing plan.Introduction: Include a brief introduction of the company.Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors.Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below. Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company’s marketing strategy?Place: Begin with a theoretical definition of place. What are the distribution channels used by your company?Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company?Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods.Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.Your submission must be in essay format and use subheadings. You need to include a minimum of five scholarly sources (no blogs, no Wikipedia), and three must be peer-reviewed sources. Your scholarly activity must be at least six pages in length, not counting the title page and references page. APA format is required.