Revenue Management

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I want you to read the case study,The Key Concept which is on page 388 & 389, and then solve the 4 questions on page 389. Please the solutions should be from the material that is uploaded only, nothing else. Please include in your answer some of the price structure, the combo structure, and suggest unconventional methodology in effort to in return.

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Running head: REVENUE MANAGEMENT

1

Revenue Management
Name
University Name
Date

REVENUE MANAGEMENT

2
Question One

It is a bold move; lowering the price during rush hour is one way of getting more sales for
the organization but considering that the organization already has a significant amount of traffic
during peak times it would be counterproductive to lower prices at this point. In as much as the
hotdogs and soft drinks are not being bought during rush hour, the few that are purchased might
be equivalent to the many that will be sold during rush hour making the lowering or prices not
worth the effort. Also, once you lower prices it is hard to raise it once a situation and or
circumstance chan...

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