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What are the different stages in the consumer purchase-funnel (purchase -process) model in marketing communications? Which element(s) of the promotional mix would you use during each stage of the model?explain
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There are five main stages in consumer purchasing process;
1.
Problem recognition: this is the first and important step in customer purchasing process.
This is because, a customer cannot buy an item without recognizing his or her need, and this
need must be triggered by both internal and external stimu...
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