Consumer Purchase Funnel

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Business Finance

Description

answer the question down

What are the different stages in the consumer purchase-funnel (purchase -process) model in marketing communications? Which element(s) of the promotional mix would you use during each stage of the model?explain

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Explanation & Answer

Hello,Attached find is the completed work. I did a thorough research on the assignment and hopefully i attained the correct answer. Have a look at it and let me know how you feel about it.Thanks and all the best.

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There are five main stages in consumer purchasing process;
1.

Problem recognition: this is the first and important step in customer purchasing process.

This is because, a customer cannot buy an item without recognizing his or her need, and this
need must be triggered by both internal and external stimu...


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