Description
How has CEO Tim Cook addressed longer-term growth since Steve Jobs' death, and how successful has it been? USE ATTACHED Case Study-Apple, Inc.
Unformatted Attachment Preview
Case Title: Apple Inc.
Unique ID: MHE-FTR-031-1259420477
REV: February 21, 2015
Abstract: CEO Tim Cook is contemplating the source of longer-term growth at Apple.. Since
Steve Jobs’ death, Cook has successfully led Apple and made it the first company to be worth
more than $700 billion. Under Cook’s leadership, Apple has largely released derivatives of
existing products (e.g., iPhone 6 and 6 Plus, etc.). This has increased Apple’s reliance on the
iPhone (2/3 revenues), and Apple appears to be following a path to sell complementary products
to the iPhone (Beats, Apple Pay, Apple Watch) at the same time that it is pursuing product
development (Apple TV, Apple Car). The Apple Watch is the first new product category
introduced under Tim Cook. As industry convergence continues, the case also looks at Apple
main competitors: Amazon, Google, Microsoft, and Samsung.
Concepts: Mission/Vision, Strategic Planning, External Analysis, Competition, Internal
Analysis, Competitive Advantage, Branding, Business Strategy, Innovation, Technology,
Corporate Strategy, International Strategy, Strategic Leadership
Context:
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Protagonist: Tim Cook, CEO
Country: USA
Sector: Mobile devices, Internet services, Computer hardware & software
Company Employee Count: 97,000
Company Revenue: $200 billion
Ticker Symbol: AAPL
Event Year Begin: 2011
Event Year End: 2015
Teaching Note: Available
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Explanation & Answer
Attached.
How has CEO Tim Cook addressed longer-term growth since Steve Jobs' death, and how
successful has it been?
CEO Tim Cook has addressed the longer-term growth by releasing derivat...
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F
C
B
A
0
1
2
3
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No Pass
No Pass
Competence
Proficiency
Mastery
Not Submitted
No opening statement on the importance of operations manager leadership development.
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Thorough opening statement on the importance of operations manager leadership development fully explains leadership trait identifiers and supports stance.
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Comparison statement on understanding the organizational leadership styles but, lacks explanation and personal leadership examples.
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An opening statement on the importance of operations manager leadership development
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A description of a successful domestic and international sourcing plan and analysis statement
A description outline of an exceptional customer experience program plan and analysis statement
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C
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Proficiency
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Comparison statement on understanding the organizational leadership styles but, lacks explanation and personal leadership examples.
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