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Mass Media Study Guide: Exam 2: These questions may, or may not, be included on the exam in some form. There may be additional questions from the text, which I have not high-lighted here. Other information, but should be included in the notes you have been taking as you are doing your reading. Video: Who coined the term “Rock & Roll?” What was the name trying to hide about the music? What is a cover album, and why did some DJs find them unacceptable? Many members of society were worried about Rock & Roll and wanted to ban it. Why were they so concerned? Chapter 5: What is payola? Why is illegal? The Federal Radio Act of 1927 established government regulation of radio ia. Briefly describe Ownership limit, Technical Restrictions, and Content requirements What changes did the Telecommunications Act of 1996 make? Why is Thomas Edison important to sound recording? Edwin Armstrong? Marconi? David Sarnoff? Edward R. Morrow? What do you see as positive or negative about the symbiotic relationship of the recording and radio industry? Class Notes: What is the hero’s journey? What are the stages of the hero’s Journey? Who discovered the connection between film and moving pictures by photographing a horse race? Does television reflect society? Explain your answer and give at least one example of why the example supports your choice? Who was Marshall McLuhan, and why is her an important media theorist? Why is “I Love Lucy” considered to be a milestone in television history? Chapter 6: What is Thomas Edison’s connection to the movies? What is suspension of disbelief? Who is Adolf Zukor? What is the star system and how did it bring mass production to the movies? What is the Paramount decision? What studios are currently recognized as the top six movie studios? Who was Frank Capra and why is he remembers as an important person in movie history? Why was the Federal Communication Act revised in 1934? What is the Corporation for Public Broadcasting? Newton Minow, an FCC chair, called television “a vast wasteland.” How does this differ from the opinion of Marshall McLuhan? What is a narrative film? Class Notes: Persuasion is key in both public relations and advertising. What are the three appeals that help change people’s minds? The first is LOGOS What are the ten commandments of advertising? Chapter 10: A. What is the definition of public relations? B. In your own words, what is the definition of public relations? Public relations tries to win minds, and advertising tries to make a sale. What are their core differences? Be able to explain the following Separate purposes, Different Means, Management role, and Media Time and Space Who is Ivy Lee and what are his accomplishments in public relations? Who is PT Barnum? George Creel and why is he remembered? Who is Edward Bernays? Give an example of one of his public relations programs. Class notes: How are advertising and democracy linked? Give an example. Chapter 11: What does Benjamin Day have to do with advertising? What is positioning when it comes to advertising? Who first devised it? What is AD clutter? What does WOM mean? What is product placement? Give two examples. What is a stealth Ad? What is the “lowest common denominator?
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Surname 1
Name
Tutor
Course
Date
Mass Media Assignment
Who coined the term "Rock & Roll?" What was the name trying to hide about the music?
Alan Freed, devised the term "rock and roll." The authentic expression "rock and roll" came
about as a code phrase for sexual association in blues records.
What is a cover album, and why did some DJs find them unacceptable?
Cover albums are albums done by artists which comprise only of recordings or performance of
songs already done by another artist.
Some DJs find cover album unacceptable due to copyright infringement where originally-created
sounds are required by all users. Also, it is terrible marketing your brand using content that is not
original.
Many members of society were worried about Rock & Roll and wanted to ban it. Why
were they so concerned?
The inspiration of rock 'n' roll on the way of life and culture of America was excessively
tremendous, making it impossible to quantify. Consequently, the effect of rock 'n' roll was
initially touched by the majority in mid 1950s where it turned into a separating and bonding
authority. It turned parents, the full communications, and the administration in contradiction of
teenagers, and in the meantime disintegrated a portion of the preferences stroked towards African
Americans.

Surname 2
Parents despised the effect and message behind rock 'n' roll. The message of sexuality displayed
on verses and the entertainers were main concern and condemned in the songs.
What is payola? Why is illegal?
"Payola" is when record labels recompense radio stations to play their songs and to play those
songs again and again without the knowledge of the listeners. Payola is illegal as it is an act of
bribery and it's unfair to the two specialists and music fans.
The Federal Radio Act of 1927 established government regulation of radio. Briefly describe
Ownership limit, Technical Restrictions, and Content requirements
The act affirmed an open enthusiasm for broadcasting and public responsibility for wireless
transmissions, stretched out the impressive rulemaking ability to the Commission, and gave
Commissioners great circumspection to choose inquiries of law and strategy.
Enactment plainly assigned the electromagnetic range as a component of general society area,
permitting the Commission the ability to concede rights to clients of the spectrum, however,
restricting private responsibility for channels. The radio commission was enabled to force
principles and controls limiting the number of elements utilizing the wireless transmission.
In spite of the fact that the demonstration did not contain particular dialect to control
broadcasting 'chains' or systems, officials gave magistrates the capacity to 'make excellent
directions relevant to radio stations occupied with chain broadcasting. Like this, whatever control
the Commission could force over radio systems must be expert at the station level. Mostly, the
Act managed to promote in a negligible manner. Telecasters concurred less First Amendment
rights than daily papers.
What changes did the Telecommunications Act of 1996 make?

Surname 3
As per the FCC, they allowed anybody enter any communications commerce thus making any
communications commerce contest in any arcade beside any other. The Deregulation of the
converging broadcasting and telecommunications markets. Also, it allowed fewer, but superior
firms, to control more media initiatives within a sector and to enlarge across media thus allowing
substantial and significant alliance of media in the United States.
Why is Thomas Edison important to sound recording?
Thomas Edison is essential to sound recording as he invented the phonograph in 1877,
equipment that could record and playback sound at the same time.
Edwin Armstrong?
Edwin Howard Armstrong established broad-band frequency modulation, FM radio, which
conveyed more transparent sound, free of static.
Marconi?
Guglielmo Marconi was the first to succeed in directing the first radio broadcast across the
Atlantic Ocean
David Sarnoff?
David Sarnoff was the business inventor of Radio and Television and the 45 RPM Record
Player. He com...


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