Description
4. MARKETING MIX ANALYSIS (11-14)
- 4.1. Branding: Please provide details about the branding of the product in the context of this new market. (PAGE 11)
- 4.2. Pricing: How much is this going to cost for the customer? Why? (PAGE 12)
- 4.3. Place: Please discuss the distribution approach that you would use. (PAGE 13)
- 4.4. Promotion: Please discuss the type of promotional mix strategy that you would implement for this new venture. (PAGE 14)
Please analysis Rose Company in New York city.
Explanation & Answer
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Running Head: MARKETING MIX ANALYSIS
Marketing Mix Analysis
Name
Institution affiliation
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MARKETING MIX ANALYSIS
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Branding/ Product:
The product Rose Companies is specializing in is real estate products such as housing. In
order to attract and maintain the customer base, the company has to be unique in the sense that
they have to provide projects that are environmental, economically as well socially
responsible. The key mission who helps Jonathan Rose Companies sustain its brand is the
mission of being a sustainable, green real estate firm. This ensures the company is dedicated to
providing a green solution in the current environment. Since buildings are usually the cause of
almost a third of the greenhouse gas emissions and the other a third by transportation, the
investments provided by Rose Companies provide a solution to the catastrophe. The company
provides projects that are efficient in the mode of transport, water, waste as well as energy
efficient.
Additionally, Rose Companies provide healthful solutions for its customers like the
mitigation of greenhouse gases as well as the effect of climate change. The company has an
intention of designing, building as well run communities that are environmentally friendly as
well as provide a healthful living. The Company which has been proving the product for the past
25 years has shown the philosophy as well as achieved by making positive relationships that
concern the environment, prosperity of the community and the health of the residents who are the
customers of the firm.
Pricing:
Rose Companies has products that are affordable as well mixed-income housing which
bring about a personal touch. The prices are affordable due to the fact there is one expert in the
lending sector who will carry out the transactions of the customer throughout the process of
acquisition. Rose Companies is the facilitator of the project financially as well as the caring
MARKETING MIX ANALYSIS
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partner in the undertakings of each of the products or projects the customer wishes to undertake.
Rose Companies undertakes projects that are FHA affordable; they provide housing finance and
are experts in the navigation of programs by the government. These capabilities in making the
company provide affordable housing to all. The good relationships with the various HUD offices
help the company build pocket-friendly homes.
Place:
The best place I would sell the product to the consumer is by use of a strong sales force
that will help in the reaching out in the market to the various consumers. This will, in turn, make
the product be well known. Additionally, I will use the online platform to market the product
since most of the individuals these days first search the internet for the required goods. Attending
of trade fairs will also help a lot in the sensitizing the market regarding the product. The trade
fairs have a good number of people with probable customers and the other way to reach out is to
use this mode. The other way I would sell the product is by the use of catalogs which will help
bring into the picture the project being undertaken. This will help would be customers have a
picture of what is on sale and therefore make proper decisions concerning the product under
discussion. The other ways I will sell the product is by advertisement and later on, organize site
visits by the clients to physically see the product.
Promotion:
The promotion strategy I will implement is the use advertisement on various media
channels including the online platform. These channels will reach out to all the probable
customers and therefore attract the individuals who need the product. The promotion of the
product will start from the planning in its architectural form to the groundbreaking as well as in
the various phases in the development of the project. This will help the customer monitor the
MARKETING MIX ANALYSIS
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progress of the project as well as give the customer time in the processing of finances. Providing
of discount rates throughout the period of implementation of the project will help in the
promotion of the product since it will create a surge in the number of customers throughout the
period. It will also be essential to be unique from the competitors in order to get an eye on
everyone since doing what the competitors will make the product invisible. Participating in
various trade fairs also helps in the promotion of the product since people can be informed about
the product.
MARKE...