Literature review: This assessment task is to COMPARE AND CONTRAST THREE (3) theories from different categories used in social media research. The purpose of this assessment is to start to develop a theoretical base for your later assessments, It allows you to connect your academic theoretical skills with your practical business skills, and this is a very important attribute for developing a successful professional career. Theoretical concepts should form the basis of analysing information, developing alternative solutions and making recommendations. You should read the paper a number of times before attempting to write anything. This will highlight areas that you need further information on and you can then conduct the necessary secondary research, including academic papers, reports and media coverage. You should then apply marketing concepts, theories and empirics covered in the subject to the problem. From past experience, the most difficult aspect of this type of assessment for students is the idea of “analysis”. Most students simply repeat what’s in the articles in their own words or simply re-arrange the same information. While the latter is definitely desirable and helps students to break up the article into smaller components that can be analysed, analysis takes one further step and that is to explain, using the language of marketing, the implications of this information for the firm and the key decision makers. For many students, analysis may be new at this stage of the subject. As the word count is relatively short, it is advised that you outline one or two aspects that you find interesting about the theory and go into more depth in those areas. In this assessment academic writing skills are being practised. If you are unsure there are some additional resources on writing styles LearnJCU, there is also assistance available through the libguides. Step 1: Read the Instructions and Rubric for this Assessment Step 2: Review the article from week 2: “Social media research: Theories, constructs, and conceptual frameworks” by Ngai, EWT; Tao, SSC; Moon, KKL INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 02/2015, Volume 35, Issue 1 a) Reread the article and lecture materials from week 2. b) Select one theory from each of the three categories listed in the Ngai article, Table 1 on page 35 being (1) Personal Behaviour Theories, (2) Social Behaviour Theories and (3) Mass Communication Theories. For example, you might choose Switching Behaviour, Social Capital Theory and Media Richness Theory as they represent one theory from each of the categories listed. Choosing Attribution theory, Personality traits and Technology Acceptance Model would not meet the assessment requirements as all three are listed in the Personal Behaviour Theories category. If you are unsure about your choice, please ask your lecturer before commencing the assessment. Step 2: Conduct Further Research a) Ensure that you conduct further research on your chosen theory. Are there any current articles since the development of the theory? Have there been changes in thought? A good place to start is the reference listed in Table 1 page 35 in column 2 for each theory. b) Identify the key search terms, keep references of where you locate materials for us c) Make notes of the key features of the theories selected to help you compare and contrast them, they also are useful for formulating an appendix table for your submission. Step 3 Tips for writing your assessment When you start to write your assessment, ensure that you are fulfilling the requirement to COMPARE AND CONTRAST. . Hint: What is similar? What is different? What is the relevance of those similarities or differences? If you are unsure check the libguides on LearnJCU. Following are some general guidelines on presentation and essay writing. Ensure you have a clear introduction, body and conclusion. This assessment piece requires you to work individually to research and then present your submission as a formal written document that is well structured and appropriately referenced. Do:o: o Present the recommendations in essay format. This requires well-structured paragraphs. o The word limit of 1,200 words is a maximum for ALL essays in total. o Use tables, diagrams and further analysis of data to clarify, illustrate and supplement analysis and support your recommendations. These are not included in your word count. o Use page numbers and double line spacing for ease of reading and feedback. o Use citations from original sources when they are used, using APA style referencing. o Proof read your essays thoroughly, for grammatical and spelling errors. Do not:o • Use bullet points unless you are simply presenting a list which is self-explanatory. Bullet points do not lend themselves to discussion and • Copy material from other sources without acknowledging the source. Failure to acknowledge the source will be interpreted as plagiarism which is a serious offence. Step 4 Check your work Ensure you thoroughly proof read your assessment prior to submission. Many marks are quickly lost through not addressing rubric criteria, incorrect formatting and basic grammatical errors. Step 5 Submission of Assessment You are required to submit this assessment online via LearnJCU only. You are not required to submit a hard copy. All assessments are to use the SafeAssign drop box prior to final submission. If you experience ANY difficulty submitting please contact businessonline@jcu.edu.au for assistance and cc your lecturer so they are aware of any issues. Please do not email a copy of your lecturer as it will not be marked outside LearnJCU due to SafeAssign plagiarism checking requirements. The assessment submission should include the:➢ completed group coversheet (template in the assessment folder), and ➢ assessment document Extensions will be granted in cases of illness or personal issues (medical certificate/counsellor’s statement required). It is at the discretion of the subject co-ordinator/lecturer that extensions will be granted for inescapable, unexpected, documented work commitments (provide documentation). You should contact your lecturer before the due date if you are likely to require an extension. Where no prior extension has been approved, late submissions will incur a penalty of 5% of the total mark available per day including part-days, weekends and public holidays. Assessment tasks will generally not be graded after 14 days past the due date. The assessment will be returned with feedback no later than 21 days after submission Introduction (~200 words) objective of the research. (Emphasis doing compare and contract and apply to the future social media management project) Synthesis (break down what u read) => analysis => application of SMM thesis Model in SM research => 3 areas (personal, social, and marketing communication) Present in the table (3 areas) Body: 1/ the first theory from personal (Theory of planned behavior (TPB)) summarize theory only (~150words) 2/ Social Behavior Theory: (Social influence theory) summarize the theory only (~150 words) 3/ Mass Communication Theory: (Media richness theory) summarize the theory only (~150 words) 4 Similarities: between those 3 theories (~200 words) 5 Differences: between those 3 theories (~200 words) Latest trends in SMM (150 words) Conclusion ( short one) and Applications (abit long one) (300 words) Total 1200 to 1500 words Introduction: The new theory of marketing is all about creating, communicate, deliver value to the target customers at a profit which has been popularized by Philip Kotler. In short, they contain three main things such as creating value (product management), communicate value (brand management) and deliver value (customer management). The fact is social media marketing (SMM) can help the organizations do a greater job in term of communicate with their target customers. It is a form of internet marketing that includes creating and sharing businesses’ messages to the target customers in order to achieve an efficient marketing and branding goals as well (cite 1). However, before taking advantages of SMM, there is a must to understand personal, social behavior and mass communication theories to find out right strategy marketing tools for the businesses. In addition, there are a compare and contract with each catalogue to expose the applications of SMM in real world. Theories and models 1/ Personal Behavior Theory: Theory of planned behavior (TPB) 2/ Social Behavior Theory: Social influence theory 3/ Mass Communication Theory: Media richness theory References ( 2 for each theory) 1/ Casaló, L. V., Flavián, C., & Guinalíu, M. (2010). Determinants of the intention toparticipate in firm-hosted online travel communities and effects on consumerbehavioral intentions. Tourism Management, 31(6), 898–911. 2/ Chang, Y. P., & Zhu, D. H. (2011). Understanding social networking sites adoption inChina: A comparison of pre-adoption and postadoption. Computers in HumanBehavior, 27(5), 1840–1848. 1/ Koo, C., Wati, Y., & Jung, J. J. (2011). Examination of how social aspects moderatethe relationship between task characteristics and usage of social communica-tion technologies (SCTs). International Journal of Information Management, 31(5),445–459. 2/ Wang, S. M., & Lin, J. C. C. (2011). The effect of social influence on bloggers’ usageintention. Online Information Review, 35(1), 50–65. 1/ Koo, C., Wati, Y., & Jung, J. J. (2011). Examination of how social aspects moderatethe relationship between task characteristics and usage of social communica-tion technologies (SCTs). International Journal of Information Management, 31(5),445–459. 2/ Shiue, Y. C., Chiu, C. M., & Chang, C. C. (2010). Exploring and mitigating social loafingin online communities. Computers in Human Behavior, 26(4), 768–777. Cite 1: http://www.wordstream.com/social-media-marketing Cite 2:
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