(SWOTT) analysis of a fast-food franchise

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Business Finance

Description

In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article, http://www.businessinsider.com/mcdonalds-unveils-t... on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

  • Strengths: The internal and external characteristics of a company that are stronger than its competitors
  • Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
  • Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
  • Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
  • Trends: The internal and external patterns in the organization, market, or industry

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Explanation & Answer

Attached.

Running Head: MCDONALD’S SWOTT ANALYSIS

McDonald’s SWOTT Analysis
Name
Course
Tutor
Date

1

MCDONALD’S SWOTT ANALYSIS

2

Strengths
McDonald’s has been a leader in sourcing as well as providing quality food. The franchise
has an advantage of having a product pipeline that is strong. Another strength for McDonald’s
lies in its menu items which are famously loved among the customers that visit the franchises.
Weaknesses
McDonald’s has experienced weaknesses through the decline in sales of their products as
well as a reduction in the traffic they are getting from customers. The same stores have
experienced these declines for si...


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