the business of sports marketing

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Rzna2016

Business Finance

Description

Brand building, 21 intellects and the business of sports marketing (a brand – is a visible symbol; Google for more ideas) – Create a brand for the 21 intellects, explain the process of brand building and its importance. Show how we can market this brand across the college. – be very specific and detailed

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Explanation & Answer

Hello, I've completed and attached the paper.

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Running head: BRAND BUILDING

BRAND BUILDING
Name:
Course:
Institution:
Date:

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BRAND BUILDING
Introduction
Brands in a business entity communicate a lot as it enhances the image as well as the
reputation of a firm in the industry. Business enterprises in the industry wishing to gain some
competitive edge over their rivals creates a good brand for their firm. This way, the firm can
attract and retain more customers in the market. Building good brands for a firm boosts its
reputation significantly in the industry. For this reason, the marketing team in a firm are usually
tasked with the responsibility of ensuring the firm has a good brand in the market (Rosenbaum,
Percy & Pervan, 2015). This way, they can reach out to a large number of customers in the
market.
Discussion
The 21 intellects brand would build the image of the group significantly. This way, the
group will be able to attract more students to the college. The group will have the image of all

the students in the college by incorporating members who have different characters. In marketing
the sporting activities in the college, the group should have the image of serious and highly
qualified sports personnel. This way, the college students will know the group and the business
of sporting will have been marketed effectively in the college. The brand of the firm will also be
greatly enhanced.
The process of building a brand in the market entails following several steps to make the
process efficient and effective. The first step in brand building is defining a firm`s brand....


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