about Lexus

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anvst2727

Business Finance

Description

write about lexus car Company, you can read my proposal to have an idea, the instruction are in the attachment. please follow the instruction carfully

LEXUS COMPANY

Overview

This is a type of automobile company that is owned by Toyota Motor Corporation. The company produces various car models that are of high quality.

Vision statement

The vision statement of Lexus company clearly states its long-term strategic plan in the automobile industry. The statement indicates the objective of Lexus Inc. to lead the global automobile market. The vision statement emphasizes on quality, innovation, and the need to conserve the environment.

Mission statement

The mission statement of Lexus Inc. emphasizes on making vehicles that are popular among the customers. This mission is holistic and is in line with the vision of the company. The mission statement also incorporates strategic actions of the company. It is important to note that the mission statement of this company emphasizes on the quality of products and customer satisfaction.

Planning and analysis

This is mainly done by the management of the company. The responsibility of decision-making lies on the top managers and directors.

The Supply Chain and Production Process

This involves the physical flow of the products from the company to the final consumer. The vehicle parts are produced by the suppliers, and then transported to the assembly plant within the factory. While in the assembly plant, the vehicle is constructed into proper shape, painted, and then it is ready for inspection. After this process, the vehicle is then transported to dealers who link directly with the customers.

Sales

The company has maintained high sales throughout its years of operation. It also enjoys high customer retention rates, unlike its main competitors.

Employee skills

Since the company is mainly involved in the assembling of vehicles, its workers are mostly experienced in aspects related to car engines. The skills of assembling vehicle parts are vital in this company.

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TERM PROJECT SPECIFICATIONS Select a manufacturing and service industry of your choice. This could be an existing business with which you already have an association, e.g. via your work, co-op placement, internship etc., or a business you would like to start up. Identify all the essential elements to run this business on a day to day basis, which is the essence of operations management covered in this course. Study and research every aspect of this business in as much detail as you possibly can. At a minimum, you need to cover the following aspects of the proposed business: 1. Mission and Vision 2. Location planning and analysis (critical issue for service industries) 3. Identify supply chain 4. Forecast sales 5. In regards to the products being made: Choose equipment, skill set of the workers needed, process, control equipment 6. Determine layout of the equipment - design of production and assembly lines 7. Set productivity standards 8. Investigate the need for appropriate licenses 9. Waste management plan 10. Policy on quality assurance and control 11. Production planning and scheduling 12. Inventory management 13. Cost, price and profitability 14. Human resource management and training Make sketches; build models where appropriate. Write a final report based on this work. Student Deliverables: Week #2: Project proposal (maximum 2 pages) Week #8/9: Project progress report (short power point) Week #14: Project final report (maximum 25 pages)
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Explanation & Answer

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Running head: LEXUS COMPANY

Lexus Company
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LEXUS COMPANY

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LEXUS COMPANY
Introduction
Following the growth of the Toyota Company, Lexus Inc. US branch was launched in
1989 that could offer a luxurious line of the vehicle and high acclaimed cars with exceptional
customer services that would make the Lexus brand to go spiral in the United States of America
(Osono, Shimizu, Takeuchi, & Dorton, 2008). Lexus Inc. is an automobile company that is
owned by Toyota Motor Corporation that produces various car models that are of high quality.
Lexus has acquired the people's loyalty all over the states for the quality of the vehicles that they
manufacture.in history Lexus company In the year 1991 acquired the number one luxury import
title in united states; this made the company’s reputation for hiring as compared to that of their
competitors like Mercedes Benz and BMW. In the same year, the company also was named as
the top company that provided the best customer care services and satisfaction. It also met the s
ales satisfaction and initial quality. This mad e the brand stronger for the competitive advantage.
In the later years, the company has earned several titles such as the number one selling
passengers car in America, seven J.D power vehicle segment award and the highest in vehicle
dependability among all nameplates (Kamiura, & Tomatsu, 2015). Lexus Company has been
able to retain the title of the top-selling luxury cars in America for over ten years now.
The mission and vision statements
Both mission and vision statements are vital for any corporation as they provide the firms
with directions and guidelines. The mission statement makes the company state it's short-term
and the long-term goals as well as the major goal that the firm what is to meet as the time goes

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by. The vision statements act as a foreshadowing of where the company wants to be in the future
as they continued to manufacture.
The mission statement of Lexus Company is “We take great pride in aiding each other,
our customers. We seek continuous improvement in all that we do for the benefit our stakeholder
and the society we live. To attract and retain customers with the highest worth products and
services and the most satisfying tenure experience.” (Jensen, 2010). From this mission statement
then one would conclude that the mission statement of Lexus Inc. emphasizes on making
vehicles that are popular among the customers. This mission is holistic and is in line with the
vision of the company. The mission statement also incorporates strategic actions of the company.
It is important to note that the mission statement of this company emphasizes the quality of
products and customer satisfaction.
The vision statement of the Lexus Inc. is “To be the professional and innovative in Motor
Industry in all around the World.” From this statement, therefore one would conclude that the
vision statement of Lexus Company states its long-term strategic plan in the automobile industry.
The statement indicates the objective of Lexus Inc. to lead the global automobile market. The
vision statement emphasizes quality, innovation, and the need to conserve the environment.
The Lexus Company is also guided by a covenant that is narrated by all the stakeholders,
which make the company aim at entering most of the competitive, and eventually winning their
way up by ensuring that they do things differently and in the right manner and believing that they
can and they will. This covenant statement makes the company moving as it is a covenant like
any other and it has consequences when broken. This makes the customers have trust in the
company, as they are bound by a covenant to provide the customers the highest level of
satisfaction possible and not compromise their quality standards. By binding, they with this

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covenant the customer feel that the company provides them with the required satisfaction. From
the mission, vision and covenant statement the stakeholders of Lexus Company finds their zeal
to keep moving and ensuring that they have established the best vehicles in the whole world.
Location and plan analysis
Lexus is one of the luxury brand manufacturing company that is growing very fast. It is
ranked as the fourth largest luxury brand it was established following the desire to manufacture a
new premium sedan. Currently, Lexus is selling their vehicles in over 80 countries globally.
Lexus was first introduced in the United States in 1989. The headquarters of this company is
Nagoya Japan although the operation is diversified to Brussels, Belgium, and the US in Plano,
Texas (Osono, 2006). The future of the company is seen as being very motivating as they have
some of the specific plans that could lead the firm to a better position in the future.
In the planning analysis, Lexus Inc. is determined in guarding their brand to meet the
highest market share globally. Currently, brand management happens to be the major key that all
the business and companies are striving to maintain in the marketing field. Lexus Inc. is no
different, and therefore the company has some of the major strategies that make the company
moving one of t...


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