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Well, class, I hope you enjoyed the "breather" I gave you the last few days. You now have to present to me by
Friday the subject of the paper that will be due in November 7th. We have covered leadership and motivation
and the next two weeks will cover workforce and entrepreneurship and the media industry. You will need to
write a 5-7 page paper on one of those subjects (as it relates to media), include a biography on a person that
exemplifies the subject matter in media (1-2 pages) and a case study that has been studied and exemplifies
the subject, along with how the study is relational to the subject you wrote about (2-3 pages). Double spaced,
12 point font, written very well.
Table of Contents
Course Syllabus
✓
Book Assignments:
Due by the next
class
Workforce
Chapter 1 Book
Review Due
Tomorrow
Workforce, as it relates to media, is different than most industries. As you read chapter three you will
that it can be driven by cultural changes. Additionally, it works differently across different medias. There is not
often great opportunity to work for long years in a job and other opportunities where working in a temporary
or consulting capacity is best for everyone. Hiring quotas for diversity were placed on the industry for years,
but has since changed. Salaries are fleeting; many make very little while others make ridiculous amounts of
money. I personally, as a woman and an African American saw great turbulence and chaos in the industry, but
people still fought to obtain positions.
1
Chapter 2 Book
Review Due Next
Tuesday
Exercises:
Leadership.... What is
It? Do You have it?
Due Next Tuesday
Case 3.1: The Job Search - Please write a couple paragraphs on the case study questions.
Additionally, I need you to do a one page report on what you found about a workforce in a media industry.
Media Management
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Course Syllabus
the subject, along with how the study is relational to the subject you wrote about (2-3 pages). Double spaced,
12 point font, written very well.
Book Assignments:
Due by the next
Workforce
class
Workforce, as it relates to media, is very different than most industries. As you read chapter three you will see
Chapter 1 Book
that it can be driven by cultural changes. Additionally, it works differently across different medias. There is not
Review Due
often great opportunity to work for long years in a job and other opportunities where working in a temporary
Tomorrow
or consulting capacity is best for everyone. Hiring quotas for diversity were placed on the industry for years,
but has since changed. Salaries are fleeting; many make very little while others make ridiculous amounts of
Chapter 2 Book
Review Due Next
money. I personally, as a woman and an African American saw great turbulence and chaos in the industry, but
Tuesday
people still fought to obtain positions.
1
Exercises:
Leadership....What is
It? Do You have it?
Due Next Tuesday
Case 3.1: The Job Search - Please write a couple paragraphs on the case study questions.
Additionally, I need you to do a one page report on what you found about a workforce in a media industry.
(cite)
Media Management
Midterm
Due by Friday of this week. On Thursday, I will send work associated with entrepreneurship in the media.
Workforce and
Entrepreneurship
Class Exercises from
Tuesday, November
7th!
Final
Project/Specifics
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Class Exercises from Tuesday, November 7th!
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Overview
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Yes, I held class on Tuesday and only two individuals showed. I am holding class until the end of the semester. Additionally, the
exercises that we discussed were:
(1) The final project/presentation. I need to know the company that you are going to do a case study on and present in our final
class. It should be a media house (radio, tv, print, internet, or tech). You are going to present a study on the company. It should
included the leadership (who are they, what do they do); what motivated the owners to create the company (an interview,
created by you or found in media from someone else should be included), what their staff looks like and how do they function;
was it started in an entrepreneurial spirit; any new or improved projects expected in the companies future and will it change the
industry and have they created any innovative products or ideas. Tell me what position they have in the market and what do
they look like as it relates to marketing (genre, audience #'s, position in their market or industry (are they #1), how is their
product different, how much do they cost (for radio, tv and internet, you are defining just how much a commercial or ad spot
may cost), SWOT, any problems they may have and their future projections. This should be a 7-9 page paper with a PPT (of at
least 5 slides) attached, four citations and a reference sheet should be attached) Double spaced, 12 pt. font.
(2) Find two businesses in media that are similar and compare how one failed because they failed to look at future innovation
in it's industry) and how the other came into the industry and is succeeding. Two to three page paper, double spaced, 12 pt font.
Grammar
will be a part of the ade.
See you all next Tuesday!
Table of Contents
Course Syllabus
Book Assignments:
Due by the next
class
Chapter 1 Book
Review Due
Tomorrow
Chapter 2 Book
Review Due Next
Tuesday
Leadership.... What is
It? Do You have it?
Due Next Tuesday
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Hamidah Alhazeem
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Overview
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Table of Contents
Hello Class, Happy Holidays! Here are specifics to apply to your Final Project:
(1) Identify a mass media product and create a project around them. It can be a radio or television network or station, a
publisher, an internet organization...anything that defines a mass media outlet. Answer a question or concern about the industry
and how your product (station, internet site, publisher, etc.) has out paced others by being the best or most creative or what
ever their standard is that makes them stand out in the industry. It should be 2-3 pages.
(2) In addition to answering a question or defining and addressing a problem, you must share what makes your company work.
6-8 pages
- Who started the company/organization/group? What does the leadership comprise of currently?
- What is the leadership style of the owner/management?
- Organization slogan/motto/standard
- Company goals (5-10 year); Short, Mid term and Long term goals
- What is changing about the industry
- Are they a diverse organization?
- Company standing in the industry?
Course Syllabus
✓
Book Assignments:
Due by the next
class
Chapter 1 Book
Review Due
Tomorrow
-What are they known for?
- How do they market themselves?
- How was the company,etc. financed; what is their current financial structure (corp., Ilc, etc.).
Chapter 2 Book
Review Due Next
Tuesday
- Salaries
- A Global Plan?
Leadership.... What is
It? Do You have it?
Due Next Tuesday
On Tuesday night we will discuss the final part of your project...that is, creating a small market analysis.
Your total project should include the 2-3 page essay, well written, cited correctly and a project report that had subheadings
specific to the above information.
Media Management
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Planning pject Magant
View
Project .
Strategic Planning/mgut. (Define) Organizational Plan
Most important part of leadership
Mission Statement &
Vision (Define Le Resources (RBV) Resource Based
most include maximizing profits
for aners i Shareholders
- Property
May also include goals of serving
- Knowledge &
Society, producing high quality content produits mida
or being recognized as an industry leader
or influential source of info
-Content & Process
The vision will include: Achievement of goals created refer?
to the thus
orfactors considered
- Concrete Plan(?)
during plannity
Short term
Jang Granny
- Process how an organization or
about developing their phone
(Rational & Analytical
Goal Setting
SMART
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