sociological concepts

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Hello

In my sociology class, we are required to do comparing marketing between two markets ( a mainstream grocery store and an international food market ). For me, I picked Walmart in Vienna and Halalco in Falls Church.

This assignment is divided into four steps and I have done all of them except the final one which this post is about.

in order to do the fourth one in the proper way, you should read and perceive the second step and third step.

Attachments are a copies of the third, second and first step as well as the info of the fourth one.


Please take this assignment seriously. it is worth a lot in this course which I am kind of struggling with.


let me know once you have questions or confused about something.


Thank you

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Comparing Food Markets [Common Assignment] Second Step Page 1 Comparing Food Markets [Common Assignment] Step #2 Grocery Stores are one of the most important things in our lives because they are necessary for people to survive, they need it for healthy and better life. It allows them to purchase food and other necessities. Also, they can buy anything they need from a specific supermarket. What makes a grocery store so unique? What makes people choose a specific grocery store? To answer these questions, I used the scientific method of a French philosopher Auguste comte. According to his argue about ways to study creations, there are 4 major’s ways which are observation, Experimentation, systematic comparison and historical research. Each store has a different and a unique way from each other. From my visit to the two markets, there are many differences. Walmart is a mainstream grocery store which is located in 1500 cornerside Blvd, Vienna, VA 22182. There’s a free flat parking outside front of the grocery as well as a very big free parking garage for no more than two hours, after that they will have to pay 5$ for 3/hours and 25$ for a day, there were all kind of cars but the special thing I saw there were many diplomatic cars, to be more specific about the cars I saw many expensive cars and regular cars too. For example, (Mercedes, BMW, Range rover, Cadillac escalade, GMC, Honda and Toyota) when I was there I noticed there were lots of cars outside and I knew it’s a wealthy neighborhood. The thing that I relay like about Walmart it’s open 24 hours a day that’s mean I can go shopping any time a day. There are many services they offered to their clients such as Tire and lube, Garden center, pharmacy (Mon- Fri 9:00am to 9:00pm, Sat 9:00am to 7:00pm, Sun 10:00am to 6:00pm), photo center, pick up (Mon- Sun 8:00am to 10:00pm) Mobile Application for the store, small food court, Domestic and international money transfers cost less at Walmart, there are all clothing for the entire family (Babies, young, old age) + toys, every special occasion or holy days they will have a side for it. When you enter the store there is always a greater also there are two ways of paying your food purchases, for example, there is a cashier if you used them no one will check your receipts but if you used the self-check there will be someone who checks your receipts. Walmart is about 42,000 square feet, is very bright and has light everywhere. Inside the store was Comparing Food Markets [Common Assignment] Second Step Page 2 advertisements about the Halloween seasons and some banners of decreasing the prices. I really liked how the decorations are well organized, everything is in the right place also there was a normal radio music “Don’t you need somebody” by Redone. The first thing when I entered the grocery, one the left side there were the customer services after that the flowers fridge after I walked around and find the vegetables and fruits on the left side as well as the bakery. On the right side I find the tins food after that shelves there was cleaning products shelves, after the beverages fridge, toys sections, at the end of the grocery store I find the pharmacy. As a customer care, Walmart has 12 cashiers and 6 self-checkouts. When it comes to the food only a few tins come from other countries but the majority of their goods came from the USA. The customer's genders are males and females their ages are Kids, young and old ages, they are Arabs, American, African, Chinese and Latino. Some of the customers they were well dressed after work and some of them were dressed casually and they interact friendly with each other also with the clerks. Most of the clerks are male and some of them young and the other middle-aged, their country of origin: are African American, American, and Latinos. Their race is: black, white and Latinos and they were wearing uniforms. Finally, Walmart isn’t just a grocery store because they sell goods other than food products for the whole family. On the other hand, Halalco is an international grocery store (Middle Eastern) which is located in 155 Hillwood Avenue, falls church, VA 22046. There’s a free parking outside front of the grocery but it’s not very big because they are sharing the parking with other different stores, I think maximum it fit 75 cars for all stores, there were regular kind of cars like (Toyota, Honda, and fiat, but the parking was almost full of cars. I knew it’s not a wealthy neighborhood. Is open every day from 9:00am to 9:00 pm even in the weekend. There are many services they offered to their clients such as: There is a restaurant inside the grocery shop, also a butcher inside, the store accepts sadaqah from other (it’s money giving to the poor people in Islam), selling Muslims things (clothes, Islamic books ”Quran” and other, perfumes and Quran read pen “ is a new learning-teaching technology where voice can be heard, Azan clock, also anyone can order Arabic books, They sell hand-crafted plant chandeliers and hangers ready to hang ” sea Comparing Food Markets [Common Assignment] Second Step Page 3 shell hangers”. When you enter the store there is no greater also there is one way of paying your food purchases, for example, there are cashiers and no one will check your receipts. Halalco is about 4,750 square feet, the lighting wasn’t that perfect but it was clear. Inside the store, there wasn’t any advertisements or banners but there were many public advertisements on the entrance. I don’t like how the decorations because isn’t well organized, some of the things aren’t in their place also there wasn’t any music but there was a sound of Quran. The first thing when I entered the grocery, one the left side there was the women and men Islamic clothes after I walked to the back and saw the restaurant and butcher, after that, I find the vegetables and fruits on the right side. On the middle side, there were many kinds of spices. As a customer care, Halalco has 6 cashiers and no self-checkouts. When it comes to the food almost all tins and other products come from the middle east “the majority”. The customer's genders are males and females their ages are young and old ages but I didn’t saw any kids, they are Arabs, Latino and African American also their race were black, Latino and white. They were dressed casually and they interact like they know each other, also with the clerks. Most of the clerks are male and most of them are young people, their country of origin: are Arabs and Indians. Their race is: black and white. They weren’t wearing any uniforms. Finally, Halalco sells all kinds of Arabs goods. Running head: COMPARING MARKETS STEP #3 1 Common Assignment Step 3 Type Walmart Supermarket Chain Halalco Supermarket Middle Eastern Zip Code 22182 22046 Race/Ethnicity White - 69.7% White – 75.6% Black - 3.3% Black – 3.1% Asian - 21.6% Asian – 12.3% Latino/Hispanic - 7.3% Median Household Income Percentage of Families below poverty line Number of Foreign born Regional origins of 3 largest Foreign born populations (regions) Latino/Hispanic – 12.7% American Indian/Alaskan Native - 0.0% $169,943 2.5% American Indian/Alaskan Native - 0.6% $127,321 1.2% 7,758 Asian 3,437 Latino/Hispanic Latino/Hispanic Asian African African The table shows the demographic context of each store. According to American Community Survey 2015, the vast majority of population who live in 22182, where Walmart is located, are White 69.7% then Asian 21.6%. The Latino and Hispanic are estimated 7.3%; while the Black are 3.3%. The most interesting thing I found is that there is no American Indian and Alaskan native live in 22182. In the neighborhood where Walmart is located, the median household income is $169,943 which I expected due to the wealthy people and luxury cars I saw during my observation in that area. The percentage of families below poverty line is 2.5%. Moreover, the number of foreign born who are in 22182 is 7,758. Running head: COMPARING MARKETS STEP #3 2 On the other hand, the vast majority of population who live around Halalco, which is placed in 22046, are White 75.6%. The Asian are 12.3%; while the black are 3.1%. Another date got my attention is that the percentage of Latino and Hispanic who live there are nearly doubled the percentage of Latino and Hispanic who live in 22182. Also, there is presence of American Indian and Alaskan native who are estimated 0.6% in 22046. The median household income in 22046 is $127,321. Also, the percentage of families below poverty line is 1.2%. Finally, the number of foreign born who live in that neighborhood is 3,437. Going through the reviews about each store by Google, Walmart gets four stars from almost a thousand reviewers; whereas Halaco gets 3.8 stars from 148 reviewers. According to the Walmart reviewers, good price and a clean place are the most used description. An Arabic review written by Mohammed says that the Vienna Walmart has great price and recommend others to shop at this branch due to the diversity of needs offered there, such as foods, electronics, and clothing. A few reviewers talk about the staff and describe a bad experience they had had with them. They also complain about the cashiers and how they didn’t do their job in the proper way. A review written by Robert describes his experience when he asked the cashier to help a handicapped man to do checkout and the only thing the cashier did was to refer him to the self-checkout. In general, all the reviewers agree on that the branch is small comparing to the other branches and the branch has a lack of sections and needs which most other Walmart branches have. On the other side, the most parts the Halaco reviewers complain about are the organization and design of the store. As their experience, they usually had hard time looking for the needs they come for and knowing the cost. One of the reviewers talks about how many times Running head: COMPARING MARKETS STEP #3 he had bought expired needs in Halaco and he highly recommends every shoppers to check the date of expiration before purchasing. The meat section is most admired section in Halaco. A review by Amin says that his family has purchased from Halaco for more than 30 years and he personally knows the owner who is a very good Muslim as his review states. Frusher writes a review as he witnessed a disagreement between a female and the butcher who misunderstood what she ordered and gave her a wrong order and then the butcher told her to take what he brought to her otherwise she would be charged double for a new order. 3 Assemble final written report (Approximately 1200-1500 words) Before you sit down to write your paper, you may first want to spend some time pondering what you think we can learn sociologically about our local community -- and the way it is impacted by globalization -- from this comparison of these different grocery in our region. In this final report you will be assembling information from the previous three steps of the assignment into a single, narrative description of your research project. The report should begin with a summary section where you describe what you observed and identify the ways that the two food markets are both similar and different from one another. In the next section you should interpret your observations and try to link your observations to relevant sociological concepts that we have learned about throughout the course. Your final report should be labeled and organized in the following format: Summary: Provide a detailed description of each location referencing the guiding questions provided in Step 2 of the assignment. Use your field notes to support your descriptions. Limit this section to observable phenomena – things that you saw during your visit. Social/Neighborhood Context: For each location provide information about the social context. Where is this store located? Who does it serve? Use the data/information you gathered in Step 3 of this assignment to describe important aspects of the surrounding neighborhood and its inhabitants, i.e., their racial/ethnic breakdown, the foreign-born population, the median annual income, etc. Interpretation: In this section, compare and contrast your observations of the two markets. Among other things, you should think about whether and how your actual observations differed from your initial predictions. You should apply sociological concepts that we've learned about in this class -- both from our textbook and from your review of sociological journal articles -- to help make sense of your observations. Each time you reference a sociological concept (like, for example, cultural diffusion, industrial food system, cultural anchors, or transnational corporations), italicize that term in the text. Conclusions: What are the most important things you learned through this exercise in "doing sociology"? What does this research tell you about globalization in our metropolitan region? Make sure that your paper cites the sources you use accurately using ASA citation format, as described in this Quick Tips for ASA Style document (also found here, https://owl.english.purdue.edu/owl/resource/583/03/ (Links to an external site.)Links to an external site.) Worksheet for Doing Sociology Assignment - Step 1 Author(s) Example Article Title Name of Journal Volume and Issues Year “Food Fight! Immigrant Street Vendors, Gourmet Food Trucks, and the Nina Martin Differential Valuation of Creative Producers in Chicago” International Journal of Urban & Regional 2014 Research Peter Catron Made in America? Immigrant Occupational Mobility in the First Half of the Twentieth Century1 American journal of sociolojy Mahmood Arai, Moa Bursell, Lena Nekby The Reverse Gender Gap International in Ethnic Discrimination: Migration Review Employer Stereotypes of Men and Women with Arabic Names 38 (5) Pages 18671883 2016 volume 122, 325-378 Issue(2) 2016 Volume 50, Issue (2) 1 385-412 Brief Summary This is an interesting research article that examines social inequality in the "creative city" by comparing the experiences of (Mexican) immigrant street vendors in Chicago -- whose work has long been criminalized -- with the rapid growth and quick acceptance of food truck entrepreneurs. On the one hand, the immigrant street vendors are seen as threat to the "global city" status of Chicago because they're selling Mexican foods to low-income immigrants. On the other hand, the food truck vendors are prized because they are (creatively) producing foods that are attractive to mostly white and relatively wealthy From the article research they indicate that most of the people who are immigrants from the southern, central and eastern part in Europe, they begin working in companies in the half of the 20th century.After that, they created a piece of data that shows employers histories and they started it from many different companies such as Ford Motor Company and Pullman standard In that research, they try to explain the differences between gender employers especially when it comes to an Arabic name, which plays a big role in Sweden. That leads them to reduce the number of disadvantages cv’s applicants that has more experiences in the work field, then they try to classify the applicants that have Sweden names
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Sociological Concepts

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Sociological concepts
Market Comparison: A case of Wal-Mart in Vienna and Halalco in Falls Church
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December 2017

Sociological Concepts

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Sociological concepts
Market Comparison: A case of Wal-Mart in Vienna and Halalco in Falls Church
Summary
Grocery Stores are one of the most important things in our lives because they are necessary for
people to survive; they need it for healthy and better life. It allows them to purchase food and
other necessities. Each store has a different and a unique way from each other.
Wal-Mart is a mainstream grocery store which is located on 1500 cornerside Blvd,
Vienna, VA 22182. The grocery has a flat parking outside front of the grocery as well as a very
big free parking garage where visitors park no more than two hours, after that they will have to
pay 5$ for 3/hours and 25$ for a day, there were all kind of cars but the notable fact I observed
that there were many expensive car models as compared to the regular models implying that this
area is a rich neighborhood. Walmart is always open for all 24 hours a day which means one can
go shopping any time a day. There are many services offered to their clients such as Tire and
lube, Garden center, pharmacy (Mon- Fri 9:00am to 9:00pm, Sat 9:00am to 7:00pm, Sun
10:00am to 6:00pm), photo center, pick up (Mon- Sun 8:00am to 10:00pm) Mobile Application
for the store, small food court, Domestic and international money transfers which are services
that cost less at Walmart. The store has stocked all kinds of clothing suitable for the whole
family and a wide range of toys for visitors’ amusement. Wal-Mart has an organized receipt
system where customers pay for services via cashiers or through a self check system. Wal-Mart
store is about 42,000 square feet with adequate lighting. The store has lots of advertisements,
smart décor and discounts provided on purchase of certain products. The grocery is well
organized with vegetables and flowers well displayed on the shelves and customer service desks

Sociological Concepts

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on standby to assist any visitors. The store also harbors a bakery and a pharmacy with 6 self
check outs and generally run by 12 cashiers.
Majority of their goods come from the USA while some is ...


Anonymous
Really useful study material!

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