Competitive Advantage

User Generated

sttvey

Business Finance

Description

Part 1

Having experienced a robust debate discussion on the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis and strategic planning for a particular fast-food franchise, it is time to shift gears a bit and consider the competition in the fast-food industry. Read this article to frame this week’s discussion. Complete the following:

  • Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.
  • Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.
  • Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?

Part 2: Based on the first initial of your last name:

  • First initial M-Z: provide an argument ‘FOR’ the success of the fast-food franchise's competitors. Submit your position by posting in the Unit 2 Debate forum, under the ‘FOR’ topic.
  • First initial A-L: provide an argument ‘AGAINST’ the ability of the competition to overtake fast-food franchise. Submit your position by posting in the Unit 2 Debate forum, under the ‘AGAINST’ topic.
In both considerations, provide research that supports your assertions.

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Explanation & Answer

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Wal-Mart
Wal-Mart mainly focuses mostly on player concentration to maintain its competitive edge
in the job market. Both local, as well as the multinational businesses, poses a stiff competition to
Wal-Mart industry. The Company enjoys E-commerce advantage whereby customers have their
any purchases from the company delivered at their destination, own premises or even homes.
Usually, it occurs when buyers order their wants and pay for such commodities through
the online way unlike paying using credit cards online (Lichtenstein, 2006, p. 37). This method
of payment is safer, easier and more comfortable for customers, therefore, increasing the number
of customers in this store as well as improving the customer relationship since they have fulfilled
the customer sati...


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