Strategic Thinking

User Generated

znynxvy

Business Finance

Description

"What was the strategic point or imperative that Ubar company did by extending to Ubar eats, and what was it before Ubar eats?"

-OR- "What was the strategic point or imperative that Ubar company did by opening Ubar eats what is their (Mission, Vision, SWOT Analysis, and Porter's 5 )

Strategy Strategy Strategy.....use the ideas/tools for strategic thinking.

REMEMBER the paper is really about STRATEGY; showing me you learned a lot about this subject. The topic or company is just an avenue for you to research and then explain or analyze what you found.

This final project has to have a lot of Strategic thinking Use Startegic thinking tools such as ( the mission,vision and porters 5 and SWOT analysis) to understand Ubar.

I need numbers and facts of how much Ubar eat is effecting Ubar. (numbers, statistics/charts)

The final project is of 10-15 pages =225 point out of 300

And the PowerPoint presentation =75 points out of 300

The powerPoint presentaiion only for 5 mints so it shouldn't be too long.

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Explanation & Answer

Good luck in your study and if you need any further help in your assignments, please let me know. Always invite me to answer your questions.Goodbye.

Running head: STRATEGIC THINKING

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Strategic thinking
Name
Institution
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Overview of Uber

Uber Technologies is a company that was formed in the North America, the United States
with the focus in the transportation and delivery sector. The company is headquartered in
California. It was founded in the year 2009 by Garett Camp and Travis Kalanick. It has expanded
its operations to many parts of the globe, employing over 12 000 people and offering services to
over 633 cities across the world. The revenue for the company recorded by the end of the financial
year 2016 was $6.5 billion, excluding China. The company continue to grow and expand to several
other parts utilizing the recent technological innovations to enhance efficiency and improved
customers experience in the services delivery. Recently the company expanded into Uber eats, a
decision that was driven by various strategies.
Strategic points for expansion into the Uber eats
Uber Transportation and delivery company have recently expanded into Uber eat where it
has started transporting foods to customers at different locations in order. The customers can use
an app on their mobile devices that provide them with the hotel menu from which they can check
the available food varieties and order for delivery. The management took the initiative of
introducing a new product into the market given that they had assessed the market and realized
that delivering foods to the customers would lead to value addition to the customers. The growth
strategy was initiated and tested in parts of North America, and the company realized good
response from the market. The company would expand the product offering from offering delivery
and transportation services alone to the delivery of the foods to the customers based on their needs.
Through the product expansion, the company aims at increasing the sales in the market,
consequently improving the profitability. The employment of the product expansion strategy by
the company, also called the development of the product would increase the coverage of the firm

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in the same market. Besides, there will be high chances that the new product will expand into the
markets where the initial product offerings of the company were not selling well. Uber has attracted
a lot of customers following the introduction of the new product and will continue expanding and
grow into other geographical regions to offer its services and increase the revenue amounts to the
customers (Henama, 2017).
Among the factors that have influenced the expansion into Uber Eats is the changes in
technology. Introduction of the new product has also been directed towards reinstating the old
product offering. Technology triggered the diversification by Uber. Diversification is usually a
risky procedure, but there is the need for careful planning while using the strategy of diversification
as a strategy for growth. Bearing this in mind, the company conducted a comprehensive market
research and testing because there was the need of establishing whether or not the customers would
potentially like the new service that the company was introducing.
The vision and mission statement of Uber Technology
Uber remains a very inspirational company not because the company is a fast-riding
company but because it was founded on a grand vision of bringing people together and connecting
cities.
The mission statement of Uber is making the transportation as reliable as water,
everywhere, and for everyone.
A SWOT analysis for Uber Company
In a short period, Uber has seen a lot of growth in and has attracted a lot of criticism too.
Since the formation of the company back in the year 2009, it has achieved a lot regarding financial
growth as well as expansion of the international platform. The brand started merely as a simple

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app that was calling for taxis but has recently grown to include such features as the online
payments. Among the countries of the world where Uber company has the highest quicker growth,
and quickest growth include US, China, Brazil, India, and Mexico. The financial value of Uber
has risen sharply but has cost profits of the traditional of the traditional taxi services.
The company has additionally faced various legal and political struggles but has
consistently used the power of technological innovations and networking to garner high financial
strength and customer loyalty. Besides, the company has earned its benefits by taking customercentric approach. The existing services providers have always made attempts to bring down the
company, but it has always stood out. Below is a SWOT a...


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