6. Name three ways a B2B marketer can enhance customer relationships. 7. What does it mean to say that a service is perishable? Name three services that would be considered perishable. 8. Explain how gender roles have changed, and how that has influenced marketing practices in the United States. 9. How might Dell Computer use sentiment mining to identify ways to improve its customer service? 0. How is social media used to help facilitate the consumer decision process? What are the three most popular sites? 6. Name three ways a B2B marketer can enhance customer relationships. 7. What does it mean to say that a service is perishable? Name three services that would be considered perishable. 8. Explain how gender roles have changed, and how that has influenced marketing practices in the United States. 9. How might Dell Computer use sentiment mining to identify ways to improve its customer service? 0. How is social media used to help facilitate the consumer decision process? What are the three most popular sites? PART A: Answer each of the following questions in one to two paraphs. Each answer is worth 20 points. 1. Describe a company that would be likely to use a company sales force, and a second company that would be likely to use manufacturer's representatives. Explain why these companies would make these choices. 2. How does the exchange of ideas provide value, and what's the role of marketing in this process? Explain this using the example in the textbook of groups marketing bicycle helmets, or choose your own scenario. 3. Differentiate between the four levels of competition and offer examples of each type. PART B: Answer each of the following items in two or three sentences. Each response is worth four points. 1. Why is tracking the impact of an advertising campaign challenging? 2. Natalie is designing a primary package for her new peanut butter popcorn. From a consumer's perspective, what should the packaging provide? 3. What's the difference between a trade deficit and a trade surplus? If a firm wants to manufacture in another country, which of these trade situations would it prefer? 4. RFID tags may replace UPC tags. Why? 5. Developing a good pricing strategy is essential to the financial well-being of a firm. Even though a firm has an excellent strategy, what are continuing threats to the strategy? 0806692 Proctored Final Examination (Alternate) 6. Name three ways a B2B marketer can enhance customer relationships. 7. What does it mean to say that a service is perishable? Name three services that would be considered perishable. 8. Explain how gender roles have changed, and how that has influenced marketing practices in the United States. 9. How might Dell Computer use sentiment mining to identify ways to improve its customer service? 0. How is social media used to help facilitate the consumer decision process? What are the three most popular sites?
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