Description
The new product- Cell Phone Locater". Apple product new launch.
New Product Launch
Purpose of Assignment
Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle stage and a competitor's product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle. This tool is critical when addressing a market penetration, market saturation or product/service decline.
Assignment Steps
Resource: Plunkett Research Online located in the University Library.
Design a minimum 200-word New or Product Refresh Product Launch Plan in Microsoft® Word. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. This can be a product/service that is used by a team member in their individual assignment. The competitor does not need to be in both markets, you can have two different competitors, one for each market.
Include the following:
Why the product or service needs to be introduced or refreshed (target audience)
Explanation & Answer
Attached.
Surname 1
Name
Course
Professor
Date
Product Launch
Executive Summary
Apple is a multinational technology company, and since its establishment, it could
capture the market with new and innovative services, products and services. Following this,
the company could remain profitable despite its higher priced products and services.
Nevertheless, the company has faced tremendous competition from its rival, Samsung which
releases much cheaper products with similar enhanced technological innovations. This
product launch will outline the strategies that Apple Inc. will employ following the release of
its latest product the Cell Phone Locator in the USA and international market.
Competitive Analysis
Apple has a much higher confidence level when it comes to the releasing of any new
products to its target markets. According to the cell phone locator, it will allow the Apple
products use...
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