You have just been hired as a new Business-to-Business(B2B) marketing associate with ZMX Global, inc.

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You have just been hired as a new Business-to-Business(B2B) marketing associate with ZMX Global, inc., a national distributor of food, beverage, and supplies to hospitality oriented businesses. As part of your marketing training, you have been tasked with finding new marketing opportunities (Retailers, wholesalers, Internet, institutions, etc.) for the distribution of a new product called “Bon Vivant Organic Gourmet,”a high quality organic frozen food product. Read the BonVivant Business and Product Profile:

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Assignment 5: Business Marketing In this Assignment, you will create an audiovisual presentation to verbally market a product to another business rather than to consumers. According to Lamb et al. (2014), business marketing differs from marketing to consumers only in terms of t he use of t he products or services –leaving out the consumer. Business marketing entails marketing to persons and businesses who will then offer it to consumers. These products can include parts of goods or those that are used to manufacture other products, or services used by organizations to operate more efficiently or that are later resold. To demonstrate your comprehension of Business Marketing, read the following scenario and follow the directions to complete this Assignment. Scenaro: You have just been hired as a new Business-to-Business(B2B) marketing associate with ZMX Global, inc., a national distributor of food, beverage, and supplies to hospitality oriented businesses. As part of your marketing training, you have been tasked with finding new marketing opportunities (Retailers, wholesalers, Internet, institutions, etc.) for the distribution of a new product called “Bon Vivant Organic Gourmet,”a high quality organic frozen food product. Read the BonVivant Business and Product Profile: Your job as a B2B marketing associate is to build relationships with reputable organizations that will successfully represent ZMX Global, Inc. and the Bon Vivant Organic Gourmet brand and product with integrity. Directions: Using what you learn from reading Chapter 7 to inform your work on this Assignment, build a 5- slide audio visual presentation using Microsoft PowerPoint with audio covering the characteristics that make Bon Vivant Organic Gourmet a business product. Adding Audio to Microsoft PowerPoint Presentations: Step 1:Open up your PowerPoint presentation. Step 2: Click on slide #1, then select your Insert tab at the top of your PowerPoint presentation. Step 3: Select audio on the far right. Then pull down to “record audio.” Enter your slide name, then select “record” and click the stop button, then OK. Now you see the audio icon is now on your slide. If you want to redo it just record over it Step 4: Manual Playback :If you want your playback to be manual (each time someone selects a slide) then follow these instructions: In order to play back your presentation once your recorded audio is inserted for each slide, select the slide show tab at the top, then on the far left select “start from the beginning.“ Hover over the audio speaker icon and select the play button. OR For Automatic Audio Playback: Select the speaker icon from your recording on the first slide and select Audio Tools in top right hand corner and choose “Playback” then go to Audio Options and Choose “start on click” and pull that down to “automatically” and let go. Then go to Slide show on the top tabs then choose “start at the beginning.” Your audio should now start automatically. If you want each slide to playback automatically you will need to repeat this process for each slide. Checklist: Include the following information: Slide 1: Title Slide. Include your name, date, title of the presentation Oral narration: Introduce yourself and the topic of your presentation. Notes: Narration Script Slide 2: Describe what type of business product ZMX Global, Inc. offers in the Bon Vivant Organic Gourmet frozen meal product line. Discuss why it can be considered a business product. Oral Narration: Explain your decision. Notes: Narration Script Slide 3: Identify a business customer category (producer, reseller, government, or institutions) to focus relationship marketing and strategic alliance efforts in the sale of Bon Vivant Organic Gourmet frozen meals. Oral Narration: Explain why you chose the business customer category. Notes: Narration Script Slide 4: Outline how the Internet can assist in B2B marketing efforts of the Bon Vivant Organic Gourmet product line. Oral Narration: Describe your ideas on this topic Notes: Narration Script Slide 5: Discuss the business market characteristics (see starting on page 117 in your chapter Reading) of the Bon Vivant Organic Gourmet product line. Identify a minimum of three (3) business market characteristics on the slide. 1. Market Structure & Demand 2. Nature of Buying Unit 3. Kinds of Decision & Decision Process Oral Narration: Briefly discuss the three (3) business market characteristics. Notes: Narration Script Slide 6: References slide. Provide an APA style formatted References for your textbook. Oral Narration: Concluding remarks and state the References for your textbook. Notes: Narration Script
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Explanation & Answer

i hope everything is in order

Title
Name
Date
Business Marketing

Type of business product
• ZMX Global is a food and beverage company
that offers hospitality services. The new
product they intend to introduce is a frozen
food since the Bon Vivant is widely known for
their high quality frozen foods.
• The frozen food qualifies to be a business
product since it can be offered to satisfy a
given want.

Business customer category
• In business to business...


Anonymous
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