Description
You have just been hired as a new Business-to-Business(B2B) marketing associate with ZMX Global, inc., a national distributor of food, beverage, and supplies to hospitality oriented businesses. As part of your marketing training, you have been tasked with finding new marketing opportunities (Retailers, wholesalers, Internet, institutions, etc.) for the distribution of a new product called “Bon Vivant Organic Gourmet,”a high quality organic frozen food product. Read the BonVivant Business and Product Profile:
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Explanation & Answer
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Title
Name
Date
Business Marketing
Type of business product
• ZMX Global is a food and beverage company
that offers hospitality services. The new
product they intend to introduce is a frozen
food since the Bon Vivant is widely known for
their high quality frozen foods.
• The frozen food qualifies to be a business
product since it can be offered to satisfy a
given want.
Business customer category
• In business to business...