Cultural Context, Technology and Mobile Marketing

User Generated

Yhan47

Business Finance

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I need a discussion post on the attached instructions. I also need a reply post for a classmates post. I have included the classmates response in the attached instructions as well.

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Discussion 4 - Cultural Context, Technology and Mobile Marketing DISCUSSION FOUR CONSIDERATIONS Mobile vs. traditional computer access platforms determine how and impact why consumers seek online content. For example, research indicates that the intent of a mobile web consumer conducting an online search is typically more focused and specific than that of a user sitting in front of a computer. Internet Marketers maximize relevance and receptivity by making it a priority to match the intent of consumers with promotional content. As technology evolves and mobile devices become increasingly integrated with location-based services, consumers are sometimes offered SMS advertisements or banner ads on their mobile devices from stores as they are shopping. This strategy is designed to engage consumers while they are taking action associated with a specific intent. For example, if a consumer enters a grocery store, it is likely that they plan to purchase groceries. Technological differences in different parts of the world also impact mobile marketing initiatives and this discussion will analyze how and why technology impacts consumer behavior and facilitates mobile marketing initiatives. This discussion will consider how shifts in access platforms as well as technological variation between countries and cultures impact the ability of Internet Marketers to engage consumer intent and facilitate consumer action. POST ONE QUESTIONS: Mobile vs. Traditional Internet Context What is the difference between mobile vs. traditional computer access and why is this distinction important to Internet Marketing? How do technological differences between countries in different parts of the world impact mobile marketing tactics that can be applied by Internet Marketers? POST TWO QUESTIONS: Mobile vs. Traditional Consumer Intent Do consumers typically pursue the same actions on mobile devices when compared with traditional computers? How should your current (or future) clients seek to match Internet Marketing tactics with the intent and the context of consumers accessing the web via a mobile device? REPLY POST TO CLASSMATE: What would you add to expand upon a classmate's post one explanation of the significance of consumer access (mobile vs. traditional computer) to marketing strategy? CLASSMATES POST: Response: I don't believe there is much of a difference in the access other than it is more convenient and everything is basically right at moments request. As far as marketing goes, thats where it gets more useful. More people on the go have this access with mobile phones, therefore keeping marketing on the go is key. This brings tradition computer access to an obsolete level because it is not mobile. A prime example is barcode scanning that companies often that you scan with your phone for either discounts or even an app they promote, which indeed is a way companies market. The technological difference are major of course. Taking a long look at different countries smart phone adaption is a good way to see that not everybody currently has this mobile access, some countries more than others. Knowing this, Internet Marketers can specify which areas will receive more of this mobile marketing tactic while others will remain in more of the traditional based internet marketing. This research goes a long way when mapping out Internet Marketing for mobile and tradition access. DISCUSSION FORMAT A) Organize responses relative to decision-making models presented in this week’s readings. You are not required to use APA formatting in discussion boards. However, if you reference an outside source, please include basic source information (link for website; author, title, date for non-website). B) In order for meaningful conversation to occur in this discussion, initial posts must be made on time. If you do not make your initial post by the designated time, you will only receive half credit (minus any other deductions) for the discussion. C) Your initial post is due by Wednesday at 11:59 pm EST. Your response post and any additional posts are due by Sunday at 11:59 pm. Responses to each discussion question should be justified/explained in no less than three well organized sentences and no more than 250 words. The maximum credit for each post in our course is 50 points (50 points for post one and 50 points for post two).
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Explanation & Answer

Here's the Final answer... :)

POST ONE QUESTIONS:
Mobile vs. Traditional Internet Context
How people use and interact with devices has experienced significant changes since the
inception of computers. When personal computers were invented, private access to
computer/internet was achieved, but even this does not match the privacy associated with the
current mobile devices. Mobile devices have allowed for a more personal and tailored access to
the internet, where users can basically access any part of the internet and at any time depending
on their interest at that time. The personalized use of these devices provide an essential
perspective on business, as marketers can efficiently provide tailored content which is accessible
...


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