Assume the role of a business manager in a fictitious American company whose task is to assess the feasibility and potential

User Generated

VnaF3261

Business Finance

Description

Write a 3-part, 750–1500-word in-depth analysis in which you assess the feasibility and profitability of launching a product in a foreign country. Assume the role of a business manager in a fictitious American company whose task is to assess the feasibility and potential profitability of launching the company's product outside the United States. Company management has already approved your opportunity proposal and has authorized you to proceed with your market expansion investigation.

To begin, select a product and country from the Products and Countries Lists linked in the Resources under the Required Resources heading. Use the selected product and county to complete the following three parts.

Part 1: Country Analysis

Examine the following characteristics of the country you selected:

  • Country background and history.
  • Location and geography.
  • Inhabitants, lifestyle, culture, and customs.
  • Communication and language.
  • Economy and currency.
  • Legal environment.
  • Government.

Identify the issues you will need to consider to determine the feasibility of a successful product launch and address the following:

  • What are social, political, and legal structures and hierarchies of the selected country that are relevant to market expansion? How do they compare to those of the United States?
  • What are the cross-cultural communication issues that could result from differences in the social, political, and legal structures and hierarchies between the foreign country and the United States?

Support your analysis with references from the Capella University Library, globalEDGE, or other Internet sources.

Part 2: Competitive Product Analysis

Assess the desirability of expanding your company's product market into the country you have selected in consideration of companies that may already be doing business there. Identify 2–3 competitors and assess their present market situations. Compare your company's offerings to those of your competitors, and address the following questions:

  • Would your company be the first in the region? Is the market saturated with competitors?
  • If there are existing competitors, is there evidence that suggests that they have, or have not, been successful?
  • What price might consumers pay? Can you establish the sales potential?
  • Based on your market assessment, what are the potential barriers to market entry? Do any of these barriers present significant risks to market expansion?

Support your analysis with references from the Capella University Library, globalEDGE, or other Internet sources.

Part 3: Company Analysis

When it considers pursuing foreign markets, a company must analyze its ability to establish and maintain its business abroad. Extend your market expansion feasibility investigation by addressing the following questions:

  • What are the key production considerations for conducting operations abroad? Where would manufacturing operations take place?
  • What are the key fiscal considerations, such as the foreign exchange market and the international monetary system? How will you determine whether or not this market expansion is a profitable venture?
  • How would you manage this venture? What management structure would you recommend? What are the elements of the internal workings of the company that you must consider carefully before making your final recommendation to the board of directors?
  • What political and legal rules and regulations must be followed to sell the product abroad? Are there forms to file? How will existing social and cultural structures and hierarchies affect business operations and company management structure?
  • What is your strategy for launching and promoting the product? What are the risks and opportunities associated with market expansion?
  • What is your current assessment of the feasibility of market expansion, based on your overall analysis? Is it still feasible to launch your product in this country?

Support your analysis with references from the Capella University Library, globalEDGE, or other Internet sources.

Additional Requirements

Use the following guidelines when writing your analysis:

  • Length: 750–1500 words.
  • Writing: Your analysis should be free of grammar and spelling errors, demonstrating strong written communication skills.
  • Format and References: Use proper APA-formatted references and in-text citations when identifying your sources.
https://screenshots.firefox.com/YspvY8TUauPKFYe5/c...

Unformatted Attachment Preview

PRODUCTS AND COUNTRIES LISTS PRINT Please choose a product and a country from the lists below for this assessment. Make your selections based on interest rather than a preconceived notion that the product may be a good fit with the country. You will determine the fit through your investigation. Product List • Baseball caps. • Dog food. • Florida citrus fruit. • Frozen vegetables. • Golf clubs. • Greeting cards. • Hair loss medication. • Herbal weight loss medication. • Home defibrillators. • Laundry detergent. • Peanut butter. • Perfume. • Phone calling cards. • Swimwear. • Water purifier systems. Country List • Aruba. • Bangladesh. • Brazil. • China. • Czech Republic. • Denmark • France. • Guam. • Japan. • Lebanon. • The Netherlands. • Nigeria • Poland. • Portugal. • Russia. • Singapore. • Sri Lanka. • Taiwan. • Tonga. • Turkey.
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

It has been great working with you right from the start to the end. I wish you all the best in your academics. Feel free to ask me any question in the future.

Running head: FEASIBILITY ANALYSIS

Feasibility Analysis
Student Name
Course No
Instructor
Submission Date

FEASIBILITY ANALYSIS

1
Part One

China is a country located in Asia with a population of roughly 1.4 billion people; the
nation has a rich heritage that goes back millennia, as China is one of the earliest civilizations
that still exists today. Like most countries, the history of China is fraught with many conflicts
with several regimes attempting to take power. The nation of China settled in its current state in
1949 when the communist-backed people's liberation army won a major war and took over
control of government; to date, China is ruled based on socialist principles. As China occupies
such a vast geographical area, its geography varies widely; the nation contains both deserts and
lush forests. Most people in China speak Mandarin Chinese. Confucianism heavily influences the
Chinese culture (Adekola, A., & Sergi, B. S., 2007). The economy of China is robust, ever since
the government started an economic liberalization program in 1978, the economy has grown
rapidly to the ...


Anonymous
Just what I needed…Fantastic!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags