Description
Assume that you have decided to start your own Internet business to sell cookbooks online (justcookbooks.com). You estimate that the annual cost of this business in the first year will be as follows:
Fixed explicit costs (annually):
- Technology (Web design and maintenance) $5,000
- Postage and handling $1,000
- Miscellaneous $5,000
- Equipment $4,000
- Overhead $1,000
TOTAL Explicit Fixed Costs (annual) $16,000
Fixed implicit costs (annually):
- Lost wages from job given up (annual) $50,000
Variable cost = $20 per book.
Part 1:
Assume that the equation for demand is Q = 40,000 – 500P, where
- Q = the number of cookbooks sold per year
- P = the retail price of books
Using the information above, fill in the following chart (note that quantity is just the solution of the demand curve above; the first two lines of the table have been completed for you – you need to complete all other lines in the table):
Price | Quantity | Elasticity | Total Revenue | Total Cost | Economic Profit |
$10 | 35,000 | --- | $350,000 | $766,000 | -$416,000 |
$15 | 32,500 | 0.1852 | $487,500 | $716,000 | -$228,500 |
$20 | |||||
$25 | |||||
$30 | |||||
$35 | |||||
$40 | |||||
$45 | |||||
$50 | |||||
$55 | |||||
$60 | |||||
$65 | |||||
$70 |
Indicate the maximum profit price and quantity by highlighting those particular values with red font.
Part 2:
After you complete the chart (either fill in the empty boxes in the table above or create an Excel file), copy and paste the table into a Word file. This table should be at the top of your assignment. Then answer the following questions (based on the chart and your understanding of this material) in 600-800 words:
- Why, according to an economist, should implicit costs (i.e., lost wages from job given up) be included in the total cost of your product to compute economic profit?
- Why does price elasticity of demand change as you move up the demand curve (more specifically, as the price of the product increases)?
- Explain in your own words why MR = MC produces maximum profit for a company.
You may use the following two resources to assist in this assignment as well:
Please submit your assignme
Explanation & Answer
Hellooo. here is the work. please let me know in case you need it reviewed in any way
Market Strategy
Equation for demand is Q = 40,000 – 500P,
Price
quantity
elasticity
Total
Total Cost
Revenue
Economic
Profit
$10
35,000
-----
$350,000
$766,000
-$416,000
15
32,500
0.1852
487,500
716,000
-228,500
20
30,000
0.28000
600,000
666,000
-66,000
25
27,500
0.391304
687,500
616,000
71500
30
25,000
0.00005
750,000
566,000
184000
35
22,500
0.6842106
787,500
516,000
271500
40
20,000
0.882352
800,000
466,000
334000
45
17,500
1.133324
787,500
416,000
371500
50
15,000
1.461538
750,000
366,000
384000
55
12,500
1.90909091 687,500
316,00...
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