Description
Section 2 - SWOT Matrix
Complete a SWOT analysis using your resources and course materials as a guide. There must be at least 3 entries in each category (3 Strengths, 3 Weaknesses, 3 Opportunities, and 3 Threats).
Section 3 - Area for Improvement Statement
Now that the SWOT Analysis has been completed, an area for improvement must be identified. The area for improvement could build on a Strength, rectify a Weakness, capitalize on an Opportunity, or address a Threat. This section must include what the area for improve will be, which element of the SWOT it addresses, why it was selected, and the potential impact after the improvement is complete. This section should be approximately two pages.
Company is Samsung
Explanation & Answer
Attached.
Running head: SAMSUNG SWOT ANALYSIS
Samsung SWOT Analysis
Institution Affiliation
Date
1
2
SAMSUNG SWOT ANALYSIS
SAMSUNG SWOT ANALYSIS
Samsung is an electronics company that manufactures mobile phones, televisions and a
variety of other consumer electronics. It is considered the second largest consumer electronics
company in the world second to Apple (Grobart, 2013).
Strengths
Strong manufacturing and marketing capabilities enabling it to produce and market some
of the best consumer electronics. It has the largest market share of mobile phones with 21.4%. It
has created strong, long-term relationships with sellers around Europe who provide a constant
channel for selling the products and lastly it has invested in research and design evidenced by its
crea...