QSO500 Week 5 Milestone Two

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Business Finance

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For Milestone Two, explain the research design and methods that will be used to address the business problem you identified in Milestone One, justifying why they are appropriate for your research study. To support your research design, describe the methods you will use, the key variables, and ethical considerations involved in using the research design.

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QSO 500 Milestone Two Guidelines and Rubric Overview: For Milestone Two, you will explain the research design and methods that will be used to address the business problem you identified in Milestone One, justifying why they are appropriate for your research study. To support your research design, describe the methods you will use, the key variables, and ethical considerations involved in using the research design. Prompt: Explain how you will carry out your research. Remember that your business problem should be able to be addressed using action research. Specifically the following critical elements must be addressed: Research Design: A. Explain the research design and methods you will use, justifying why they are appropriate for your research study. B. Describe the key variables from primary and/or secondary data sources that you will use to analyze your research problem. C. Explain the key dependent and independent variables. In other words, how would the independent variables predict, explain, or prove the dependent variable? D. Explain the key ethical considerations for using these data sources, including how they meet legal and professional standards. Rubric Guidelines for Submission: Your milestone must be submitted as a 5- to 7-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format. Critical Elements Research Design: Research Design and Methods Proficient (100%) Explains the research design and methods that will be used, including justification of why this is appropriate for the study Research Design: Variables Describes all key variables from the primary/secondary data sources that will be used to analyze the research problem Needs Improvement (75%) Explains the research design and methods that will be used, but explanation is cursory, contains issues of clarity, or does not justify why this is appropriate for the study Describes the variables from the primary/secondary data sources, but description contains issues of clarity or does not address all key variables Not Evident (0%) Does not explain the research design and methods that will be used Value 20 Does not describe the variables from primary/secondary data sources 20 Research Design: Dependent and Independent Variables Explains the dependent and independent variables Research Design: Ethical Considerations Explains the key ethical considerations for using the data sources, including how they meet legal and professional standards Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Explains the dependent and independent variables, but explanation contains inaccuracies or neglects key variables Explains the ethical considerations for using the data sources, including how they meet legal and professional standards, but explanation is cursory or neglects key ethical considerations Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Does not explain the dependent and independent variables 25 Does not explain the ethical considerations for using the data sources 25 Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total 100%
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Running head: QSO500 MILESTONE TWO

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QSO500 Milestone Two
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QSO500 MILESTONE TWO

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QSO500 Milestone Two
Research Design: Research Design and Methods
Market research is important to understanding a market and taking steps to target a
product at this market. In this case, the target market is in India. Maruti Suzuki India Ltd (MSIL)
must conduct research to determine if the company will create a new product to sell to a younger
demographic or if they should target their indigenous model to rural populations. To answer the
research questions, the company will need to identify trends in the market pointing to the most
profitable approach. The research design and methods employed to develop the data will be
essential to the company’s decision-making process.
In the research, primary data will be gathered. Primary market research is also known as
field research since it is research done from scratch, without using any information that is already
made available through other sources (Church, 2002). Quantitative research will be conducted to
develop numerical findings on the target market. This approach can provide definitive data on
the market to help guide decision making. Quantitative research will be developed using a
survey. This will consist of the creation of a questionnaire. The questionnaire will ask consumer
question using open-ended and close ended questions and a Likert scale.
The questionnaire will be given to young consumers to identify their specific needs in a
hatchback. The questionnaire will assist the company in understanding this target market needs
to market the right product. The younger population has specific needs which include trendier,
stylish, and has plenty of features, a good process, and performance (Phillips, 2017). The survey
will ask questions to identify the needs of the younger consumer. This will include information

QSO500 MILESTONE TWO

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on style, performance, and price. Surveys are...


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