Description
For Milestone Two, explain the research design and methods that will be used to address the business problem you identified in Milestone One, justifying why they are appropriate for your research study. To support your research design, describe the methods you will use, the key variables, and ethical considerations involved in using the research design.
To complete this assignment, review the attached document.
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Attached.
Running head: QSO500 MILESTONE TWO
1
QSO500 Milestone Two
Name
Class
Date
Professor
QSO500 MILESTONE TWO
2
QSO500 Milestone Two
Research Design: Research Design and Methods
Market research is important to understanding a market and taking steps to target a
product at this market. In this case, the target market is in India. Maruti Suzuki India Ltd (MSIL)
must conduct research to determine if the company will create a new product to sell to a younger
demographic or if they should target their indigenous model to rural populations. To answer the
research questions, the company will need to identify trends in the market pointing to the most
profitable approach. The research design and methods employed to develop the data will be
essential to the company’s decision-making process.
In the research, primary data will be gathered. Primary market research is also known as
field research since it is research done from scratch, without using any information that is already
made available through other sources (Church, 2002). Quantitative research will be conducted to
develop numerical findings on the target market. This approach can provide definitive data on
the market to help guide decision making. Quantitative research will be developed using a
survey. This will consist of the creation of a questionnaire. The questionnaire will ask consumer
question using open-ended and close ended questions and a Likert scale.
The questionnaire will be given to young consumers to identify their specific needs in a
hatchback. The questionnaire will assist the company in understanding this target market needs
to market the right product. The younger population has specific needs which include trendier,
stylish, and has plenty of features, a good process, and performance (Phillips, 2017). The survey
will ask questions to identify the needs of the younger consumer. This will include information
QSO500 MILESTONE TWO
3
on style, performance, and price. Surveys are...