NAWA International case study

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The company is under the leadership of its chairman H.H. Talal bin Tariq bin Taimoor Al Said with Mr. Khalid Ali Nasir Al Suleimany serving as the Managing Director. From day one, their vision for the company was very clear in the following words: "Fundamentally, we believe strongly in His Majesty's 5-year plans for our homeland. When Nawa International was set up, it was decided from the outset that our vision correlated strongly with what is happening on the larger scale within the industries in Oman." HH Al Sayyid Talal Bin Tariq Bin Taimur Al Said. "Our primary goal has always been to be a leading name in construction in the country and later on in the region. After only 2 years in the industry, we have surpassed the targets which we had set ourselves and have moved on to the next phase our strategy." Khalid Ali Nasir Al Suleimany How it all started: The growth of NAWA International was owed from the establishment of its construction divisions focusing on His Majesty's 5 year development plan and another division focusing on the civil sector. NAWA International moved forward with expanding itself in uPVC windows, group of restaurants under the title of Muscat Gourmet. In the first two years, the company has achieved very good heights where it served numerous clients; this allowed them to open up more branches for its restaurants under Muscat Gourmet. Under the umbrella of Muscat Gourmet, they have Burger Station which at first had only one branch but from the third year and onwards it received well reviews from customers and now it has two branches with a third to come. BUSS 1002 (QP) Page 2 of 4 Fundamentals of Business and Organizations (BUSS1002)-CW2- Fall-17-QP From the above case information, please consider the following tasks (minimum of five sentences per sub- topic discussion for credit of minimum passing mark, therefore, student is expected to discuss more). (Please note that in answering the questions given below, student has to focus on the operations of NAWA International LLC-Muscat Gourmet. Student has to read and research on related company brochures and website for more information. Student can also refer to other Oman companies in similar industry for data collection. Q1. Identify and discuss four (4) activities in four functional areas of the company. (40 marks) Q2. Identify and discuss two internal and two external recruitment processes for the company. (10 marks) Should expansion be considered by the company, please identify two internal and external sources of additional funds. (10 marks) Q3 Q4. Discuss two marketing initiatives of the company related to promotion. (10 marks) Read the caselet given below and answer the questions of the assignment. NAWA International LLC is an Omani Company founded on 2009. It was set up in the Sultanate of Oman in parallel to the country's "2020 Vision" and the respective 5-year Economic development Plans. It would undertake its role as an investment vehicle. The company was set up in 2010 and started off in the construction industry. After viewing the market, they ventured into other markets such as construction of swimming pools, producing and selling uPVC windows and also the food and beverages market. They have four subsidiary companies under their wing, Windows International (UPVC Windows & Doors Fabrication), NAWA Engineering (Construction), NAWA Pools (Swimming pool construction) and Muscat Gourmet (Food & Beverage Company). As a company which has risen in the past 7 years from just a vision and strategy, they arguably are in the top 3 companies today in their field and to add they are a fully owned Omani SME and a company that offers a lot such as: • UPVC Windows & Doors Fabrication • Swimming Pool Construction . Construction of Residential, Commercial & Industrial Projects (Oman) • Hospitality & Tourism Investment Opportunities (Oman) BUSS 1002 (OP) Page 1 of 4 Fundamentals of Business and Organizations (BUSS1002)-CW2-Fall-17-QP • Property Development Investment Opportunities (Oman) • Food & Beverage Establishments (Middle East) • Aquaculture Project Management & Consultancy (Middle East) • Investment Consultancy for Opportunities (Oman) • Education Sector Investment (Oman) • Alternative Energy Consultancy for Opportunities (Oman) • Qualitative & Quantitative Market Research (Oman) 2. The report should contain: cover page, which indicates title, names of students, name of the professor and date and place of submission (students can use provided template); ✓ table of contents introduction, which discloses the goal of the report, indicates objectives, explains the main methods and data used for the research, briefly describes structure of the report; discussion, description of main points with proper in-text references; conclusions that reveal main findings regarding each point and challenges faced during completing the assignment; list of references (using Coventry Harvard style of referencing), minimum of five, mix of journals / books / related websites; appendices if needed (appendices are not included in the main report words count); 3. The report should be done in Word, font size 12, font style Times New Roman, text color black, colors can be used ONLY in appendices; main body of the report should be black and white.
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NAWA International

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Table of Contents

Table of Contents ............................................................................................................................ 2
Introduction ..................................................................................................................................... 3
Discussion ....................................................................................................................................... 3
Question One .............................................................................................................................. 3
uPVC Windows and Doors ......................................................................................................... 4
Swimming Pool Construction ..................................................................................................... 4
Hospitality and Tourism Investment ........................................................................................... 4
Qualitative and Quantitative Market Research ........................................................................... 5
Question Two .............................................................................................................................. 5
Promotion.................................................................................................................................... 5
Temporary employees to permanent ........................................................................................... 6
Media advertisement ................................................................................................................... 6
Direct recruitment ........................................................................................................................... 6
Question 3 ................................................................................................................................... 6
Question 4 ................................................................................................................................... 7
Conclusion ...............................................................................................................


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