4 week business class

User Generated

Avpb1998

Business Finance

Description

this is a 4 week online class. every week you will need to read different pdf files and presentations and write a 1 page report about it including a quiz. I am looking for someone who is educated in this subject and is able to get me an A in the class

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Explanation & Answer

Attached.

Business
Proposal: Use
of the Internet

Company
Choice:
Unilever
Company

Company: Unilever Company
Company Profile:
➢ Unilever has been functional since the 1880s and has grown to be
one of the world service and production industry leaders in home
care commodities, personal care products as well as food

products.
➢ These products range from indulgent foods and ice creams to
various soap brands, shampoos and other in-house care products.
➢ According to the company’s fiscal report, about 13 of the
company brands have generated more than €1 billion (Unilever,
2018). In the year 2016, the company generated a turnover of
€52.7 billion.

➢ With reference to this research, it is crucial to put into
consideration that 57% of Unilever’s businesses are centered in
emerging markets (Unilever, 2018).

➢ This presents a great opportunity for Internet usage, particularly
in marketing and overall product promotion. It is crucial for
Unilever to focus more on technology and internet platforms that
map to their marketing and product promotion strategy.

Marketing and Product Promotion
➢ As opposed to the traditional marketing and promotion mediums
such as television, radio and use of print mediums which were
structured to account for large audiences, internet-related
mediums will allow Unilever to target specific market groups.

➢ This is because there are exponentially many ways in which Internet services
and platforms can be used to address specific audience depending with the
demographic characteristic.
➢ The main drive for Unilever, with reference to Internet usage should how

establish digital marketing drives that effectively resonate and turn the
present and the probable customers into fans and ultimately into loyal
consumers.

➢ In this case, the company should focus on two perspectives:
 Social Media and
 Blogging sites and Social Bookmarking

➢ Social Media entails usage of social websites or platforms such as
Facebook, Instagram, Twitter, YouTube or Flickr.

➢ On the other hand, blogs are slightly advanced as they are
relatively more detailed, professional in most instances and more
engaging.
➢ The concept of social bookmarking is intertwined with blogging as

it involves websites for instance, StumbleUpon, whereby the
audience or the user is in a position to bookmark the favorite URLs
and accordingly share them to a wider audience (Parmar, 2017).

Social Media
➢ Social media in the contemporary setting is crucial for both product
promotion and product development.
➢ According to David Cousino, a director in Unilever in 2009, it is a
central need for brands and businesses to utilize social media, social
networks and online communities to gain consumer insight which is
relevant in product development and promotion (McEleny, 2009).

➢ He proceeds to argue that consumers now have a voice in the online
platforms and it is imperative for businesses to listen more. Cousino states
that “…Even if if a brand doesn’t wasn’t to engage with consumers on that
level, it will be forced to” (McEleny, 2009).

➢ Therefore, Unilever should engage social media channels that will reach as
well as engage a wide audience. To determine which channel to use,
Unilever should focus on:
1. The demographic characteristics of the users and

2. The popularity of the social media platforms

➢ Putting these factors into consideration, the following
platforms would be applicable:
 Facebook
 Twitter

Facebook
➢ Most personal care products by Unilever are in line with the wants of
most millennials and Facebook would offer an ease reach to this
demographics.
➢ According to Netzer (2017), approximately more than 60 percent of day
to day Facebook users fall under the category of millennials. This does
not even account for the fact that 88 percent of individuals in the present
generation regularly use the platform (Netzer, 2017). Therefore, product
messages will reach most millennials as well as other demographic
groups.
➢ However, Unilever will still need to focus on user generated content
(UGC) as the main way of luring the young Facebook users. According
to Netzer (2017), about 84 percent of millennials admit that User
generated content is more influential than randomly generated content.

Twitter
➢ Twitter is also a great way of reaching a narrowed target audience as
well as a large audience.
➢ There is great flexibility with respect to this social media platform.
Even though it is used for social purposes, the use of Twitter by
businesses and corporate persons is on the rise.
➢ Unilever should therefore take advantage of the platform.

Others
➢ If Unilever wants to target the young people probably between 16
years to 24 years, it can also focus on social media platforms that are
mainly dominated by people who fall under this demographic

characteristic.
➢ These platforms may include Snapchat and Instagram.

Blogging
➢ The main difference between blogging communities and the discussed
social media mediums is that, in the former there is an amplification of four
aspects:

❖ Personal style
❖ Authenticity
❖ Timeliness with respect to publication of information
❖ Audience participation

➢ Blogging communities could be engaged by Unilever to promote their
products as well as seek present or potential consumer insight on the
products. This could even be enhanced in Asia.
➢ According to Madden (2009), approximately 100 million or more people in
China actively participate in online forums, and discussion boards. Further
to this, at the time, about 41 million of those in the country were major
contributors in social media. Blogs are key tools to use to acquire constant
product promotion and equally recurrent consumer feedback.

References
Madden, N. (2009, October 29). HOW UNILEVER IS DIPPING INTO SOCIAL
MEDIA IN ASIA. Retrieved January 2018, from AdAge:
http://adage.com/article/global-news/marketing-unilever-dips-social-mediaasia/140028/

McEleny, C. (2009, January 1). Unilever to use social media to aid product
development. Retrieved January 2018, from Marketing Week:
https://www.marketingweek.com/2009/01/01/unilever-to-use-social-media-to-aidproduct-development/
Netzer, J. (2017, August 10). 3 Ways Unilever Uses Targeted Campaigns to Resonate
with Different Audiences. Retrieved January 2018, from Spredfast:
https://www.spredfast.com/social-marketing-blog/3-ways-unilever-uses-targetedcampaigns-resonate-different-audiences
Parmar, K. (2017, June 5). Benefits of Social Media Marketing in Blogging. Retrieved
January 2018, from Shout Me Loud: https://www.shoutmeloud.com/social-mediamarketing-blogging.html
Unilever. (2018). About Unilever. Retrieved January 2018, from Unilever:
https://www.unilever.com/about/who-we-are/about-Unilever/


Brief
The main concepts in this session revolve around four critical issues; the significance of
business communication, skills expected in today’s businesses, understanding the audience
approach and the communication process.
Any business ought to incorporate effective communication particularly when dealing with
probable present and future issues, decision making processes, marketing and in guaranteeing
workers participation as well as their satisfaction. Taking into consideration that communication
is a central aspect in any organization, employers will often place greater emphasis on active
listening, etiquette, ethical considerations in communication, communication diversity and
technology, time management and continuous learning. This is specifically meant to guarantee
presence of competitive insights, consideration of regulations and consumer needs. However, the
business organizational culture is a key factor that influences business communication in an
organization. Business communication, particularly in the contemporary setting ought to address
the emergent issues of globalization, technological advancements, information value and diversity.
The audience-centered approach in business communication is also key in every
organization. This approach focuses on the meaningful communication by comprehending as well
as respecting the audience. In line with this, the communication process or model entails two
parties, the sender and the audience. The sender generates, encodes, produces and transmits the
message while the audience receives, decodes, responds and presents a feedback to the message.
However, to meet these discussed key concepts, an organization has to ensure that business
communication is practical, factual, clear, concise and persuasive. The diversity of the workforce
and cultural differences and contexts also ought to be evaluated to guarantee effective business
communication. In similar vein, an effective business communication model will have to
incorporate both traditional approaches of communication and the emergent social media
approaches to breed a hybrid method that extensively focuses on strategic planning, policies,
consumer support and project updates.
With respect to future trends in business communication Customer Relationship
Management (CRM), social media proliferation and technology continue to be major factors.
Businesses ought to align themselves with these factors to guarantee present and future growth
sustenance.

QUERY
Hi XXXXXX,
My daughter was using this Twitter thing and I was w...


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