Zappos: Delivering Happiness

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Business Finance

Description

Zappos: Delivering Happiness” (located in textbook appendix)

After reading, reviewing, analyzing and evaluating the case study, pretend you are the CEO for Zappos. Develop a video that will be shared with a prospective buyer of your company explaining how Zappos delivers happiness. You may use any recording device that publishes a WP4 file. Within your video script, be sure to answer the following questions:

1.Present Zappos’ strategy for delivering happiness to customers and employees.

2.Describe the business model and marketing strategies. How are they impactful and meaningful to the buyer and employees?

3.How do the business model and marketing strategies lead to profitability?

4.Evaluate and explain why Zappos would be a smart acquisition.

The requirements below must be met for your paper to be accepted and graded:

Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style (download an APA sample paper from the Purdue OWL here).

Use font size 12 and 1” margins.

Include cover page and reference page.

At least 80% of your paper must be original content/writing.

No more than 20% of your content/information may come from references.

Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.

1.Primary sources such as, government websites (United States Department of Labor Bureau of Labor Statistics, United States Census Bureau, The World Bank, etc.), peer reviewed and scholarly journals in EBSCOhost and Google Scholar.

2.Secondary and credible sources such as CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost

3.Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. should not be used.


Just need a paper no video

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Explanation & Answer

It has been great working with you right from the start to the end. I wish you all the best in your academics. Feel free to ask me any question in the future.

Running head: ZAPPOS DELIVERING HAPPINESS ANALYSIS

Zappos Delivering Happiness Analysis
Author’s Name
Institutional Affiliation
Instructor
Submission Date

1

ZAPPOS DELIVERING HAPPINESS ANALYSIS

2

Zappos Delivering Happiness Analysis
Question 1
Delivering happiness strategy helped Zappos to increase its sells and obtain the best
customer service network of employees than most companies in the country and overseas.
According to Hsieh (2010), Zappos most significant challenge was the issue of customer service.
The company had limited employees to service their call centers in the year 2004. Many
employees never liked this kind of job due to its low pay due to the high cost of living in San
Francisco. The company had to find a way of relocating the service to most affordable towns
such as Las Vegas. The company later relocated to San Francisco. Aforementioned would allow
the company to improve customer service department through the call centers and help
customers get adequate information whenever they wanted to inquire about a product before
purchasing it. The move was successful, and customers could now get all information they
wanted at any time of the day.
Before the 2004 incidence, the company had under the leadership of Tony Hsieh
implemented a comp...


Anonymous
I was having a hard time with this subject, and this was a great help.

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