Distribution Channel Article Review

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Business Finance

Description

Purpose of Assignment

A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

Assignment Steps

Resources: University Library article on distribution channels in marketing that is not more than five years old; Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46, 54-69; Ch. 15: pg. 408-420; Ch. 16: pg. 438-447; Week 4 video

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.

Select an article from the University Library that is less than five years old on the role of distribution channels in marketing.

Compose a 1,050-word article review covering the following:

  • Define what a distribution channel is and discuss why it is important to the marketing process.
  • Discuss the differences between direct and indirect distribution channels.
  • Introduce the article and its author(s) and give a brief summary of its core message(s).
  • Analyze the relationship distribution channels have to maintaining a satisfied target market.
  • Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.
  • Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.

Cite a minimum of two peer-reviewed sources with one being the article from the University Library.

Format your paper consistent with APA guidelines.

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Explanation & Answer

here is the final work

Running head: DISTRIBUTION CHANNEL ARTICLE REVIEW

Distribution Channel Article Review
Name
Course
8/1/18

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DISTRIBUTION CHANNEL ARTICLE REVIEW

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Distribution Channel Article Review
Introduction:
A firm should see how to successfully disseminate items keeping in mind the end goal to
guarantee that they generally achieve the hands of its expected customers. Along these lines,
advertising conveyance channels, promotional strategies, and computerized showcasing
innovations are imperative ideas to find out. Distinguishing the focused on market may uncover
the requirement for differing appropriation channels. Inside, this paper I will characterize what a
distribution channel is and examine why it is essential to the advertising procedure. Next, portray
the contrasts amongst direct and indirect distribution channels, present my chose article, and
investigate similitude’s and contrasts with distribution strategies for online versus brick and
mortar businesses
Distribution Channel and its Importance:
A distribution channel is a chain of organizations or mediators through which a good or
service goes until the point that it achieves the end customer. Distribution channels can
incorporate wholesalers, retailers, merchants and the web. Appropriation channels are essential
since they help shoppers to discover the items and administrations that they require they are the
interfacing join amongst makers and purchasers; they set aside a few minutes and make assets by
shutting the holes in the middle.
Compare & Contrast Direct and Indirect Distribution Channels:
A d...


Anonymous
Excellent resource! Really helped me get the gist of things.

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