The Entrepreneurial Marketing Manager

User Generated

gvn1205

Business Finance

Description

Assignment Steps

Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video

Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.

Develop a 1,050-word analysis addressing the following:

  • Describe your organization's mission, vision, and values.
  • Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.
  • Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions.
  • Select two of the following departments and explain marketing's role in coordinating their distinct functions:
    • Distribution
    • Customer Service
    • Advertising and Public Relations
    • Research and Design
    • Sales
    • Operations or Manufacturing
  • Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.
  • Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
  • Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.

Format your assignment consistent with APA guidelines.

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Explanation & Answer

Attached.

Running head: HOME CLEANING COMPANY

1

Home Cleaning Company
Institution Affiliation
Instructor’s Name
Student’s Name
Course Code
Date

HOME CLEANING COMPANY

2

Home Cleaning Company
Introduction
The home cleaning company will be located in Ohio in the United States of America. The
products of the company will be sold directly through door-to-door remonstration. Hence, the
company will be known widely across the world for direct selling to the customers. Some of the
products that the company will produce include vacuum cleaners, sweepers, deep cleaners and at
the same time chemicals for cleaning homes. The company will capitalize on information
technology to remain competitive in the marketplace.
Home cleaning mission, vision, and values
Mission
The objective of the company is to provide super quality washing products for homes in
the United States of America and across the world. The company will ensure that there is the
satisfaction of the customers through the selling of quality products.
Vision
The vision of the company is to be recognized as the global leader in the design,
manufacturing, and supply of home cleaning products globally.
Values
The values of the company will include. Firstly, being customer-centric by putting the
customers at the center with the objectives of providing quality products and services.
Additionally, practice teamwork to actively share information and ideas for the success of the

HOME CLEANING COMPANY

3

company. Furthermore, there will be di...


Anonymous
Great content here. Definitely a returning customer.

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