Service Marketing/Case Study

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Business Finance

Description

Find an advertisement from a professional services organization and critique it. What services do you believe the organization will provide, based on what you read in the ad? Do you feel there is value to what is being promoted? What could the organization do differently?

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Short Paper/Case Study Analysis Rubric Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method. Page-length requirements: 1–2 pages (undergraduate courses) or 2–4 pages (graduate courses). Instructor Feedback: Students can find their feedback in the grade book as an attachment. Critical Elements Main Elements Inquiry and Analysis Integration and Application Critical Thinking Research Writing (Mechanics/Citations) Exemplary (100%) Includes all of the main elements and requirements and cites multiple examples to illustrate each element Provides in-depth analysis that demonstrates complete understanding of multiple concepts All of the course concepts are correctly applied Draws insightful conclusions that are thoroughly defended with evidence and examples Incorporates many scholarly resources effectively that reflect depth and breadth of research No errors related to organization, grammar and style, and citations Proficient (85%) Includes most of the main elements and requirements and cites many examples to illustrate each element Provides in-depth analysis that demonstrates complete understanding of some concepts Most of the course concepts are correctly applied Draws informed conclusions that are justified with evidence Needs Improvement (55%) Includes some of the main elements and requirements Not Evident (0%) Does not include any of the main elements and requirements Value 25 Provides in-depth analysis that demonstrates complete understanding of minimal concepts Some of the course concepts are correctly applied Draws logical conclusions, but does not defend with evidence Does not provide in-depth analysis 20 Does not correctly apply any of the course concepts Does not draw logical conclusions 10 Incorporates some scholarly resources effectively that reflect depth and breadth of research Minor errors related to organization, grammar and style, and citations Incorporates very few scholarly resources that reflect depth and breadth of research Does not incorporate scholarly resources that reflect depth and breadth of research 15 Some errors related to organization, grammar and style, and citations Major errors related to organization, grammar and style, and citations Earned Total 10 20 100%
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Explanation & Answer

this is what i had already completed, the complete assignment. always a pleasure working with you

Running head: SERVICE MARKETING

1

Service Marketing
Name
Tutor
Institution
Course
Date

SERVICE MARKETING

2
Blue Fountain Media

Blue Fountain Media is a global digital marketing agency which provides companies
the expertise knowledge of developing online marketing strategies. The agency carries out
multiple YouTube ads describing how companies benefit from utilizing Blue Fountain
Media’s services. In 2011, Blue Fountain Media posted a YouTube ad,
https://www.youtube.com/watch?v=QUeLejt3_Nw, describing the marketing services offered
by the agency. Blue Fountain Media describes these services using the five phases; discovery,
planning, design, d...


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