Unit 6 Building Customer Assignment

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Cvnab1964

Business Finance

Description

Assignment: A Creative Advertising Brief for a New Small Business

Part of creative advertising is creating advertising briefs-providing information about the advertising in a document that covers the target market, media selection and other areas.

You will prepare a creative brief based on your practice in the Learning Activity and the scenario below.

Scenario: Congratulations! You are the new owner of a food truck! You will be opening your new business in the next few weeks and really want to “WOW” the customer with your advertising. You can locate the food truck where you would like and offer whatever food you would like. Using the attached PowerPoint template, go into detail about your advertising brief ideas so you can make your food truck business dream a success!

Checklist: Using the presentation template provided, address the following in your Creative Advertising Brief:

1. Advertising objectives

2. Target audience including geodemographics, psychographics and behaviorgraphics

3. Brand description

4. Customer take away

5. Media to be used

Create a PowerPoint presentation of at least 10 slides using the template provided. Then add audio to the presentation. Each slide of the template should cover information contained in your creative brief. Use three (3) or four (4) bulleted points per slide. Including your notes below each slide will help you create a more professional presentation.

Access the grading rubric.

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Explanation & Answer

Attached.

Unit 6 Creative Brief
Piano’s fast foods and Burgers
PIANO
Class
22/01/2018

The Advertising Objectives:
• Piano’s fast food truck aims at persuading consumers and lovers of
fast foods like French fries,Hambergers, hotdogs and sausages to buy
foods from Piano’s fast food truck since it offers fast foods that are of
good quality, delicious and most of all at a cut off price.
• Secondly Piano’s fast foods truck aims at informing potential
consumers if the new food truck in Ohio state that offers quick, easy
to prepare foods for fast food lovers.
• Piano’s food truck will ensure that the citizens in Ohio state and
specifically college students receive the best quality fast foods that
are economical and student friendly.

Target Audience InformationBehaviorgraphics
• The target audience behavior matters a lot as it influences their
response to the product.
• How the university students will respond and behave towards
Piano’s fast foods truck will determines the way forward for the
business and which marketing strategy they will develop.
• The consumer will look at whether the product solves a problem for
instance Piano’s fast food truck solves the time issues thus fitting into
the students tight schedule.
• Knowing the consumers past purchasing behavior will help to predict
their future behavior.

Target Audience
• Ohio state is home to a couple of universities and colleges such as
Xavier university, Zane state college, Wilmington college, University of
phoenix and the famous Ohio state university among others.
• The large number of colleges provide the right kind of target
audience which is the university and college students who are die
hard lovers of fast foods like French fries and hamburgers.
• Getting to know your target audience well helps in saving a lot of
money rather than advertising to the wrong group of consumers. This
helps to save a lot of finances that can be put into expansion of the...


Anonymous
Great content here. Definitely a returning customer.

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